Exhibition brochure

1. Interwine
Asia 2021
October 28-30
SHENZHEN WORLD EXHIBITION & CONVENTION CENTER
Powered by:
Shenzhen
Guangzhou June 3-5
CANTON IMPORT & EXPORT FAIR COMPLEX

2. MY EXPERIENCE
INTERWINE TEAM
Working at Interwine i learned to know the
exhibition industry but not only.Having a
business scope such as interwine allows us to
learn everyday more about the updated news of
wine industry and its progress in China. My
experience at interwine grow my desire to
continue my personal progress in wine event
industry.
SILVESTER
BEJKO
INTERNATIONAL
DIRECTOR
f i y t
Silvester Bejko

3. About us
Ketong International Exhibition (Guangzhou) Co., Ltd.,
referred to as "Ketong Exhibition", was established in 2004 and is the earliest
exhibition organizer and promotion agency in mainland China to host professional
international wine, spirits and imported food exhibitions.
Since 2005, Ketong Exhibition took the lead in holding the first professional
international wine and spirits exhibition in China - Interwine China. After 17 years of
cultivation and 25 successful exhibitions, INTERWINE has gradually grown into the
largest international wine exhibition with the highest degree of internationalization
and specialization in Asia. Ketong Exhibition has established contacts with 76 wine-
producing countries, 200+ producing-region governments and 450,000+ wineries in
the world; it has close relations with embassies and consulates in China and 206 wine
associations and chambers of commerce worldwide;

4. THE FUTURE
WHY SHENZHEN
A growing potential
In 2018, Shenzhen’s total GDP has hit a record-breaking level of 2.4 trillion RMB,
ranking fifth in Asia and third in China, only next to Beijing and Shanghai.
Shenzhen’s GDP per capita stands No.1 among cities across mainland China.
The export value has topped the list of cities in mainland China. The
friendliness of business environment and the PCT application number both
ranked first around the country.
In addition, Shenzhen was rated as one of the 55 world-wide first-tier cities in
2018 (by GaWC, the world’s city research institute), the most innovative city in
China (by Forbes 2018), second on the list of best destinations across the globe
(according to Lonely Planet Publications), most advanced among smart cities
in China (according to Chinese Academy of Social Sciences), the top 1 safe and
stable city, and the youngest city (with an average age at 32.02) etc.

5. SHENZHEN WORLD EXPO
GREEN & SMART VENUE
Shenzhen World Exhibition & Convention Center (Shenzhen World for
short) is a major project invested by the Shenzhen Municipal
Government and jointly constructed by China Merchants Shekou and
Overseas Chinese Town for operation. It marks a mega exhibition and
convention complex integrating exhibitions, conferences, events (games
and performances, etc), catering and all other sorts of services.
Shenzhen World will rise as a brand new generation of green and smart
venue, which will be operated and managed through the cooperation of
Shenzhen Zhaohua International Exhibition Operation Co., Ltd. (a joint
venture of CMSK and OCT) and US-based ASM Global, one of the top
three venue operating giants around the world.

6. Exhibition features
MEGA HALLS F&B FACCILITIES EVENTS ROOMS
3 Specialty Halls:
Mega Hall 17: 50,000 square meters of space, 210
meters from east to west, 249 meters from south to
north, 18 meters of ceiling height, 5 tons/m2 of floor
loading, capable of exhibiting large equipment like
aircraft and yachts.
Specialty halls 18 & 20: Both 20,000 square meters of
space, 210 meters from east to west, 108 meters from
south to north and 16 meters of ceiling height. Hall 18 is
a conference center accommodates meetings of
various sizes and Hall 20 is an event center.
Shenzhen World is fully equipped with all
sorts of catering facilities which cover an
area of 51,000㎡ (kitchen area 15,000㎡) and
safeguard safe and healthy provision of
delicious food in Chinese, western and halal
styles. Diversified services from coffee
breaks to fast food and exquisite banquet
cuisines can all be expertly accommodated
here.
Shenzhen World offers about 108 varied meeting rooms
with cutting-edge facilities that flexibly accommodates
meeting needs for a dozen attendees to several
thousand.
• 2 meeting rooms in each hall, 32 in total;
• 9 meeting rooms (each divisible into 3), 27 in total;
• 12 meeting rooms on L1, 10 on L2, 24 in total;
• 18 meeting rooms on L1, South Ballroom (each
divisible into 3) on L2, 21 in total;
• Plenary Hall, 3 media rooms on L1, 4 in total.

