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Q: What is Sitrack’s expectation for the local market and
what opportunities are opening?
A: Mexico’s business landscape is demanding newer
technologies and enhanced managerial processes, forcing
players to evolve professionally. Sitrack is setting itself
apart with smart solutions and high-quality installation
and maintenance services that use the Internet to track
and monitor a company’s assets. Last year the company’s
local engineering department expanded, improving
programming and development processes. Sitrack
increased sales by 30 percent year on year in 2015 and
expects 37 percent growth by the end of 2016.
There are enormous opportunities in multiple industrial
segments. Sitrack has provided clients such as insurance
companies with interactive analytical maps pointing out
hot zones, as well as high-liability and safe zones, using our
own information and that provided by local police. Another
app the company launched serves as a communication
channel where logarithms pinpoint consumer trends,
allowing the user to understand the transportation market
and respond faster to satisfy tracking needs.
Sitrack is far more than a GPS satellite company. Our
technology now links with SAP’s invoice processing for
the gas industry, maximizing time efficiency and fuel
consumption traceability. Mexico is not only ready for
this type of solutions but truly needs them, and Sitrack
is prepared to satisfy the market’s demand. In fact, given
Mexico-US transport relationship, we now serve as a
domestic satellite provider for foreign truckers, creating
a link between both economies and securing their
operations on Mexican soil.
Q: What innovative products has Sitrack brought to
market?
A: Gasoline theft is one of Sitrack’s main concerns. We
developed a solution that tracks a vehicle’s tank and
publishes the data online with user-friendly graphs and
reports. Besides helping prevent theft, Sitrack’s foremost
advantage is that it can also monitor what goes into the
tank to avoid damage to the engine.
Besides engine and tracking capabilities, Sitrack builds
driver profiles for each employee to simplify fleet analyses.
This helps improve driving practices, the life span of the
vehicle and return on investment (ROI). Because fatigue is
a main causes of accidents, we developed a special camera
solution that knows when a driver loses focus and another
that vibrates a vehicle’s seats when driving anomalies are
detected. The platform provides information to insurance
companies regarding incident probabilities for each driver
so they can contact their customers and warn them of
possible risks. We can reach clients anywhere in Mexico
within 24 hours thanks to our rapid follow-up customer
service.
Q: How has Sitrack targeted its solutions to this market
and what hurdles do you face in Latam?
A: Sitrack designed a business model with its commercial
partner, MAS Seguros. The company entered the Mexican
market in 2010, and today we serve a fleet of more than
30,000 vehicles. In 2014, leveraging the experience
from Sitrack’s other markets, the company expanded
its safety and logistics solutions portfolio to specifically
target Mexican carriers. We launched more than five new
products in 2015 that increased our clients’ operational
efficiency while minimizing risks and liability.
The company was born into circumstances that are
particular to the Latin American market and it has adapted
accordingly. We have the expertise to adopt top-notch
international technological trends. A lack of infrastructure
and organic developments still hinder Latin America’s
position as emerging leaders. If we can find a way to
encourage innovation, the world will undoubtedly be
surprised and impressed by the expertise in Latin America.
HIGH-TECH TRACKER PROVIDES
LOGISTICS SOLUTIONS
ALBERTO AGUILÓ
Managing Director of Sitrack México
VIEW FROM THE TOP
37 percent growth
by the end of 2016