Business plan for a christian camp in CA.

1. Hume
Christian
Camps
Where Faith Meets Adventure
www.reallygreatsite.com
hello@reallygreatsite.com
+123-456-7890
Presented By:
Gough Consulting
Presented To:
MAY 2023

2. I. Executive
Summary
01
III. Business
Description
03
II. The
Operations
04
IV. Product List 05
V. Industry
Background
06
VI. Competitor
Analysis
07
VII. Market
Analysis
08
VIII. Marketing
Plan
09
IX. Financial
Plan
11
X. The Future 12
Table of
Contents

3. Executive
Summary
Mission:
Hume Christian Camps has
provided a safe, Christian-
filled experience for people of
all ages since 1946
VIsion:
To be the go-to place for
individuals to come to and
reconnect with nature and
commit (or recommit) their
lives to Christ.
01

4. THE PRODUCT
Hume Christian Camp has provided a safe, Christian-
filled experience for people of all ages since 1946.
THE OVERALL INDUSTRY
As women's labor force participation rate has
increased and the number of families without a stay-
at-home caregiver has grown, the need for child care
has risen.
THE COMPETITORS
The Day and summer Camps industries experience a
low market share concentration. The top three
industry operators account for less than 10% market
share in 2021.
THE FINANCIAL STATUS
Over the five years to 2021, the industry experienced
growth due to greater consumer spending and
disposable income levels. However, the onset of the
COVID-19 (coronavirus) pandemic in 2020 reversed
the positive trends from the beginning of the period
FUTURE PLANS
Launching a Family Camp in a campground setting
would allow solid revenue and significant and
profound spiritual impact at a generational level. It
should also be an enormous tool to significantly
expand our donor base, with people directly seeing
spiritual fruit in their families.
Executive Summary
02

5. BUSINESS DESCRIPTION
Who Is Hume Christian Camp?
Hume Christian Camps has provided a safe, Christian-filled experience for people
of all ages since 1946. Overlooking God's amazing glory at four different locations,
the camp offers youth overnight and day camps, adult retreats, and guest groups.
Camp Hume has been a place for individuals to come to and reconnect with nature
and commit (or recommit) their lives to Christ.
03
Why Hume Christian Camp?
The camp had an end or year revenue of $21.2M
with $4.5M in donations and gave our $195K. At
year's end, Hume Christian Camps had a net
surplus of $3.5M. Though the industry suffered a
significant downturn during the pandemic, the
industry is expected to benefit from larger
economic trends; for example, per capita
disposable income is expected to increase at an
annualized rate of 2.6% during the period, along
with an annualized 6.2% increase in total recreation
expenditure. Furthermore, population growth
supports the demand for camp attendance, as the
proliferation of families eventually increases the
potential size of the industry's largest market by
adding more children. Changes in key
demographics, such as the number of children and
adolescents, are expected to continue providing
the core market for most camping programs.
Where Faith Meets Adventure

6. THE OPERATIONS
Hume Christian Camps are made of four locations
04
Camp Hume
Lake Hume
Purchased in January of
1946 by a group of
Christian men. The 320
Acre property included
Lake Hume Hotel, a store,
a service station, a post
office, 22 cottages, and 22
boats. That summer, the
camp was opened to 670
campers and 15
volunteers; since that first
summer, more than a
million people's lives have
been changed through the
ministry.
Hume New England
New England
was originally a Christian
camp run by New England
Keswick. New England
Keswick was established in
1941, and for 70 years it
served as the youth in a
Christian
camp setting. In 2010, the
two camps joined forces,
and when New England
Keswick found themselves
in financial trouble, Camp
Hume purchased the
property, and Hume New
England was established.
Hume SoCal
San Bernardino mountains
beautifully situated in the
San Bernardino mountains.
In 1981 Green Valley
Christian Camp broke
ground. In 2020, Calvary
Chapel released the camp
after much prayer and
guidance and is now
leasing the property to
Hume Christian Camps. To
this day, there is a
harmonious relationship
between the two entities.
Joshua Wilderness
Institute
Our 9-month
discipleship program is
designed as a 'gap-year'
camp for young people
to learn and focus on
discipleship. This
program helps lay the
foundation for young
adults in their lifelong
walk with Christ.

7. PRODUCT LIST
Some of what we offer at Hume Camps
05
Youth Camps
provides children and teenagers with a
transformative and memorable experience
in a safe and supportive environment.
Campers participate in a wide range of
activities, fostering personal growth,
building friendships, and creating lasting
memories.
Adult Retreats
Provide a rejuvenating and enriching experience
for individuals seeking relaxation, personal
growth, and a break from their daily routines.
These retreats offer a serene and peaceful
environment, allowing adults to recharge, reflect,
and engage in activities tailored to their needs
and interests.
Joshua Wilderness Institute
Designed to provide campers with a
transformative and immersive experience that
deepens their understanding of the Christian faith,
encourages spiritual growth, and equips them to
live out their beliefs in their daily lives.