7. FACTS & FIGURES
Interwine Shenzhen Key Figures
28
Countries
40 27
Squaremeters On-siteevents Edition
800
Exhibitors
25,000 300 600,000
Visitors Mediapartners Invitations
40,000

8. Visitors
scope
Others
2 %
Accessories
4 %
Beverages
4 %
Packaging
5 %
Imported food
6 %
Beer
7 %
Domestic liquor
8,0 %
Domestic wines
9,0 %
Spirits
17,0 %
Imported wine
38,0 %
Imported wine Spirits Domestic wines
Domestic liquor Beer Imported food
Packaging Beverages Accessories
Others
Exhibitors profile
Foreign Wineries
Chinese importers
Chinese wineries
Others
%
0 15 30 45 60
Foreign Wineries Chinese importers
Chinese wineries Others
Exhibits profile

9. Visitors profile
Geographical distribution
Overseas
5 %
Other GD cities
17 %
Other provinces
21 %
Guangzhou
20 %
Shenzhen
37 %
Shenzhen Guangzhou
Other provinces Other GD cities
Overseas
Profile distribution%
0
12,5
25
37,5
50
Visitors profile
President,CEO Directors
Purchasing manager Others

10. On-site events
MATERCLASSES SEMINAR FORUM TASTING
The exhibition will invite local and
international wine key players to
join the seminars in order to
discuss the future of the China
wine market.
During Interwine we will held
more than 40 masterclasses in
dedicated tasting rooms with
more than 10 countries wine.
Interwine Summit is headed
annually before the exhibition
during a full day of opinion
sharing from the most famous
Chinese and international KOL’s.
Interwine will invite all professional
buyers to join the B2B wine tasting
program as VIP hosted buyers
and discover the best of the show.

11. More advantage
MARKET MEDIA EXPOSURE POSITIONING
Shenzhen is the center of
premium wine consumption in
southern China and the key to
opening the new trends wine
market.
Representatives of embassies,
foreign trade committees and
trade promotion bureaus from
more than 20 countries attended
the event , reported by 85
professional media.
Interwine will invite hundreds of
professional media and industry
figures to promote the exhibition
and further expand the scope of
the exhibition.
Interwine China will organize high-
end wine brands to participate in
the exhibition to further enhance
the level and influence of the
exhibition.

12. We also organise
Since 2005, Interwine Exhibition took the
lead in holding the first professional
international wine and spirits exhibition in
China - Interwine China. After 17 years of
cultivation and 25 successful exhibitions,
INTERWINE has gradually grown into the
largest international wine exhibition with
the highest degree of expansion and
specialization in Asia.
INTERWINE GUANGZHOU
In 2017, Interwine officially entered Beijing
and launched Interwine Beijing, aiming to
assist global wineries to expand the
northern China market. Beijing is the
center of premium wine consumption in
mainland China and the key to open up
such a great wine market. Interwine Beijing
focuses on premium wine and awarded
wine exhibiting, and will mainly invite wine
importers, distributors.
INTERWINE BEIJING
Interwine Shanghai will welcome in two
days of B2B wine tasting event more than
10,000 visitors (importers and distributors
mostly) to meet around 200 exhibitors and
taste more than 3,000 wines from 26
countries and 58 regions. Our commitment
is to be the bridge of business between
worldwide wineries and china buyers and
offer more choices to the market.
INTERWINE SHANGHAI

