1. First, a Word from
our Corporate
Sponsors...

2. Team DSTP
Jacques Babel, Catalina Perez, Vivian Wang, Anna Filatov, Lina Michael, Nicole Walker

3. SWOT Analysis

4. Usher

5. Customer Segmentation & Decision-Making Process
● Target Millennials in U.S. (born 1980s - mid
1990s)
● Tech-savvy and most likely to have a profile
on social media

6. Positioning Strategy & Value Proposition
“For males and females between the ages of 18 and 24 years, Formula One of all racing
companies delivers a one-of-a-kind experience because Formula One offers the
prestige and multiple forms of entertainment all at one event.”

7. Financing
● Branding offert to target younger demographic
● In 2016 about 270,000 people in the stands
● Formula one generates about $2.8 billion
dollars in revenue for Austin

8. The “Principal”

9. Recommendations:
Promotion
Product
Place
Price