2. 1. Product/Service
! Description of each product
! Major customers and applications
! Historical and projected growth rate
! Market share
! Speed and nature of technological change
! Timing of new products
! Cost structure and profitability
2. Customer Information
! List of top 5 customers and current year-to-date by application
! List of strategic relationships
! Revenue by customer
! Brief description of any significant relationships severed
3. Competition
! Market position and related strengths and weaknesses
! Basis of competition (e.g., price, service, technology, distribution)
4. Marketing, Sales and Distribution
! Sales Cycle
! Strategy and implementation
5. Management, Legal and Related Matters
! Company registration information
! Summary biographies of senior management
! List of material patents, copyrights, licenses, and trademarks (issued and
pending)
6. Financial Information
! Financial statements, balance sheets, cash flow, footnotes
! Quarterly Financial projection
! Major growth drivers and prospects
! Predictability of businesses
! Risk profile
! External financing arrangement assumption
! Capital structure
! List of stockholders with shareholdings, options, warrants, or notes
! Schedule of all options, warrants, rights, and dilutive securities
! Summary of all debt instruments/bank lines with key terms and conditions
StartGround Incubating & Investment Due Diligence Process
