In response to shifting consumer habits and purchasing patterns, marketing strategies have increasingly moved away from traditional approaches, with digital marketing accounting for the lion's share of this transition. A digital marketing strategy is a plan of action for achieving your company's objectives, including company advertisement and recognition, reaching your target audience, and converting them into loyal customers.

1. 3 Frameworks For
Developing A Successful
Digital Marketing
Strategy
Slides 01

2. Slides 02
In response to shifting consumer habits and
purchasing patterns, marketing strategies have
increasingly moved away from traditional
approaches, with digital marketing accounting for
the lion's share of this transition. A digital marketing
strategy is a plan of action for achieving your
company's objectives, including company
advertisement and recognition, reaching your
target audience, and converting them into loyal
customers.

3. Slides 03
You can utilize various tools, specifically
frameworks, to create an effective digital
marketing strategy. Every organization
has different marketing objectives and
strategies. A framework for a digital
marketing plan functions as a compass
to point you in the direction of your
marketing objectives.
What Is The Digital
Marketing Strategy
Framework?

4. Slides 05
According to Smart Insights, around 40% of marketers
are not confident in the effectiveness of their digital
marketing approach. The major causes of this failure are
a lack of planning and the use of incorrect digital
marketing models to reach your marketing objectives.
Why Should You Use A Framework
For A Digital Marketing Strategy?

5. Slides 05
There are numerous digital marketing strategy frameworks,
each focusing on a different marketing method or
technique. While some frameworks include elements of
others, some can stand alone. Instead of creating
customized frameworks from scratch for every new
marketing project, marketers may save time by modeling
their frameworks after existing frameworks.
Top 3 Frameworks For
Developing A Successful
Digital Marketing Strategy

6. Slides 06
The RACE framework, developed by the
learning platform Smart Insights, is a classical
model for a digital marketing strategy. This
Framework is a simple, helpful marketing
framework that may be scaled up or down
based on your company's objectives.
RACE
Framework

7. Slides 07
Flywheel Model-
Framework
A paradigm for a digital marketing strategy
that places the client first is called the flywheel
model created by Hubspot. In the flywheel
model, each function aims to optimize the
customer journey by removing frictions that
hinder the buying process, such as inconsistent
brand messages.

8. Thank You For
Attention
Slides 08
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