X-Men: Apocalypse launched a new marketing campaign with SKY. The campaign included a partnership where the X-Men: Apocalypse logo was displayed on the SKY set-top boxes of millions of homes in the UK and Ireland. This innovative partnership allowed the film studio to promote the upcoming X-Men movie to a huge audience in a unique way through SKY's technology platform.
![[UPM_innovatech]IBIS_ensuring_safe_exploitation_of_space(Hodei Urrutxua)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)