In the attention economy, brands vie for the limited attention of consumers by bombarding them with content, leading to information overload and fragmented focus. Contextual advertising offers effective solutions with higher views, attention spans, and engagement.

1. In the attention economy, brands vie for
the limited attention of consumers by
bombarding them with content, leading to
information overload and fragmented
focus. Contextual advertising offers
effective solutions with higher views,
attention spans, and engagement.
Jasper Colin brings you the latest insights
on the topic.
The Attention Economy