The document discusses strategies for scaling a website or application for the holiday season. It recommends: 1. Setting specific performance goals such as response times and number of concurrent users to optimize for. 2. Simplifying features, personalizing content, and planning promotions, complex use cases, and infrastructure changes well in advance of peak periods. 3. Addressing front-end issues like page load times, unnecessary plugins and scripts, and back-end issues like caching strategies and potential bottlenecks to ensure a smooth user experience as traffic increases.