Innovation and growth are strategic imperatives for technology companies. In order to respond to a quickly changing environment, win the market share race and seize the advantage of disruptive innovation, technology companies have to be dynamic, fluid and bold. This involves a high degree of risk, which many are willing to take in anticipation of future rewards. Jones Lang LaSalle’s Global Corporate Real Estate (CRE) Trends 2013 confirmed that companies around the world plan to increase their real estate portfolios in emerging markets. Zooming into the technology sector, respondents reveal that technology companies are among the most aggressive in pursuing growth opportunities and expanding their footprint in emerging markets. This pursuit, however, exposes them to a diverse set of risks associated with new markets and pressures to support this growth with flexible and efficient portfolios. To learn more visit: http://www.gcre.joneslanglasallesites.com/en/industries/technology

1. Leading the Charge
in Emerging Markets
2014 Corporate Real Estate
Trends for the Technology Sector

2. Leading the Charge in Emerging Markets
2014 Corporate Real Estate Trends for the Technology Sector
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3. Aggressive growth in emerging markets
Are your CRE teams following the business expansion?
Net portfolio growth anticipated over the next three years
Rest of
Country Region
Negative Net Portfolio Growth (30%-11%)
Negative Net Portfolio Growth (10%-1%)
1%-10% Net Portfolio Growth
11%-30% Net Portfolio Growth
30% + Net Portfolio Growth
Technology companies’ expectations to increase their portfolios in BRIC countries, as well as
CEE and SEA regions, are higher than the average for other sectors, with 30%+ planned net
portfolio growth in these key markets
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4. Flexible real estate portfolios are required for growth
Senior leadership is increasing demands for portfolio flexibility and productivity
Senior leadership demands being placed on CRE
Technology CRE executives will not only have to deliver a platform for growth, but must also
ensure that this platform is flexible and can accommodate rapid shifts in business priorities
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5. Speed of geographic expansion fuelling outsourcing
Which services do you plan to outsource?
CRE services expected to be fully outsourced in three years' time
The number of companies fully outsourcing portfolio and facilities management is expected to
double, from 17% currently to 34% in three years’ time
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6. Challenges associated with portfolio growth
in emerging markets
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the full report
Leading the Charge
in Emerging Markets
2014 Corporate Real Estate
Trends for the Technology Sector