1. casestudy
client: ZTE USA
campaign: Chicago Bulls Bobblehead Night

2. overview
s p l a s h m e d i a 2 0 1 6p a g e o n e
For the Chicago Bulls’ Derrick Rose Bobblehead Night, ZTE USA had
the opportunity to pick one child to be the basketball handler for the
pre-game shoot around. In support of this campaign, Splash launched ads
on Facebook and Twitter asking parents in the Chicago area to
nominate their child for the position. The results were overwhelming.
Hundreds of parents reacted with heartfelt submissions, nominating their
young Bulls fans for the night of their lives.

3. engagement
examples
s p l a s h m e d i a 2 0 1 6p a g e t w o

4. credits
measurements
facebook
twitter
Post Engagements: 6,832
Reach: 236,823 people
Comments: 612
Likes: 3,355
Shares: 363
Tweet Engagements: 8,617
Impressions: 314,169
Favorites: 104
RTs: 66
Replies: 165
s p l a s h m e d i a 2 0 1 6p a g e t h r e e
Chris Nuckolls // Account Manager
Sierra Prochna // Junior Account Manager
Jason Kauzlarich // Senior Digital Art Director
Lucas Spann // Social Media Copywriter
Erica Koehler // Senior Social Media Coordinator