1. 2016 Schramm Summer Internship
Jake Landmesser
Marketing & Social Media Intern
May-August
2. Expectations
• Learn how to be more independent with a heavy
workflow
• To understand how to market a niche product
• Learn how to prioritize tasks and objectives
• Gain experience in the business side of Advertising
and Marketing
• Be able to ask for help, and ask how I am doing as an
Intern
3. Goals
• Set up a Social Media Campaign
• Create content that will be recognized as a scholarly
article or blog post
• Post more than 10 professional Social Media posts
that exceed the average likes, and engagement
percentages prior to my arrival
• Create an Advertisement that is professionally
recognized.
5. DUG East Ad
• Seen by over 1000 people
attending this tradeshow
• Back of the DUG East Pamphlet
• This was my first crack at
Photoshop, but I am proud of it
• Learned the lesson of
understanding who you’re
targeting.
6. Texas High School Football Ads
• Each stadium holds a minimum of 10,000 seats.
• All ads are for the whole season.
7. Case Handling GIF
• Used in Sales presentations for multimillion dollar
products
8. Blog Post Ideas
• Article on what oil and gas drillers can learn from
water well drillers.
• What states can your rig drill in?
• Is your frame cracked? Check before it’s too late.
• Ways to increase efficiency on the work site
• The new generation of drilling. Bye-Bye Baby
Boomers, Hello Millennials.
• The Great Crew Change
9. Manufacturing Mondays Campaign
Brighter than the sun is no joke.
Here is one of our workers
welding a Schramm Mast
together.
#ManufacturingMondays
Working together is the key to
keeping a strong business. Here
you the Schramm Team working
together in the process of
refurbishing a mast for a
Schramm Customer.
#ManufacturingMondays
10. Who is Schramm? Campaign
Who is Schramm?
At the request of a monument dealer in 1908,
Schramm built a portable air compressor which was
immediately accepted by the monument industry.
This was one of the world’s first air compressors
ever made.
– This is Schramm.
Who is Schramm?
Schramm is a pioneer and an innovator
when it comes to our products. From
Air Compressors to Drill Rigs we have
overtime changed what we make, and
how we make it. One thing that never
has or will change is our dedication to
each and every product we make.
– This is Schramm.
11. T555 Western Maine Timelapse
• Series of pictures throughout the whole process of
this refurb project.
12. MINExpo Product Release Statement
• “Schramm is confident that the Fury will be the template for
the future of efficiency and safety for all drilling rigs in the
mining industry. MINExpo has traditionally been the place to
debut most technologically advanced equipment. Schramm is
thrilled to introduce this revolutionary product to the mining
industry at MINExpo 2016”
• “Schramm is built to be innovative. The Fury is the newest
addition to the Schramm family of rigs. The Fury is the first
look of our new breed of drilling rigs, and shows the next
evolution of Schramm design. We’re extremely excited to be
at MINExpo 2016, and we look forward to having this rig on-
site, and sharing it with the world.”
13. SEO Keywords and Descriptions
• News: “Schramm makes quality drill rigs that our customers
can rely on. Find out more about our rigs, and what we're up
to by signing up for our newsletter.”
• Support: “Nobody has your back like Schramm. With our 24/7
service we are here for our customers anytime, anywhere.
From the Tundras of Russia to the Savannas in Ghana,
Schramm covers you all across the globe.”
• History: “Schramm continues the legacy of our founder Chris
Schramm's core values. After over 100 years customer loyalty,
and quality products are still our top priorities.”
20. Social Media Increase
• Increased Schramms Facebook page likes by
91
• An increase of 14%
• Increased Schramms Instagram followers by
48
• An increase of 52%
