reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
Cohesion
1.
2. Cohesion
• These three are all linked, because they’re promoting the same film.
Each of them incorporates the character tropes in advertising, with
the YouTube video they incorporate his charm, and on the website
they have info about all the characters which links the YouTube video
and the website. The use of Twitter is linked because ultimately its
goal is to garner a potential audience for their newest film, that is the
goal of all three advertising methods ultimately but they all do it in a
different way.
