1. How To
INSPIRE
Action

2. LABEL THESE OBJECTS:
OBJECT 1-

3. LABEL THESE OBJECTS:
OBJECT 2-

4. Golden Circle
HOW?
WHAT?
WHY?

5. EXAMPLE- APPLE
● We make great computers
● Beautifully designed, simple to use, and
user friendly
● Want to buy one?

6. EXAMPLE- APPLE
● We believe in...Thinking Different.
● Our products are beautifully designed,
simple to use, and user friendly.
● Want to buy one?

26. Law of Diffusion of Innovation

29. TiVo versus... Dr. Martin Luther King Jr.

34. People Don't Buy
What You Do;
They Buy
Why You Do It.

35. 1. Speak To Those Who Will Listen

36. 2. Show Up To Give
3. Start With The End In Mind
4.Own The Room
5. Speak On Things You Know &
Care About

37. 6.Go Slow
7. Speak To One Person At A Time
8.Keep It Human
9.If You Get Lost, Go Quiet

38. 10. ENJOY IT.