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Alexandre Jubien : le growth hacking

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Alexandre Jubien est un expert indépendant en stratégie mobile, après avoir été en charge de la stratégie mobile de Deezer et Viadeo. Il nous présente les principes du growth hacking.

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Alexandre Jubien : le growth hacking

  1. 1. Growth Hacking
  2. 2. @AlexJubien Mobile Strategist ThinkMobile.fr Pioneer of mobile 13 years ago Apps & Mobile Startups expert Previously Head of Mobile at Viadeo Previously Head of Mobile at Deezer Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor
  3. 3. And also, in 2005/2006, I screwed up my startup
  4. 4. But since, a lot of theory appeared…
  5. 5. Growth Hacking?
  6. 6. & PSYCHOLOGY Growth Hacking
  7. 7. & PSYCHOLOGY Growth Hacking Marketing that rely more on tech and psychology than budget.
  8. 8. Hotmail • Founded in 1996 by Sabeer Bhatia & Jack Smith, immediate Product / Market fit • Raised 300 K$, spending in billboard & radio ads • Was growing slowly (10K users) • Investor Timothy Draper came with an idea…
  9. 9. PS: I love you
  10. 10. 6 months => 1 million users
  11. 11. Warning: it does not last forever Most Growth Hacks ‘Expire’ Over Time mainly due to overuse / abuse
  12. 12. But expired growth hacks still can be used creatively Warning: it does not last forever
  13. 13. • Supply side hack: used Craigslist to source listings and emailed the home owners /
  14. 14. • Demand side hack = button « also publish on Craigslist » • Links on Craigslist were pointing back to Airbnb /
  15. 15. • Users LOVE it - Product / Market fit • 0 to 100K users in 2 years • To acquire 1 user by paid channels, it costs 200$ to 400$
  16. 16. Yourself, how did you discover Dropbox?
  17. 17. / referral • 100K users to 4 million in 15 months
  18. 18. #FrenchTech
  19. 19. PR = Press Relation
  20. 20. PR = Page Rank 6 (went up to 8!)
  21. 21. PRs + SEO Artists, albums, playlists, tracks, …
  22. 22. PRs + SEO Artists, albums, playlists, tracks, …
  23. 23. Download  Deezer Launch  App Social2App App Store App acquisition retention
  24. 24. Viral Loop App Store App acquisition retention Get your users advertising for you
  25. 25. ? • 2 billions searches on Google per day • Hot topics for young people - it’s always on • What if you could predict the trend and create content on the fly to match it?
  26. 26. • Page Rank 6
  27. 27. So, how did you discover LeBonCoin?
  28. 28. AARRR
  29. 29. Rallying cry AAR R R III...
  30. 30. AARRR ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Startup Metrics For Pirates
  31. 31. AARRR ACQUISITION ACTIVATION RETENTION REVENUE How do users find us? Do users have a great 1st experience? Do users come back? How do we make money? Do users tell others? REFERRAL
  32. 32. ACQUISITION ACTIVATION RETENTION REVENUE Love Growth Money REFERRAL Without Love, There’s No Hope
  33. 33. 1 Example
  34. 34. Stop Begging For Ratings & Reviews
  35. 35. The right way to ask users to review your app ASO: Hack Ratings
  36. 36. ASO: Hack Ratings The right way to ask users to review your app
  37. 37. LeKiosk use case !!!
  38. 38. And Sharings! 25% 75%
  39. 39. Ask people that are likely to recommend you to effectively do it! (rating, sharing, testimonial, referral…)
  40. 40. Slides ? (with resources etc…) www.Slideshare.net/AlexJubien/ @AlexJubien

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