13. We also organise
Launched by Interwine, Interwine Grand
Challenge (IGC) is now one of the leading
wine competitions in wine industry. It has
been successfully organized for 23 sessions
with profound impact on the Chinese
consumption market. The goal of IGC is to
honor those diligent producers and enhance
their brand image as well as providing
reference for consumers identifying good
and authentic wines.
IGC INTERWINE GRAND CHALLENGE
In 2010, Interwine officially launched the new
show concept in China, Roadshow China.
We are the pioneers of Roadshows with half
day show in five star hotel. Since the
beginning we did an enormous progress in
expansion of cities and numbers of
roadshows per year. In each city, roadshow
w e l c o m e m o r e t h a n 4 0 w i n e r i e s
participating and more than 400 local
professional visitors (importers and
distributors).
INTERWINE ROADSHOW
GLOFEX China will be organised from 26-28
November 2021 at China Import&Export Fair
Complex Area B with the theme of ‘’NEW
HEALTHY LIFE’’. Planning an exhibition space
of 50,000 square metres, 1,000 exhibitors and
more than 30,000 visitors.
GLOFEX China, the foremost and trend-setting
international event for the Chinese mid to
high-end food markets the perfect stage to
expand your business. GLOFEX China is not
only a platform for the international brands,
but also the deal stepping stone to penetrate
GLOFEX F&B EXPO

14. Special zones
SPIRITS BAR SPARKLING AREA 90+ WINE ZONE WHISKEY HOME
Both in the international and Chinese
market, whiskey has a gratifying sales
growth rate. In 2019, whiskey has a 10.9%
CAGR in China, showing a bright future.
At the 26th Interwine China "Whiskey's
home" area, we welcome whiskeys from
Scotland, Ireland, the US, Japan, and
other countries and regions.
Sparkling wine is a symbol of celebration
and festive banquets. Even after the
China's wine market has entered an
adjustment period, sparkling wine still
maintains a steady growth (3.7% in 2019).
And some sparkling wine, such as the
Moscato d'Asti and Prosseco, are selling
hot. Join the sparkling wine area, make
your product the next star in China.
Launched 2 years ago, the 90+ Awarded
Wine Zone has a great success and
becomes a real highlight in Interwine
China. In 2021, we will continue to improve
the area, gathering more premium wines
and spirits that have won awards in
global competitions.
As one of the three major categories of
alcoholic beverages, spirits plays an
indispensable role in the market. The
26th Interwine China plans an exclusive
premium spirits exhibition area. This
comprehensively upgraded area will be
presented in the form of a bar corridor,
showing the visitors global spirits
products in the most exciting way.

15. Special zones
ORGANIC WINES ROSE WINES THE BREWERS SAKE PAVILION
Organic wine has long been a hot spot
in the international wine industry, and it
is gaining more and more attention in
China as well. Organic wine especially
emphasizes the organic nature of
materials and winemaking process,
which is more in line with the Chinese
market's pursuit of natural and healthy
wine.
With more than 20% export increase to
China, Sake has become an important
trend in the market, not only because of
its high quality, but also due to Chinese
consumers' favour to spirits made by
rice. The sake area will help you develop
new sales channels, improve the
recognition of your products.
Combining the richness of red wine and
the freshness of white wine, rose wine is
being loved by young consumers and
female consumers. In the past 5 years, it
has grown rapidly in the Chinese market
with a CAGR of 7.8%. Interwine will
organize a special rose wine area to help
exhibitors open up this emerging market.
With the increasing income of Chinese
people, the trend of consumption
upgrade is getting closer. Consumers are
paying more attention to the taste and
quality of beer. Craft beer and imported
beer have entered their choosing range
and ushered in an unprecedented
market opportunity.

