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Office-Designs-Case-Study
1. Office Designs provides ergonomic seating, modern office furniture, and
office layout and design for small and medium-sized businesses. Founded in
1996, Office Designs was the first company to promote the Herman Miller
Aeron chair and numerous other leading-edge ergonomic chairs online. The
company’s merchandise mix quickly grew and evolved beyond ergonomic
chairs to encompass mid-century classics, desks, storage and décor. Today,
the company remains one of the leading distributors of pieces by Humanscale,
Steelcase, BlueDot, and many other designers.
As Office Designs grew organically to meet demand for its more diversified
offering, it began to rely on dispersed operational systems, each with its own
limitations and constraints. CoreSense was being used as an ERP and order
fulfillment tool, with a minimal CRM and no financial module. Peachtree was
used for accounting, eBridge for transactions, Fishbowl for warehouse manage-
ment, and Salesforce for quote and lead management.
NetSuite OneWorld
Unifies Entire Supply Chain
for Office Designs
“When every process involves manual interaction, it becomes a complicated scenario,” explains Leo Radovsky,
Director of Information Technology at Office Designs. “Because multiple sources of information needed to be
pieced together from different systems, we spent more time building the reports than analyzing them. We had
limited visibility over inventory, COGS, and sales trends. We knew that proper integration was required to grow
our e-commerce and to efficiently close our fiscal periods. We needed drill-down metrics, available in a single
place in order to make the best strategic decisions.”
Location:
Northbrook, Illinois
Industry:
Wholesale Distribution
Solutions:
NetSuite OneWorld
Office Designs turned its sights to NetSuite OneWorld, with its near infinite capabilities for global business
intelligence, and chose Gurus as its implementation partner because of their proven reputation and transparent,
collaborative approach. Gurus and Office Designs worked together to identify individuals and groups critical to
successful change management, involved them from the start, and provided the guidance and insight necessary
to succeed.
2. Highlights
“Our entire ecosystem of customers, suppliers, and affiliates feels the
benefits of the drastically improved systems and processes made
possible by NetSuite OneWorld. It has enabled Office Designs to do
what we do best, in a more scalable and cost-effective way.”
—Leo Radovsky, Director of Information Technology, Office Designs
“NetSuite has enabled us to add product lines, become a bigger player in e-commerce, and shift our business
model to meet the needs of modern consumers. Since implementation, we have quadrupled the number of
orders we can process through Amazon, and we have significantly cut the amount of manual order processing
from multiple channels. Our entire ecosystem of customers, suppliers, and affiliates feels the benefits of the
drastically improved systems and processes made possible by NetSuite OneWorld. It has enabled Office
Designs to do what we do best, in a more scalable and cost-effective way.”
NetSuite OneWorld integrates ERP, CRM, sales management, accounting, shipping, marketing, and e-commerce
for a company in growth mode
Gurus Solutions offered transparency, expertise and guidance that helped Office Designs successfully track and
manage the project
The fully integrated NetSuite solution enables Office Designs to add product lines, providing a large offering as
a strong player in the e-commerce space
NetSuite’s robust capabilities, properly configured from Gurus, has allowed Office Designs to shift their business
model to meet the needs of modern consumers
877.664.1023
www.gurussolutions.comwww.officedesigns.com
“The transparency within the Gurus team gave us the information we
needed to successfully track the project and manage it internally,”
says Radovsky.
Almost immediately after deployment, NetSuite OneWorld made it
possible to gain better visibility into profit margin by product,
channel, and salesperson, while Inventory Management helped the
company anchor its purchasing and order fulfillment processes. The
positive effects are felt all the way down the line; since order
processing and fulfillment are now integrated with web store and
external channels, end users are at the receiving end of many of the
improvements. Office Designs was also able to integrate NetSuite
with its Magento-based web stores and in multiple marketplaces.
“The transparency within
the Gurus team gave us
the information we
needed to successfully
track the project and
manage it internally,”
Leo Radovsky
Director of IT, Office Designs