1. PUBLIC SPEAKING
HOW MANY TALKS HAVE YOU ATTENDED
WITHOUT YAWNING?
WHO IS JUMPING WITH JOY WHEN FACED WITH
THE PROSPECT OF PUBLIC SPEAKING?
!Our goal is to prepare you and make you enjoy every spea-
king opportunity, so that your performance stands out and
makes a difference.
!
AT THE END OF THE DAY, YOU WILL BE ABLE TO:
• Command attention from the first words. First impres-
sion counts!!
• Create a personal bond with the audience.
• Motivate them towards the topic: Why should they
care?
• Wake them up once a minute!
• And much more…
MEDIA TRAINING
TERRIFIED OF DOING INTERVIEWS?
YOU ARE NOT ALONE!
Speaking to the media is unlike any other conversation
you have in your daily life. The media can edit anything
you say, and sometimes you have no more than 30 se-
conds to deliver your message.
!
SO HOW CAN WE MAKE YOUR INTERVIEWS A
MORE COMFORTABLE EXPERIENCE?
Our goal is to make you confident and give you the abili-
ty to maximise every media interview or communicate
effectively through a crisis situation.
!Once you learn the basics of messaging, answering
techniques, handling difficult questions, proper body
language, creating a quote, you will feel more comfor-
table with the whole media process.
OUR METHODOLOGY is to learn by doing. We want you in front of the camera as quickly as possible, answering
real questions, delivering your speech, and getting instant feedback.

2.
!
TRAINER & CONSULTANT
ISABELLE LEONARD
Isabelle is a communications consultant. Before creating her own
company, art&facts, she worked at Interel, a large communication
agency where she specialised in crisis communications. In 2006 she
received the Saber award for best crisis management agency of the
year in Europe. Isabelle coaches executives and politicians in media
training, communications and crisis communication.
In the public sector, she has given extensive trainings to politicians and
members of the European Parliament, to Senior staff of the European
Central Bank and the European Commission.
In the private sector, she trains companies, large corporations and fe-
derations like DuPont, Saint-Gobain, Air Liquide, Swift, UPS, Lonza,
MasterCard, Orascom, Visa, WWF. Isabelle is used giving trainings to all
kind of nationalities and has trained in a.o. Algeria, Austria, Belgium, Czech Republic, Finland, France, Germany,
Italy, Luxembourg, The Netherlands, Poland, Portugal, Switzerland. She trains in English and French.
!
!
!
REFERENCES
!
OTHER TRAININGS
How to give a presentation / How to write a communications plan / Media relations
EUROPEAN CENTRAL BANK Media training
How to write a communications strategy
Trainer & consultant to Trade Union
President, Vice-Presidents and Deputy
spokesperson
Emmanuel Larue
President
+49 69 1344 7622 ,
mb-ipso@ecb.europa.eu
ARCHITECTE D’INTERIEUR Public speaking Michel Penneman, owner
+32 475 717679
mp@michelpenneman.com
MASTERCARD Communication consulting
Media training
Marc Dutrieux,
Former General Manager
Benelux
+32 477 898938
mdutrieux@me.com
MEP’S (members of European Par-
liament)
EUROPEAN PARLIAMENT
EUROPEAN COMMISSION
EUROPEAN COURT OF AUDITORS
to MEP’s: one-on-one coaching sessions,
debate preparation, public speaking
Collectively: Media training & Media relations
Ioannis Darmis,
Head of DG Information
+32 22843816
ioannis.darmis@europarl.eu-
ropa.eu
ORASCOM TELECOM ALGÉRIE Crisis communications
Media training
Sakina Rekkab
Corporate strategy director
+213 770900805
sakina.rekkab@otalgerie.com
art&facts scs 129 chaussée de Wavre 1050 Bruxelles M +32 496 555 990 isabelle@artandfacts.net "2