16. Cooperated with Interwine
A
U
S
T
R
I
A
ENOTECA
REGIONALE
EMILIA
ROMAGNA

17. INTERPRETERS
Interpreter service is available,
please notify us the language
and quantity of the
interpreters you need.
ICE SERVICE
Ice will be delivered to your
booth from time to time during
the days of the show.
GLASS CLEANING
Runner will pass in your stand
to change the dirty glasses
with cleaned ones every hour.
COMMUNICATE
Interwine will start the
communication campaign for
your brand in China since your
participation confirmation.
ACCOMODATION
The organizer has blocked and
negotiated special room rate
for you.
CLAIM YOUR BADGE
The organiser facilitates badge
claiming online in the website
after registration .
Before & during services
FAIR LOGISTIC
The organiser cooperates with
different logistic companies in
order to facilitate the process of
sample arrivals.
VIP LOUNGE
Make your meetings with your
VIP clients in a dedicated
lounge area for the exhibitors.

18. Social media
WEBSITE WEIBO
FACEBOOK
WECHAT ACCOUNT INSTAGRAM
LINKEDIN

19. BOOTH OPTIONS
Interwine Shenzhen offers a large
and diverse choices of booth and
pavilions
Pre - builded booths from
interwine offered in
different levels and sizes.
BOOTHS
Join the national pavilions
or pre-builded pavilions
with a special theme.
PAVILIONS
Pre-designed special zones
dedicated to a particular
wine or concept.
SPECIAL ZONES

20. STAND OPTIONS
The following proposal will offer pre-builded both in standard
option, premium, primitivo style & pinot noir style. You will also find
the proposal for participation in the special zones created
exclusively by interwine.
Purchase your stand

21. Raw space
X meters
Y
m
e
t
e
r
s
Customizable raw space
480$/sqm
Personalise your booth with raw space .
๏ Design and engineering service
๏ Ice service
๏ Glass cleaning service
๏ Online promotion before the exhibition.
Early birds: 20% off

22. Standard Booth start from 9 sqm
3,880$
๏ Company fascia board 3 meter linear
๏ Longarm interior halogen spotlight (2 units)
๏ Wine display glass cabinet lluminated 0,5mx0,5m,2,5mL
๏ System Tall Showcase with 3 layers Glass Shelves
๏ Round table glass composition (1 unit)
Deluxe Booth start from 9 sqm
5,880$
๏ Company fascia board 3 meter linear
๏ Longarm interior halogen spotlight (2 units)
๏ Wine display glass cabinet lluminated 0,5mx0,5m,2,5mL
๏ System Tall Showcase with 3 layers Glass Shelves
๏ Round table glass composition (1 unit)
Stand options
Ask your discount Ask your discount

23. Stand options
Primitivo Booth start from 36sqm
20,310$
๏ The generous aluminum profile frame in the rendering
๏ Carpet: Smoke gray flame retardant carpet
๏ One aluminum reception desk
๏ Aluminum cabinet in the rendering
๏ Negotiation 2 glass round tables + 8 black folding chairs
Pinot Noir Booth start from 36sqm
19,930$
๏ The generous aluminum profile frame in the rendering
๏ Carpet: Smoke gray flame retardant carpet
๏ One aluminum reception desk
๏ Display cabinet in the effect picture
๏ Negotiation 2 glass round tables + 8 black folding chairs
Ask your discount Ask your discount

