Serratelli Hat is very famous in Europe. Here is some interesting knowledge about Cowboy hats. Please visit: www.mensusa.com

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Serratelli Hat

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Serratelli Hat
The cowboy hat is a high-crowned, wide-brimmed hat best known as
the defining piece of attire for the North American cowboy.

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Serratelli Hat
Today it is worn by many people, and is particularly associated with ranch workers in the
western and southern United States, western Canada and northern Mexico, with country-
western singers, and for participants in the North American rodeo circuit.

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Serratelli HatIt is recognized around the world as part of Old West lore.

5. Mensusa
Serratelli HatIt is recognized around the world as part of Old West lore.

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Serratelli Hat
The shape of a cowboy hat's crown
and brim are often modified by the
wearer for fashion and to protect
against weather.

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Serratelli Hat
It is an item of apparel that can be
worn in any corner of the world, and
receive immediate recognition as
part of North American cowboy
culture.

8. Serratelli Hat
The first western model was the open-crowned "Boss of the Plains," and after
that came the front-creased Carlsbad, destined to become “the” cowboy style.
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9. Serratelli Hat
The high-crowned, wide-brimmed, soft-felt western hats that followed are
intimately associated with the cowboy image.[
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10. Serratelli Hat
The concept of a broad-brimmed hat
with a high crown worn by a rider on
horseback can be seen as far back as
the Mongolian horsemen of the 13th
century. A tall crown provided
insulation, the wide brim, shade. Hot,
sunny climates inspire designs with
very wide brims such as
the sombrero of Mexico.
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History:

11. Serratelli Hat
It is not clear when the cowboy
hat began to be named as such.
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Westerners originally had
no standard headwear.
People moving West wore many styles of hat, including top
hats, derbies, remains of Civil War headgear, sailor hats and
everything else.

12. Serratelli Hat
Contrary to popular belief, it was
the bowler and not the cowboy
hat that was the most popular in
the American West,
prompting Lucius Beebe to call it
"the hat that won the West.
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13. Serratelli Hat
Contrary to popular belief, it was
the bowler and not the cowboy hat
that was the most popular in the
American West, prompting Lucius
Beebe to call it "the hat that won the
West.
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14. Serratelli Hat
However, credit for "invention" of the
cowboy hat as it is known today is
generally given to John Batterson
Stetson.
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15. Serratelli Hat
The original "Boss of the Plains," manufactured by Stetson in 1865, was flat-
brimmed, had a straight sided crown, with rounded corners. These light-weight,
waterproof hats, were natural in color, with four-inch crowns and brims. A plain
hatband was fitted to adjust head size. The sweatband bore Stetson’s name.
While only making one style of hat, they came in different qualities ranging from
one-grade material at five dollars apiece to pure beaver felt hats for thirty dollars
each. J.B. Stetson was the first to market the "Boss of the Plains" to cowboys,
and it has remained the universal image of the American West.
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The charisma of the West was carried back East when adventurers returned in
the expensive “Boss of the plains” style hat. In the 19th century and first half of
the 20th century, a hat was an indispensable item in every man’s wardrobe.
Stetson focused on expensive, high-quality hats that represented both a real
investment for the working cowboy and statement of success for the city
dweller.
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17. Serratelli Hat
The durability and water-resistance of the original Stetson obtained additional
publicity in 1912, when the battleship USS Maine was raised from Havana harbor,
where it had sunk in 1898. A Stetson hat was found in the wreck, which had been
submerged in seawater for 14 years. The hat had been exposed to ooze, mud,
and plant growth. However, the hat was cleaned off, and appeared to be
undamaged.
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