Why all the excitement about Watson Analytics? Because it lets virtually anyone – not just skilled business analysts or data scientists – use cloud-based analytics: • Integrated natural language processing (ask a question in plain English) that makes analytics easy to use • Data visualizations that lead quickly to deep insights • Predictive analytics anyone can use (no modeling needed!) to decide on next best actions

1. Break through
data barriers
With IBM® Watson™ Analytics, you can
acquire data, cleanse it, discover insights,
predict outcomes, visualize results and take
the appropriate action—all this without asking
a data expert for help.

2. Get better data
Watson Analytics can easily handle large
volumes of data that is rapidly accessible to
you. Having more advanced services also
means highlighting potential data issues that
could compromise results.
Data preparation, refinement, management and
analysis are automated and available from the
cloud so you can trust your data—and the results.

3. Get better data
Access your data without IT.
-Get the data you need anytime.
Easily search for your data.
-Find and improve data sets
with the touch of a button.
Don’t spend precious time cleaning
up and preparing your data.
-Preparation, refinement, and
analysis are automated.

4. Understand your business
Watson Analytics jumpstarts your analysis—
helping to answer your questions, even if
you’re not sure what you’re looking for.
Automated intelligence enables you to draw
conclusions based on what’s happened
and why—all in familiar terms.

5. Understand your business
Get easy-to-read analytics.
-Results are presented in terms
familiar to your business.
Focus on what’s important to your business.
-Automatic analysis takes the guesswork out
of deciphering your data.
Find the answers you’re looking for.
-Refine your search to get more
specific results.

6. Tell a story
Watson Analytics lets you display trends and
patterns as easy-to-understand illustrations and
recommends the most effective visualizations
for your data.
Visualizations that best show what’s important can
create clear and compelling infographics to prove
your point confidently.

7. Tell a story
Show what’s important.
-Trends and patterns are displayed
in illustrations called visualizations.
Present clear and compelling data.
-Choose your own visualization style.
Create your own infographics.
-Business users can prepare data
for visualization more easily.

8. Think ahead
Watson Analytics makes it possible to draw
conclusions, pursue ideas, and communicate
compelling recommendations without help
from IT or data scientists.
Statistical analysis, correlations and predictions
can help you gain an even deeper understanding
of your business.

9. Think ahead
See relevant, useful information.
-Guided discovery enables you to
find patterns and derive insights.
Anticipate opportunities.
-Get recommendations based
on predictive analytics.
Take action.
-Move your business
forward with confidence.

10. Go beyond spreadsheets
Watson Analytics provides a full range of self-service
analytics, designed to make advanced and predictive
analytics easy to acquire and use by anyone—from
sales reps on the road to company CEOs.
Analytics and predictive data are crucial to
a number of roles within your business:
-Marketing
-Sales
-IT
-Operations
-Human Resources
-Finance

11. Make analytics
easier with IBM®
Watson™ Analytics.
Learn more and sign up at watsonanalytics.com
#WatsonAnalytics
YTM03011-USEN-00