This document provides 5 discussion questions about the Tylenol murders case and Johnson & Johnson's corporate response. The questions ask about identifying the publics involved, the impact of communications on publics and the brand, the PR tools and techniques used, other tools that could have been used, and whether the outcome would be different today in another country or for another product.

1. Discussion Questions
Tylenol Murders and Corporate
Response

2. 1. Identify different publics involved in the case.
2. What impact did the communications have on
the intended a) public(s) and b) the brand?
3. Identify the different PR communication tools
and techniques that were used to
inform, influence, and motivate the public(s) in
the case
4. What other tools would you have used?
5. Due to the recent globalization of
markets, would the outcome of this case be
different if the events occurred today? In
another country? With another product?