3. Freshness by Inception Dates
๏ Initially, a web page can be given a FRESHNESS score
based on its INCEPTION DATE.
๏ It decays over time.
4. Amount of change influences
FRESHNESS
๏ Search Engines can score regularly updated content for
freshness differently from the content that doesnโt
change.
5. Rate of Document Change
๏ Content that changes more often is scored differently
than content that only changes every few years.
6. New Page Creation
๏ Websites that add new pages at a higher rate may earn
a higher FRESHNESS score than sites that add content
less frequently.
7. Rate of New Link growth signals
FRESHNESS
๏ If the webpage sees an increase in its link growth rate,
this could indicate a signal of relevance to search
engines.
8. Links from Fresh Sites
๏ Links from sites that have a high freshness score
themselves can raise the freshness score of the sites
they link to.