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GAME INDUSTRY 2013
WHAT GAME
DEVELOPERS NEED TO
KNOW ABOUT THEIR
AUDIENCE?
WHO PLAYS GAMES?
58%
of Americans play
video games
51%
of U.S. households
own a dedicated
game console
FORGET TEENAGER
STEREOTYPE!
The average age of game players is:
30
under 18 years 18-35 years
36+ years
TODAY'S GAMER PROFILE
Gender of Game Players
male female
• Has one child;
• Drives a
Ford, Vauxhall or
BMW;
• Owns two dif...
WHO BUYS COMPUTER AND
VIDEO GAMES?
35
the average age of
the most frequent
game purchaser
43%
believe that computer and vi...
58% Of Parents Play With Their
Children
35% of Parents Play With
Their Children At Least
Weekly
Top 3 Reasons Parents
Play...
THE TOP REASONS WHY
GAMERS BUY A GAME
quality of game graphics
a sequel to a favorite game
an interesting storyline
word o...
Best-Selling VIDEO GAME Super
Genres by Units Sold, 2012
Action
22%
Shooter
21%
Sport Games
15%
Family Entertainment
9%
Ad...
Best-Selling COMPUTER GAME
Super Genres by Units Sold, 2012
Role-Playing, 28%
Casual, 26.70%
Strategy, 24.90%
Adventure, 7...
TOP 3 SELLING GAMES OF 2012
VIDEO GAMES COMPUTER GAMES
Total Consumer Spend on Games
Industry 2012
DOLLARS IN BILLIONS
TOTAL
$20.77
BILLION
Recent Digital and Physical
Sales
2009 2010 2011 2012
80% 72% 69%
60%
20% 28% 31%
40%
Total Physical Format Total Digital ...
Intersog (www.intersog.com) is IT Staffing solutions provider offering
dedicated teams and managed IT services
Intersog is...
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Game Industry 2013: What Game Developers Need To Know About Their Audience

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Game Industry 2013: What Game Developers Need To Know About Their Audience

  1. 1. GAME INDUSTRY 2013 WHAT GAME DEVELOPERS NEED TO KNOW ABOUT THEIR AUDIENCE?
  2. 2. WHO PLAYS GAMES? 58% of Americans play video games 51% of U.S. households own a dedicated game console
  3. 3. FORGET TEENAGER STEREOTYPE! The average age of game players is: 30 under 18 years 18-35 years 36+ years
  4. 4. TODAY'S GAMER PROFILE Gender of Game Players male female • Has one child; • Drives a Ford, Vauxhall or BMW; • Owns two different consoles; • Owns 18 games
  5. 5. WHO BUYS COMPUTER AND VIDEO GAMES? 35 the average age of the most frequent game purchaser 43% believe that computer and video games give them the most value for their money, compared with DVDs, music or going out to the movies
  6. 6. 58% Of Parents Play With Their Children 35% of Parents Play With Their Children At Least Weekly Top 3 Reasons Parents Play With Their Kids • It’s fun for the entire family: 85% • Because they’re asked to: 82% • It’s a good opportunity to socialize with their child: 78% 52% Of Parents Say Video Games Are A Positive Part Of Their Child’s Life
  7. 7. THE TOP REASONS WHY GAMERS BUY A GAME quality of game graphics a sequel to a favorite game an interesting storyline word of mouth
  8. 8. Best-Selling VIDEO GAME Super Genres by Units Sold, 2012 Action 22% Shooter 21% Sport Games 15% Family Entertainment 9% Adventure 8% Role-Playing 7% Racing 6% Fighting 4% Casual 3% Strategy 2% Other Games 3%
  9. 9. Best-Selling COMPUTER GAME Super Genres by Units Sold, 2012 Role-Playing, 28% Casual, 26.70% Strategy, 24.90% Adventure, 7.10% Shooter, 6.20% Other Games, 5.00% Action, 2.10%
  10. 10. TOP 3 SELLING GAMES OF 2012 VIDEO GAMES COMPUTER GAMES
  11. 11. Total Consumer Spend on Games Industry 2012 DOLLARS IN BILLIONS TOTAL $20.77 BILLION
  12. 12. Recent Digital and Physical Sales 2009 2010 2011 2012 80% 72% 69% 60% 20% 28% 31% 40% Total Physical Format Total Digital Format Sources: The NPD Group/Retail Tracking Service, Games Market Dynamics: U.S., Entertainment Software Association, Pixwoo
  13. 13. Intersog (www.intersog.com) is IT Staffing solutions provider offering dedicated teams and managed IT services Intersog is a global provider of custom software, mobile apps and games development as well as graphic design and apps marketing solutions in the e-commerce, automotive, manufacturing, education, entertainment, gaming and other industries. We utilize both a traditional project-based approach (T&M) and a dedicated Agile software development team model. Founded in 2005, Intersog is headquartered in Chicago, IL, has a sales office in Vancouver, Canada, and runs 3 development centers in Ukraine. We were named "Best iPhone Development Company 2011" by the Best Web Agency and Top 10 iPhone App DevCo's. Other awards include: #1 “Putting the Social in Social Media Games” award for "Raise the Village", “Best App Ever Award” 2011 and 2012 in Adult Education category for its "World Academy Online", an MBA learning Android app. ABOUT INTERSOG

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