8. Age 13 to 17
36%
Age 10 to 12
30.9%
Age 9 and younger
30.1%
Adult
3%
Industry
Background
06
A Gap in the Market
The Day Camp and Summer Camp industries provide
camping services for children of a wide age range.
The COVID-19 pandemic has brought a shift in the
demand for summer camps. For example, most
parents will likely feel more comfortable sending their
children to a day or overnight camp if they can be
vaccinated or be around others vaccinated.
Therefore, demand from major markets is expected
to shift as the coronavirus continues to evolve. For
instance, the segment for ages nine and younger will
likely expand back to pre-pandemic levels in 2022 as
the five and under crowd is now eligible for the
vaccine. Therefore, one can anticipate the
percentage to grow.
Corporate Day and Summer Camps
in the Entire U.S
The Day and summer Camps industries experience a
low market share concentration. The top three industry
operators account for less than 10% market share in
2021. This low concentration can be attributed mainly
to the widespread nature of the industry, as most
industry operators and their establishments cater
mainly to specific regions or niche consumer bases
across the entire United States.
The industry's top two companies, the YMCA of the
USA and the Boy Scouts of America are longstanding
organizations that have a presence in almost every
state. Besides those two large organizations, many day
and summer camps are organized by local, nonprofit
institutions such as churches, schools, or daycare
programs.
Additionally, the majority of industry operators are
generally private, family-run companies. Over the
next five years, the concentration for both industries is
expected to remain low as new camp programs
continue to pop up throughout the area.
Major Market Segmentation for the Day Camp Industry 2021

9. Goliath has weaknesses
The industry's top two companies are the
YMCA of the USA and the Boy Scouts of
America, which are longstanding
organizations that have a presence in almost
every state. The YMCA has a strong brand
presence and a long-standing reputation for
its commitment to Christian values,
community engagement, and promoting a
healthy lifestyle. It is widely recognized as a
trusted organization that provides diverse
programs and services for individuals of all
ages.
STRENGTHS WEAKNESSES
Established Brand
Diverse Program Offerings
Extensive Network
Community Engagement
Regional Variation
Funding Constraints
Limited Target Market
OPPORTUNITIES THREATS
Partnerships and Collaborations
Digital Transformation
Health and Wellness Trends
Competition from Fitness Centers
Changing Demographics
Technological Disruption
COMPETITOR ANALYSIS
Even David beat Goliath
07
San Bernardino
San Bernardino is home to 2.2
million people. Of this population,
234,457 are middle and high-
school-aged. Only 41% of the San
Bernardino residents identify as
Christians. This area is ideal for
Hume Christian Camps to expand
their SoCal campus.
In 2020, it was reported that the
median household income was
$83,424, with 88% of residents
living above the poverty level.

10. Instilling Values
Strengthening
Community Bonds
Encouraging Outdoor
Exploration
GOALS
Balancing Commitments
Sustaining Motivation
Expanding Knowledge
CHALLENGES
Eco-friendly Lifestyle
Volunteering
Opportunities
Nature-based
Recreation
LIKES
Environmental Neglect
Non-eco-friendly
Products
Lack of Community
Engagement
DISLIKES
Eco-conscious
Community-oriented
Nature enthusiasts
PERSONALITY
Renewable Energy
Recycled and Up-
cycled Products
Outdoor Gear and
Nature Exploration
Equipment
PRODUCTS THEY ENJOY
CUSTOMER
PERSONA
08
Bio
The Brook family is a well-
established, eco-friendly
family deeply rooted in their
community. They prioritize
sustainability, volunteering,
and fostering a love for
nature in their daily lives.
The parents, Mr. and Mrs.
Brook, are actively involved
in their local church and
often engage in various
volunteer activities. They
are passionate about
instilling these values in
their two children, ags 10
and 11.
The Brook Family
Married Couple: Mid-30s
2 kids ages: 10-11
Father: Engineer
Mother: Head of Marketing
The Brook family cares
about their tight nit
community and wants to
make a difference in their
home and their community
by walking with Crist.

