Personal Information
Organization / Workplace
Montreal, Canada Area Canada
Occupation
Data-Driven Man, Digital Value Digger, CEO, KWANTYX
Industry
Advertising / Marketing / PR
About
I have been involved in Internet Marketing for nineteen years, focusing solely on Digital Analytics for the last thirteen. I truly believe Digital Analytics, any kind of Marketing Analytics for that matter, should **really** make a difference, and bring way more value than not doing it. If you can't find tons of value doing Analytics, why do it in the first place?
We believe it very strongly at KWANTYX. We even tie a large portion of our invoicing to actually finding that value for our clients.
I am also the co-author of the book: "Web Analytics : Mesurer le succès et maximiser la profitabilité de votre site Web", published by Eyrolles, Paris, in October 2009. Now in its second edition.
Tags
analytics
digital analytics
web analytics
marketing analysis
digital marketing
google analytics
data-driven
data
innovation
disruption
jacques warren
business analytics
creativity
reporting
profitability
cybermétrie
social media
réseaux sociaux
médias sociaux
dashboard design
edward tufte
data visualization
kpi
data analysis
See more
Presentations
(13)Personal Information
Organization / Workplace
Montreal, Canada Area Canada
Occupation
Data-Driven Man, Digital Value Digger, CEO, KWANTYX
Industry
Advertising / Marketing / PR
About
I have been involved in Internet Marketing for nineteen years, focusing solely on Digital Analytics for the last thirteen. I truly believe Digital Analytics, any kind of Marketing Analytics for that matter, should **really** make a difference, and bring way more value than not doing it. If you can't find tons of value doing Analytics, why do it in the first place?
We believe it very strongly at KWANTYX. We even tie a large portion of our invoicing to actually finding that value for our clients.
I am also the co-author of the book: "Web Analytics : Mesurer le succès et maximiser la profitabilité de votre site Web", published by Eyrolles, Paris, in October 2009. Now in its second edition.
Tags
analytics
digital analytics
web analytics
marketing analysis
digital marketing
google analytics
data-driven
data
innovation
disruption
jacques warren
business analytics
creativity
reporting
profitability
cybermétrie
social media
réseaux sociaux
médias sociaux
dashboard design
edward tufte
data visualization
kpi
data analysis
See more