Looking to expand your Global Research capabilities? This presentation provides information on general logistics for conducting International research. Learn what a good partner should provide you, the best way to source and choose partners, and what to expect when working globally. itracks' Joel Schmaltz provides a brief software demonstration showing how to leverage the new language capabilities recently added to itracks Chat as well as language capabilities in itracks Board and video Chat products. Joel also provides practical advice on conducting research in emerging markets.

3. • “As soon as possible” does not
have universal meaning
• Respondents show up on time in
some countries, but not in others

4. • Good local moderators and
interpreters are hard to come by -
when you find one stick with them
• Never underestimate the value of
a quality research partner
• Working with the same
moderators and interpreters
increases your researchers and,
many times, your clients comfort
level and decreases their stress
level

5. • Brand names frequently vary by
country – If working with
Pharmaceuticals generic names
are often the safest way to refer
to a drug
• You should expect your partners
desk researchers to do this for all
countries being fielded

6. • Client teams get larger with the
addition of local affiliates
• Different research priorities by
country can sidetrack the research
• Having a single line of
communication with the local
moderator and translator is critical

7. • The local moderator is your “best
friend” when something unforeseen
happens

8. • Partners will alert you to holidays
in various countries that you never
knew existed
• When using trusted local partners
you know that your research will
not be scheduled at a time when
there is a local holiday even if that
is when the client wants it to be!

9. • Centralization is most efficient
• Single point of contact for translations, recruiting, moderating, deliverables, etc.
• All Partners and their teams must have documented experience in the market
you are researching
• All partners must be responsive to email within reasonable US hours
Partner
Translate
ReportingRecruiter
Moderator
Partner’s
Team

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12. Source: www.Internetworldstats.htm – June 2014
World Regions Penetration
(% Population)
Africa 26.5%
Asia 34.7%
Europe 70.5%
Middle East 48.3%
North America 87.7%
Latin America/
Caribbean
52.3%
Oceania/Australia 72.9%
WORLD TOTAL 42.3%

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Country Internet Penetration
(% of Population)
USA 95.3%
Argentina 75%
Brazil 54.2%
Bulgaria 59%
Chile 66.5%
China 47.4%

14. •
Country Internet Usage
(per 100 people)
USA 84.2
Argentina 59.9
Brazil 51.6
Bulgaria 53.1
Chile 66.5
China 45.8

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Country Fixed Broadband
Internet* Subscribers
(per 100 people)
USA 28.54
Argentina 13.86
Brazil 10.08
Bulgaria 18.97
Chile 12.25
China 13.63

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Country Mobile Cellular
Subscriptions
(per 100 people)
USA 96
Argentina 159
Brazil 135
Bulgaria 145
Chile 134
China 89

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