24. Special Zone
BEER PAVILION WHISKEY HOME 90+ ZONE SPIRITS BAR
4,880$/9 sqm (vat incl)
The generous aluminum profile frame in the
rendering
๏ Carpet: Beige flame retardant carpet
๏ One reception desk
๏ Company backdrop and
๏ Negotiation 1 glass round tables + 4 folding
chairs
The wooden modern construction give an
important exposure to your product.
๏ Carpet: Beige retardant carpet
๏ One table 90 cm x 180 cm+ 2 chairs
๏ Ice & glass service
๏ Company display backdrop
The generous aluminum profile frame in the
rendering
๏ Carpet: Dark grey retardant carpet
๏ One table 90 cm x 180 cm+ 2 chairs
๏ Ice & glass service
๏ Company display backdrop
The wooden modern construction give an
important exposure to your product.
๏ Backdrop showcase with 3 layers
๏ Bar module
๏Aluminum cabinet in the rendering
๏2 bar log chairs
๏ Negotiation 1 round tables + 2 black chairs
2,600$/4 sqm (vat incl) 2,600$/4 sqm (vat incl) 4,880$/9 sqm (vat incl)
Early birds: 20% off Early birds: 20% off
Early birds: 20% off Early birds: 20% off

25. ORGANIX ABBBC SAKE PAVILION NATIONAL PAVILION
The generous aluminum profile frame in the
rendering
๏ Carpet: Smoke green flame retardant carpet
๏ One wooden reception desk
๏ Storage room
๏ Negotiation 1 round tables + 2 white chairs for
each single booth
The generous aluminum profile frame in the
rendering
๏ Carpet: Smoke gray flame retardant carpet
๏ One wooden reception desk
๏ Wooden cabinet + company backdrop
๏ Negotiation 1 glass round tables + 3 bar chairs
for each single booth
The generous aluminum profile frame in the
rendering
๏ Carpet: Smoke gray flame retardant carpet
๏ One aluminum reception desk
๏ Aluminum cabinet in the rendering
๏ Negotiation 1 glass round tables + 3 folding
chairs
The generous aluminum profile frame in the
rendering
๏ Carpet: Smoke gray flame retardant carpet
๏ One wooden reception desk
๏ Wooden cabinet + company backdrop
๏ Negotiation 1 glass round tables +3 white chairs
for each single booth
2600$/9sqm 4,880$/9sqm 4,880$/9sqm 4,880$/9sqm
Special Zone
Early birds: 20% off Early birds: 20% off Early birds: 20% off Early birds: 20% off

26. Popular Packages
9 sqm
1 desk 90cmH*180cmL
2 chairs,Background plate,trash bin
10 glasses,
Glass washing service
1 ice bucket,1 spitter,water
Small -medium wineries are invited to participate
with a small budget in order to explore the market
through 90+ awarded wine zone & Whiskey home.
1 reception desk
4 chairs, Background plate, trash bin
12 glasses,
Glass washing service
1 ice bucket,1 spitter,water
We offer a special discount with include 2 roadshows for
free for the purchase of one deluxe booth full price. Wooden
modern construction included.
You can chose two
consecutive edition in one year.
Get 20% of during all year
1 booth main exhibition Shenzhen
1 booth main exhibition Guangzhou
All deluxe booth service included
Online promotion
4 sqm 9sqm x 2
Deluxe
$5,880
Deluxe booth
Available till one month before the show
Double exposure
$6,200
Standard booth
Available during all year
Original price $7,760
Original price $7,880
Base plan
$2,080
Display desk
Available till one month before the show
Original price $2600

27. Enriqueta
both Spanish &
English
Vivian
Italy, Germany,
Portugal, Moldova,
Georgia, Argentina,
South Africa
Silvester
Europe
South America
Africa
Sharon
Chile, France,
Spain, Ocenia
Susie
Key client manager
Countries responsible
+86 181 4571 6476
international_sales10@interwine.org
+86 181 4871 0416
vivian@interwine.org
+86 181 2740 3316
consultant@interwine.org
+86 181 4871 4456
interwine03@interwine.org
+86 181 2740 3316
consultant@interwine.org

28. October 28 -30 - 2021
June 3-5 - 2021
Interwine Guangzhou
May 27-28 - 2021
Interwine Beijing
Interwine Shenzhen
November 26-28 -2021
GLOFEX global food expo
October 25-27 -2021
Interwine grand challenge

29. THANK YOU