Google Analytics: Overview & Key Metrics for Schools and Camps
Email Report_UW2014_EmployeeDonationEmail
1. This Report Powered by SubscriberMail
Message Summary
Message
label:
UW 2014 Employee Donation
Email - reminder
Subject line: Pledge your support to the
United Way today
Sent on: Fri, 10-10-14 7:00 AM
Lists: - UW 2014 TC Employees
Engagement Summary
Send Statistics
View sent email addresses
Total sent: 4,134
Total accepted:* 4,134
Accepted rate: 100%
Total bounces: 0
*Total accepted = (total sent) - (hard/soft bounces).
Please note, it may take up to 48 hours for all bounces to
be reported and processed. During this period, the
"Total Accepted" number will be adjusting.
Opens
Total % of sent % of accepted
Unique confirmed opens: 2,437 58.95% 58.95%
Total renders: 4,616 111.66%
Average recipient render rate: 1.89
2. Clicks
Total % of sent % of unique confirmed
opens
Unique clicks: 271 6.56% 11.12%
Total clicks: 404 9.77%
Unique Click Through Rate: 6.56%
Click to Open Rate: 11.12%
Mobile Clicks
Top Mobile
iPhone
Blackberry
iPad
Top Non-Mobile
Internet Explorer
Chrome
Unknown Browser
Firefox
Mobile vs Non-Mobile
Mobile Device Clicks % of mobile % of total % of sent
iPhone 1 1 84.62% 2.72% 0.27%
Blackberry 1 7.69% 0.25% 0.02%
iPad 1 7.69% 0.25% 0.02%
Total: 1 3 100% 3.22% 0.31%
Non-Mobile Browser Clicks % of
non-mobile
% of total % of sent
Internet Explorer 384 92.98% 95.05% 9.29%
Chrome 2 5 6.05% 6.19% 0.6%
Unknown Browser 3 0.73% 0.74% 0.07%
Firefox 1 0.24% 0.25% 0.02%
Total: 4 1 3 100% 102.23% 9.99%
Bounces Unsubs and Forwards
Total % of sent % of accepted % of renders
Hard bounces: 0 0% view
Soft bounces: 0 0% view
Unsubs from the account: 1 0.02% 0.02% 0.04% view
Unsubs from lists: 0 0% 0% view
Forwards: 0 0% 0% 0% view
3. Click through details
Link Name Total Unique % of renders % of total clicks
http://unitedeway.cargill.com/Unite
dEWay
319 234 6.91 78.96
http://bcove.me/87sth9h6 4 1 3 3 0.89 10.15
http://bcove.me/homtlkoy 1 8 1 3 0.39 4.46
http://bcove.me/kyc6c4ea 1 3 1 2 0.28 3.22
http://bcove.me/amm2kd5b 1 3 1 3 0.28 3.22
Total: 4 0 4
Web Copy Link Total Unique % of renders % of total clicks
http://archives.subscribermail.com/
msg/aa5da4cbfcb5433f9115eb6f30de375
e.htm
2 2 1 8 0.48 5.45
Total: 2 2
Total Clicks: 4 2 6
Top 4 links
Link Clicks
http://unitedeway.cargill.com/UnitedEWay 319
http://bcove.me/87sth9h6 4 1
http://archives.subscribermail.com/msg/aa5da4cb
fcb5433f9115eb6f30de375e.htm
2 2
http://bcove.me/homtlkoy 1 8
All other clicks 2 6