An Introduction to Pinterest

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Presented to the Online Work Network for WordPress Professionals (OWNWP) on May 3, 2013 http://www.ownwp.com; Basics of Pinterest for personal and business use

Technology Business

An OWNWP Presentation
May 3, 2013 — Jan McClintock
An Introduction to

What is it?
"Pinterest is a
tool for
collecting and
organizing
things you
love.‖

What is it?
"Pinterest is a tool for collecting and
organizing things you love.‖
A virtual catalogue of your life

What is it?
"Pinterest is a tool for collecting and
organizing things you love.‖
A virtual catalogue of your life
A social scrapbook

What is it?
"Pinterest is a tool for collecting and
organizing things you love.‖
A virtual catalogue of your life
A social scrapbook
Your own museum exhibit, procured and
curated by YOU

Where to start?
http://www.pinterest.com/
http://business.pinterest.com/ for
Business

Where to start?
http://www.pinterest.com/
Type of account: Personal or Business?

Where to start?
http://www.pinterest.com/
Type of account: Personal or Business?
•Different TOS
•Future plans for business features
•Must verify web site

Where to start?
Pin It button gets added to your browser bar:

Where to start?
Pin It button gets added to your browser bar:
Follow widget for your web site:

Where to start?
Pin It button for pictures you want others to pin

Where to start?
Pin It button for pictures you want others to pin
JPG, GIF, PNG, Videos
(YouTube, Vimeo, TED)

What’s that mean?
Pin
Re-pin
Pinner
Like
Board
Follow
Mention

What’s that mean?
•Pin – a pin is an image or video; or to pin
an image or video
•Re-pin – to find an image you like on
someone else’s Pinterest board and copy
it to your own.
•Pinner – the person doing the pinning

What’s that mean?
•Board – a collection of pins; like a folder
of images
•Like – to show appreciation but not
enough to pin it yourself
•Follow – a person or a board; you’ll see
new pins in your feed
•Mention – use the @pinterestname to
bring a pin to another user’s attention

Examples?
Let’s go look at a few boards!
http://pinterest.com/ownwp/
http://pinterest.com/bzzzsocial/
http://pinterest.com/mcfitzsatx/
http://pinterest.com/nightowlsites/
http://pinterest.com/generalelectric/
http://pinterest.com/lucindabrant/

What can it do for business?
Marketing sites for Pinterest:
Piqorahttp://www.piqora.com/
Reachlihttp://www.reachli.com/
HelloSocietyhttp://hellosociety.com/

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An Introduction to Pinterest

1. An OWNWP Presentation May 3, 2013 — Jan McClintock An Introduction to

2. What is it? "Pinterest is a tool for collecting and organizing things you love.‖

3. What is it? "Pinterest is a tool for collecting and organizing things you love.‖ A virtual catalogue of your life

4. What is it? "Pinterest is a tool for collecting and organizing things you love.‖ A virtual catalogue of your life A social scrapbook

5. What is it? "Pinterest is a tool for collecting and organizing things you love.‖ A virtual catalogue of your life A social scrapbook Your own museum exhibit, procured and curated by YOU

6. What is it? "Pinterest is a tool for collecting and organizing things you love.‖ A virtual catalogue of your life A social scrapbook Your own museum exhibit, procured and curated by YOU ―A picture is worth a thousand words.‖

7. Where to start? http://www.pinterest.com/ http://business.pinterest.com/ for Business

8. Where to start? http://www.pinterest.com/ Type of account: Personal or Business?

9. Where to start? http://www.pinterest.com/ Type of account: Personal or Business? •Different TOS •Future plans for business features •Must verify web site

10. Where to start? Pin It button gets added to your browser bar:

11. Where to start? Pin It button gets added to your browser bar: Follow widget for your web site:

12. Where to start? Pin It button for pictures you want others to pin

13. Where to start? Pin It button for pictures you want others to pin JPG, GIF, PNG, Videos (YouTube, Vimeo, TED)

14. What’s that mean? Pin Re-pin Pinner Like Board Follow Mention

15. What’s that mean? •Pin – a pin is an image or video; or to pin an image or video •Re-pin – to find an image you like on someone else’s Pinterest board and copy it to your own. •Pinner – the person doing the pinning

16. What’s that mean? •Board – a collection of pins; like a folder of images •Like – to show appreciation but not enough to pin it yourself •Follow – a person or a board; you’ll see new pins in your feed •Mention – use the @pinterestname to bring a pin to another user’s attention

17. Examples? Let’s go look at a few boards! http://pinterest.com/ownwp/ http://pinterest.com/bzzzsocial/ http://pinterest.com/mcfitzsatx/ http://pinterest.com/nightowlsites/ http://pinterest.com/generalelectric/ http://pinterest.com/lucindabrant/

18. What can it do for business? Branding: logo, office, employees

19. What can it do for business? Branding: logo, office, employees Showcase products and services

20. What can it do for business? Branding: logo, office, employees Showcase products and services Build your reputation

21. What can it do for business? Branding: logo, office, employees Showcase products and services Build your reputation Act as a portfolio

22. What can it do for business? Branding: logo, office, employees Showcase products and services Build your reputation Act as a portfolio Add more interest for customers/clients

23. What can it do for business? Tips: •Optimize your Pinterest profile: add web site, links to Twitter and Facebook, keywords

24. What can it do for business? Tips: •Optimize your Pinterest profile: add web site, links to Twitter and Facebook, keywords •Add the ―Follow Me‖ widget and ―Pin It‖ buttons to content on your web sites

25. What can it do for business? Tips: •Optimize your Pinterest profile: add web site, links to Twitter and Facebook, keywords •Add the ―Follow Me‖ widget and ―Pin It‖ buttons to content on your web sites •Use good descriptions for your pins, including #hashtags for keywords and

26. What can it do for business? Marketing sites for Pinterest: Piqorahttp://www.piqora.com/ Reachlihttp://www.reachli.com/ HelloSocietyhttp://hellosociety.com/

An Introduction to Pinterest

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