An OWNWP PresentationMay 3, 2013 — Jan McClintockAn Introduction to
What is it?"Pinterest is atool forcollecting andorganizingthings youlove.‖
What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your life
What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scr...
What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scr...
What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scr...
Where to start?http://www.pinterest.com/http://business.pinterest.com/ forBusiness
Where to start?http://www.pinterest.com/Type of account: Personal or Business?
Where to start?http://www.pinterest.com/Type of account: Personal or Business?•Different TOS•Future plans for business fea...
Where to start?Pin It button gets added to your browser bar:
Where to start?Pin It button gets added to your browser bar:Follow widget for your web site:
Where to start?Pin It button for pictures you want others to pin
Where to start?Pin It button for pictures you want others to pinJPG, GIF, PNG, Videos(YouTube, Vimeo, TED)
What’s that mean?PinRe-pinPinnerLikeBoardFollowMention
What’s that mean?•Pin – a pin is an image or video; or to pinan image or video•Re-pin – to find an image you like onsomeon...
What’s that mean?•Board – a collection of pins; like a folderof images•Like – to show appreciation but notenough to pin it...
Examples?Let’s go look at a few boards!http://pinterest.com/ownwp/http://pinterest.com/bzzzsocial/http://pinterest.com/mcf...
What can it do for business?Branding: logo, office, employees
What can it do for business?Branding: logo, office, employeesShowcase products and services
What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputation
What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a p...
What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a p...
What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords
What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add...
What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add...
What can it do for business?Marketing sites for Pinterest:Piqorahttp://www.piqora.com/Reachlihttp://www.reachli.com/HelloS...
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An Introduction to Pinterest

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Presented to the Online Work Network for WordPress Professionals (OWNWP) on May 3, 2013 http://www.ownwp.com; Basics of Pinterest for personal and business use

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An Introduction to Pinterest

  1. 1. An OWNWP PresentationMay 3, 2013 — Jan McClintockAn Introduction to
  2. 2. What is it?"Pinterest is atool forcollecting andorganizingthings youlove.‖
  3. 3. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your life
  4. 4. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbook
  5. 5. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbookYour own museum exhibit, procured andcurated by YOU
  6. 6. What is it?"Pinterest is a tool for collecting andorganizing things you love.‖A virtual catalogue of your lifeA social scrapbookYour own museum exhibit, procured andcurated by YOU―A picture is worth a thousand words.‖
  7. 7. Where to start?http://www.pinterest.com/http://business.pinterest.com/ forBusiness
  8. 8. Where to start?http://www.pinterest.com/Type of account: Personal or Business?
  9. 9. Where to start?http://www.pinterest.com/Type of account: Personal or Business?•Different TOS•Future plans for business features•Must verify web site
  10. 10. Where to start?Pin It button gets added to your browser bar:
  11. 11. Where to start?Pin It button gets added to your browser bar:Follow widget for your web site:
  12. 12. Where to start?Pin It button for pictures you want others to pin
  13. 13. Where to start?Pin It button for pictures you want others to pinJPG, GIF, PNG, Videos(YouTube, Vimeo, TED)
  14. 14. What’s that mean?PinRe-pinPinnerLikeBoardFollowMention
  15. 15. What’s that mean?•Pin – a pin is an image or video; or to pinan image or video•Re-pin – to find an image you like onsomeone else’s Pinterest board and copyit to your own.•Pinner – the person doing the pinning
  16. 16. What’s that mean?•Board – a collection of pins; like a folderof images•Like – to show appreciation but notenough to pin it yourself•Follow – a person or a board; you’ll seenew pins in your feed•Mention – use the @pinterestname tobring a pin to another user’s attention
  17. 17. Examples?Let’s go look at a few boards!http://pinterest.com/ownwp/http://pinterest.com/bzzzsocial/http://pinterest.com/mcfitzsatx/http://pinterest.com/nightowlsites/http://pinterest.com/generalelectric/http://pinterest.com/lucindabrant/
  18. 18. What can it do for business?Branding: logo, office, employees
  19. 19. What can it do for business?Branding: logo, office, employeesShowcase products and services
  20. 20. What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputation
  21. 21. What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a portfolio
  22. 22. What can it do for business?Branding: logo, office, employeesShowcase products and servicesBuild your reputationAct as a portfolioAdd more interest for customers/clients
  23. 23. What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords
  24. 24. What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add the ―Follow Me‖ widget and ―Pin It‖buttons to content on your web sites
  25. 25. What can it do for business?Tips:•Optimize your Pinterest profile: add website, links to Twitter and Facebook,keywords•Add the ―Follow Me‖ widget and ―Pin It‖buttons to content on your web sites•Use good descriptions for your pins,including #hashtags for keywords and
  26. 26. What can it do for business?Marketing sites for Pinterest:Piqorahttp://www.piqora.com/Reachlihttp://www.reachli.com/HelloSocietyhttp://hellosociety.com/

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