Do you want to sell your products using Instagram? Looking for tools to make it easier for customers to buy from you? The right Instagram tools help you maximize your revenue. In this article you’ll discover six tools to help you sell products on Instagram

1. 6 Tools for
Selling
Products on
Instagram

2. Do you want to sell your products using
Instagram?
Looking for tools to make it easier for
customers to buy from you?
The right Instagram tools help you maximize
your revenue.
In this article you’ll discover six tools to help
you sell products on Instagram

3. #1: Identify Shoppable Content With a Hashtag
Hashtags are a big part of how you connect with users on
Instagram, and Inselly makes good use of them. Like other
platforms on this list, Inselly lets you use the profile–link–to–
storefront method of selling. It comes with the added bonus
of the Inselly hashtag.

4. Add the hashtag #inselly to your description, as well
as any other relevant tags that might put you in front
of your target audience. Not only does this hashtag
make it easier for users to search for buyable content,
but it also flags your content as being buyable if users
stumble across it somewhere else.

5. Sellers can process purchases through PayPal, and
buyers can contact sellers through a message either
on the app or the Inselly website.
Buyers need to have Inselly installed and integrated
with Instagram, but it’s free for them to do so. It’s
also free for sellers to use, with no commissions or
fees, although you can choose to purchase “coins”
(the international currency Inselly utilizes) to
promote your content.
[Editor’s note: Inselly recently updated. Buyers don’t
need to install or integrate the software with
Instagram, and it’s free for them to use.]

6. #2: Sync Inventory Across Your Online Stores
Shopseen is a multichannel listing interface that
allows you to upload and list your products and have
them automatically uploaded to a variety of
ecommerce stores like Shopify, Etsy, eBay and Woo.
Shopseen will then update your inventory, continually
and automatically, across all of these sales channels.
They also have a straightforward Instagram selling
tool that’s easy to use for both ecommerce businesses
and customers.

7. Shopseen will create a storefront using your profile link, similar to
other services you’ll see in this article.
Once you’ve linked your Instagram to Shopseen, upload
images of your products to Instagram, and add a price to
the description. Shopsheen will then upload the product
to your Shopseen page (which is off of Instagram).

8. Ask followers to click to your store through your
profile link and you can collect payment from a credit
card. They don’t have to set up their own Shopseen
account, which is a strong benefit. This is particularly
helpful for ecommerce businesses that feature their
products on a wide variety of storefronts.

9. Pricing is based on the amount of sales you make per month
and the number of stores you have. You start with a free
plan that allows you to have one store and Shopseen takes a
10% fee on Instagram sales.
#3: Sell Through Comments
Soldsie allows users to purchase directly from a
seller’s Instagram news feed without ever
leaving the app. As an added bonus, this selling
tool works for Facebook, too.

10. Both buyers and sellers have to install and integrate
the software with Instagram after registering with
Soldsie, which uses “comment selling” as its
method of making sales.
Upload your products through your selling
dashboard to turn the product images into
shoppable Instagram posts. Then you include
specific buying information and product details,
such as “100% cotton, comes in blue and white“ on
each Instagram product post.

11. Ask your buyers to make purchases by commenting “sold”
directly on the post and including any necessary
size/color/selection information.

12. Once buyers comment with this
information, Soldsie emails them an
invoice so you can collect payment via
PayPal or credit card.
Soldsie has a variety of pricing plans
based on the needs of your store,
starting with a basic plan that costs $49
per month, with a 5.9% commission fee
on all sales.

13. #4: Connect To a Shoppable Storefront
Have2Have.It is a stand-alone tool from Soldsie that allows
you to sell in a different way, knowing that versatility and
variety can easily mean more sales. Rather than comment
selling, Have2Have.It lets you use the profile link in your bio
to send customers to your ecommerce website.

14. The Have2Have.It storefront matches the look of your
Instagram feed, giving it a more seamless integration

15. Have2Have.It uses conversion tracking, provides
advanced analytics and offers email capture
information. Also, you can schedule posts to
Instagram and connect multiple products to a single
image.
This platform can drive traffic to your site and
increase sales, and it boasts a 70% click-through
rate. Have2Have.It is currently working on product
integration with Shopify, a feature advertised as
coming soon.

16. Have2Have.It offers a 30-day free trial, and after
that, pricing depends on how many clicks you’re
getting per month. It’s free for 0 to 49 clicks a
month, and goes up to $300 for 3,000+ clicks per
month. If you choose to use additional features
such as a shopping cart and inventory
management, pricing starts at $29 per month with
a 2% transaction fee.
In general, this tool would work well for small- and
medium-sized businesses looking to start selling on
Instagram, due to its affordability and wide range
of features.

17. #5: Chat Online With Buyers
Letsell.It is an app that both buyers and sellers need
to download and install on their devices and
Instagram, which is free to do. You register your
products with Letsell.It and add both a photo and
description, and the app will then post it on
Instagram.
Ask buyers who are registered with Letsell.It to like
the image of your product on Instagram. When they
do, they’re taken to the Letsell.It app to verify and
complete the purchase using PayPal. Letsell.It will
keep track of all of your sales.

18. One unique feature is the ability to send private
messages between buyers and sellers. This allows
you to answer customer questions and assist
customers with selecting products, increasing the
likelihood of both sales and happy customers. This
feature can make a big difference with customer
service, especially if you’re purely an ecommerce
business.
The app is free to download for both sellers and
buyers, but sellers will pay a fee when a sale is
completed (and only once the sale is finalized).

19. #6: Create a Clickable Gallery of Product Images
Like2Buy is a selling tool created by Curalate. You add your company‘s
Like2Buy link to your Instagram profile

20. When users click it, it will take people to your Like2Buy
storefront. This storefront is an image gallery of products
available to purchase.

21. You can associate multiple products with a single
image (think a “shop this look” image that can help sell
several pieces at once), and use fan photos and user–
generated content in your gallery, which is a great
opportunity to build rapport and add new content quickly.

22. This tool also keeps track of users’ likes, showing
them all of the images and products they’ve liked
on Instagram in a personalized My Likes tab on the
storefront to help increase sales.
As a seller, you can get detailed
analytics,customize your storefront and add an
email capture to your storefront to increase
leads.
Like2Buy boasts having some big brand names like
Forever21, Williams Sonoma and Nordstrom using
their service to increase ecommerce sales. Largely
because of this, it does not come cheap. You can
request a demo for more information.

23. This is not the tool for smaller ecommerce
businesses, and it’s almost certainly not the ideal
tool if you need a solution now. However, it’s
clearly a high-quality selling tool, and if you can
wait and pay for it, it will likely be worth it.

24. Final Thoughts
Selling tools have
revolutionized Instagram‘ssales potential,
increasing its value as a marketing platform even
further. No matter which tool you choose to try, it’s
a good idea to publish a post letting your users
know that your Instagram is now shoppable, like
Hazel Bloom recently did.
The selling tools you choose will depend largely on your particular
business and customer base, but these are six of the best ones to
consider.
What do you think? Have you used any of these Instagram selling
tools? Which ones will you try?