API for museums and cultural institutions
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APIs are famoulsy used by Facebook, Twitter and the rest. They are more and more used by companies to turn their business around and develop. But APIs are also for museums and cultural institutions. Here's how.
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API for museums and cultural institutions
- 1. Museums, Expanded. APIdays Zurich September 26, 2017 Isabelle Reusa
- 2. ….Why a presentation about museum APIs? Isabelle Reusa - APIdays Zurich - September 26, 2017
- 3. One million art images online Nice, right?
- 4. 1 million art images… ● in 230 languages ● linked to Wikipedia pages of artists, cities, eras, techniques… ● linked to museums’online collections & online videos ● geolocalised ● enriched with new data
- 5. 1 million art images… ● in a discovery engine, suggestion and tools to make and share personal collections for end users ● in an open license for all non-commercial use ● with licensing for commercial use
- 6. 1 million art images… ● shared on social networks ● used by image recognition apps and bots ● for museums to enrich their online collections and databases ● as a data platform for museums
- 7. What next ? Isabelle Reusa - APIdays Zurich - September 26, 2017
- 8. Isabelle Reusa - Culture Num - 10 juillet 2017
- 9. Isabelle Reusa - Culture Num - 10 juillet 2017
- 10. The API made the fund ubiquitous it expanded it it creates opportunities Isabelle Reusa - APIdays Zurich - September 26, 2017
- 11. More Museum APIs ? Isabelle Reusa - APIdays Zurich - September 26, 2017
- 12. Push their events to new audiences Isabelle Reusa - APIdays Zurich - September 26, 2017
- 13. Entertain (and enlighten) people beyond their walls Isabelle Reusa - APIdays Zurich - September 26, 2017
- 14. Sell tickets through Airbnb and French Railways Isabelle Reusa - APIdays Zurich - September 26, 2017
- 15. Appear on new maps Isabelle Reusa - APIdays Zurich - September 26, 2017
- 16. If APIs are good for museums they’re good for any business Isabelle Reusa - APIdays Zurich - September 26, 2017
Editor's Notes
- Hello I’m Isabelle Reusa ; I’m a consultant for cultural institutions and a great tech lover - APIs are my favorites.
- In this conference which is full of private companies. Because if museums can do it, you can. Joking aside, APIs are not just for big companies or tech companies. Any organization should consider building or using APIs. Let’s have a look @ what I did for French museums - which is quite a unique example in this field and how, more generally, museums could use APIs. This interest of such an approach is that, because it’s very different from that is certainly your goals, it can show APIs from a new perspective.
- There is an image fund online with works of art from French national museums. It has 1m… including this lady. OU : I worked for a public operator for French national museums. One of its activities is to digitise French collections - works of art in French national museums. So it has 1m images online. Niiiiice. But we made it nicer - with APIs. And here’s what we now have :
- anything that has to do with time (dates, periods) is now transformed into dates and therefore usable on time scales.
- shared on social networks with the right metadata (avoiding the Pinterest syndrom where images circulate without proper identification) used by image recognition apps and bots for museums to enrich their online collections and databases because all the data and indexing are open So in fact we have a nice data platform around French national museums
- It also opens new perspectives
- For those of you who know Moo the stationery company, you know that you can order 100 business cards with a 100 different designs >> Great idea but chosing 100 images isn’t that evident >> it would be nice to plug the API to Moo and use its functionalities to discover and select images.
- In this example Adobe creative Suite (Photoshop and the rest) did something similar with the Getty Images API and now anyone can search, use and buy Getty images among their several million fund - without leaving, say, Photoshop.
- So you see here that creating APIs to give access to their image fund allows French museums to reach new markets (like print on demand or image recognition) and change their business model from plain images sales to subscription or revenue sharing models. It also enables them to get into closer relationship with other museums as each can help others be better documented.
- There are many others great things they could do with APIs.
- The APIfication of museum agendas would make the event information findable by all sorts of digital services (touristic apps, media, and so on) which would push them to their own audiences and enable the museum to reach new audiences >> museums can address audiences by addressing the media, tourist apps etc.
- Museums produce masses of amazing content. Images of course but also historical research, artists interviews, contents for kids, dossiers on the occasion of every exhibition. These contents sediment - if they are not lost. Unlike - say - tech articles - which are quickly obsolete they are valuable for a long time. APIfication of the contents would allow them to have a second life in various environments >> Again museums can reach new audiences by addressing Edtech, media and address researchers.
- Museums can sell more tickets by addressing industries that sell travel, accomodation, package tours etc.
- Pretty easy to find the musée d’Orsay if you are in Paris or the Tate if in London - just open GMaps. Not so sre though, that if you’re a person with disabilities and if you have in your pocket, that many museums would actually be on your map, because I am not sure that their access for wheelchairs, or visits in sign language, are out. Plus, this year if the big bot year : lots of bots are appearing to advise you on restaurants,funky evenings and so on. So if you are a family with yojng children you might have such a bot at hand. As a you know if you’ve been on a day out with young kids, not all places are actually family friendly. So museums that are developing special programs or building amenities should shout out this piece of news to be in the bot’s recommandations. If you are doing late nights visits, you should make sure that the information is heard by those bots - is your restaurant is catering for vegans, make sure you say it out loud - through the megaphone that the API is. Museums can reach new audiences through accessibility associations, pure players.
- APIs are the way for B2B2C : reach new audiences, new clients through other apps, websites and digital services. If APIs can amplify the activity of museums, it can do it for business. >> Think about your business and try to imagine how your activities could be used through other businesses. Read about APIs in other businesses.