ppt

1. BUSINESS
ENVIRONMENT
ASSIGNMENT:
SWOT ANALYSIS ON
AMUL
NAME: ISHA
CLASS: BBALLB SEM 3
ENROLLMENT NO.: 02519103519

2. STRENGTH
– Strong distribution network
– Market Share
– Excellent quality management
– Good product portfolio
– Large Consumer Base
– Strong brand value

3. WEAKNESSES
– Cost of Operations
– Lack of Success in Certain Areas of Portfolio
Expansion
– Past Legal Issues

4. OPPORTUNITIES
– Export
– Concentrate more on chocolate market
– Marketing and Advertising
– Partnerships

5. THREATS
– Increasing competition in Ice cream
segment
– Growing trend of Veganism in India

6. THANK YOU