11. 09
MARKETING PLAN
1. Search Engine Optimization (SEO)
To ensure that Camp Hume's website appears prominently in search
results, the camp employs SEO techniques, such as using relevant
keywords and creating valuable content. This helps draw more organic
traffic to the site and increases the visibility of the camp among parents
searching for programs.
2. User-friendly Website Design
Camp Hume's website is designed to be visually appealing, easy to
navigate, and mobile-friendly. This ensures a seamless user experience,
allowing parents to access and explore the site's content with ease, thus
reducing the likelihood of potential clients leaving the site due to
frustration.
3. Accessible Registration Information
To make it easy for parents to enroll their children in the camp, Camp Hume
prominently displays registration information and provides a user-friendly
registration process on their website. This includes clear instructions,
essential forms, and payment options that cater to various preferences.
4. Email Marketing
Email marketing is a powerful tool used by Camp Hume to keep parents and
potential clients informed about seasonal promotions, upcoming events,
and important updates. Subscribers receive targeted, personalized
messages that help foster a sense of community and trust between the
camp and its clientele.
5. Social Media Integration
Recognizing the power and reach of social media, Camp Hume maintains
active profiles on popular platforms such as Facebook and Instagram.
These channels are used to share engaging and visually appealing content,
showcase camp experiences, and interact with parents and campers
through comments, messages, and shares. By leveraging social media,
Camp Hume fosters a strong online presence and facilitates word-of-mouth
marketing among its community.
Parents who are considering enrolling their children in a camp typically conduct online research to
explore various programs available in their area. For many, the camp's website serves as their initial
introduction to the organization, so it is crucial to leave a positive first impression. Camp Hume
understands the importance of a strong online presence and utilizes the following tools and
strategies on their website to effectively engage and inform potential clients:

12. Define our
Target Market
Develop a Unique
Value Proposition
Online Presence
Branding and
Messaging
Strategic
Partnerships
10
MARKETING PLAN
The road map to target market
We identified the specific demographics and
psychographics of the target audience for
Hume Christian Camp. This includes families,
church groups, youth organizations, and
individuals interested in Christian-based
experiences and personal growth.
Hume Christian Camp's unique value
proposition lies in its immersive faith-based
experience, expertly trained staff, and
adventurous outdoor activities. Campers have
the opportunity to deepen their faith,
experience spiritual growth, and build lasting
friendships within a supportive community.
The camp also focuses on developing
leadership and life skills, providing a fun and
memorable experience that blends faith
teachings with exciting outdoor adventures.
Hume Christian Camp's branding and
messaging strategies aim to effectively
communicate its unique value proposition.
Through consistent messaging, storytelling,
and a faith-centered approach, the camp
showcases its transformative experiences,
expert staff, and exciting outdoor adventures.
Emphasizing family-friendly appeal, engaging
social media content, and transparent
communication, Hume Christian Camp creates
a strong brand presence that resonates with
the target audience and inspires campers and
their families.
Building a visually appealing and user-friendly
website that provides comprehensive
information about the camp's programs,
facilities, and testimonials. Optimize the
website for search engines to improve online
visibility. We also utilize social media platforms
to engage with the target audience and share
camp-related content.
Establishing partnerships with churches,
youth organizations, and community groups
to promote the camp's offerings.
Collaborating on events, co-host workshops,
or offering exclusive discounts to their
members. Developing a referral program to
incentivize current campers to refer new
participants.

13. 11
FINANCIAL PLAN
Capital Requirements
The table show the capital
requirements for FY 22. FY 2022 VALUE PERCENTAGE
Labor & Benifits $11,121,128 50%
Other Expenses $10,498,580 48%
CEQA
Compliance
$479,964 2%
TOTAL $22,099,672 100%
Financial Outlook
The table depicts a summary
of change in Camp Hume's
financial position from FY 22
to FY 23.
US$ M FY'22 FY'21
YOY
change
Revenue 31.56 32.4 2.3%
Expenses 22.1 22.62 -2.36%
Profit 9.46 10.77 12.95%

14. 12
Future Plans
& Milestones
Ignite Your Faith, Embrace Adventure
Reaching New Heights
Phase I, market research, and strategic
planning are conducted. Phase II focuses
on acquiring or establishing new
branches and upgrading technological
infrastructure. Phase III involves
enhancing product offerings, forming
strategic partnerships, and implementing
customer relationship management
strategies. Phase IV includes evaluating
initial expansion success, exploring
mergers or acquisitions, and
strengthening digital banking capabilities.
Phase V emphasizes continuous
monitoring, operational improvement,
innovation, and long-term growth
planning.

15. 2024
Future Plans
& Milestones
Timeline outlining the key milestones and phases
13
2025
2026
2027
Increase the SoCal location's capacity to accommodate
750 occupants by expanding existing facilities and
conducting market research to understand campers'
needs.
Develop Scenic Lodge Adult Facilities,
including multipurpose, dining, recreational,
and camp retail facilities, to cater to adult
campers and create an immersive experience.
Establish an elementary-age and outpost
camp with dormitories, platform tents, and
multipurpose spaces, offering engaging
programs and activities for elementary-aged
campers.
2028
Create a new youth camp with additional
dormitories and multipurpose facilities,
providing a dynamic environment for spiritual
growth and leadership development among
youth campers.
Develop Family Accommodations, including multipurpose
facilities, dining areas, and recreational spaces, to offer a
welcoming environment for families seeking retreat
experiences and bonding opportunities

16. Contact us
for further
inquiries
www.reallygreatsite.com
hello@reallygreatsite.com
+123-456-7890