1. I chose the San Francisco Umbrella Company for ambient guerrilla marketing. One of
San Francisco’s landmarks is the Vaillancourt Fountain. People passing by will see the
company’s logo on the umbrella. The umbrella repelling a constant flow of water will
demonstrate how tough the umbrella is. Umbrella stickers placed around the fountain will
show a promo code customers can use to get a discount.
I chose Nintendo’s Super Smash Bros. for experiential guerrilla marketing. The event
will happen March 5th, the 64th day of the year to tie into Nintendo 64. People will walk
by a shop with a screen on it. As they pass, a Nintendo character will cast their shadow to
make it look like the person walking is that character. Characters will include Mario,
Luigi, Peach, Donkey Kong, Yoshi, Kirby, and Pikachu. The people walking can interact
with the characters through the screen by moving around. Later in the day, the screen will
move revealing the characters to the public. People can take pictures with the characters
and post them on social media. The whole event will be recorded and put on the Nintendo
site.

2. I chose Prime Play for transit guerrilla marketing. Prime Play is a company that has a Sky
Trial ropes course and other family friendly activities. In a bus, the handrails will be
replaced with ropes. The ropes will all connect and look like a ropes course. On the wall
of the bus, there will be the company logo that lists the locations of their attractions and
encourages people to visit the company website.