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DECEMBER 2018
www.insightssuccess.com
The10Most
Popular GPS Tracking
Companies 2018
G
PS technology has totally changed the field
of mobility and transforming human life a
lot through their accurate positioning
capabilities. Some of the GPS applications include;
maps to guide traveler worldwide, live track the
ferries from remote locations, smartphones, smart
cities & smart homes, autonomous vehicles, drones,
doorstep delivery services, smart taxies and cabs, IoT
and AI devices, military solutions and many more.
The inception story of GPS is too interesting when
two US physicists were tracing the position of first
Russian satellite by its radio transmissions. They
realized that due to the Doppler Effect it is possible to
pinpoint the position of the satellite along its orbit.
While measuring the reverse effect they came to know
that it is also possible to pinpoint the user’s location
with reference of the satellite. This was given birth to
the USA’s first satellite-based navigation system
TRANSIT that uses five satellites, but it had less
navigational accuracy. After doing many
modifications, revisions, corrective measures and
placing at least 24 satellites in an orbit, present Global
Positioning System (GPS) have formed. Currently, the
US has launched one more GPS satellite using next-
generation operational control system called GPS
OCX.
Most of the machines and gadgets today are connected
with each other via the internet and GPS is helping to
provide their current location, so that authorized
person can control or observe them. This way of
EDITOR’S DESK
GPS Tracking Solutions:
Simplifying and
Safeguarding
the Human Life
connecting machines to machines or machines to humans or humans to humans in a real-time is termed as IoT.
Without GPS or any other positioning systems, especially for moving things IoT will not be effective.
GPS tracking has now become more popular as it provides the exact position of the respective person, vehicle,
missile, pets or wild animals, online orders, and many more. GPS tracking becomes more important when it
comes to critical factors such as safety, time management, customer satisfaction and more. So GPS Tracking
solution industry is gaining too much popularity and becoming more valuable for highly sophisticated human
future. These factors have made us go for the issue, The 10 Most Popular GPS Tracking Companies 2018. With
this issue, we want to introduce you with current highly advanced GPS Tracking solutions and their provider
companies who are totally transforming GPS tracking space.
After doing in-depth research, we have enlisted companies who responsibly transforming human life with the
incorporation of GPS technology. Apex Protect GPS: The ‘all-in-one’ Solution for Dealer Inventory
Management, Asset Protection and Retention Marketing, V Zone International: The Trace of Your Fleets and
the Trail of Your Assets, Weenect: Safeguarding Families with Easy GPS Solutions, and WTS Positioning
Solutions: Providing Advanced GPS Tracking Solutions for Enterprise and Individual.
Also, Insights Success has interviewed Aliaksei Shchurko is the CEO of Gurtam taking the company to the
next level of success with his extraordinary ideas, strategies, and management skills. In the interview with
Insights Success, Aliaksei has delivered insights about GPS tracking industry and his company’s contributions
for making fleet management more advance and effective.
While going through our magazine, you must not miss out the articles such as; 5 Interesting Categories of ‘GPS
Trackers’to Trace Location, Eco-Mobile Apps for the Cleaner Environment, How GPS is Enhancing Fleet
Management? and Wireless Mobile Technolgy: Scope for Tremendous Opportunities from the Editor’s Pick. Is
Globalization Killing or Helping Start-ups?, Is the Automation Really Helping Humans?, and The Shift that
broke the pendulum from the view of some of the Successful Leaders.
Hope this edition of ours will create a mark on your mind.
Happy Reading!
Suhel Mashayak
CONTENTS aRTICLES
Gurtam: For Together
Interview
Is Globalisation Killing
or Helping Start-ups?
Maestro's Viewpoint
The Shift that
broke the pendulum
Virtuoso's Vision
Is the Automation Really
Helping Humans?
Robotech
5 Interesting Categories
of 'GPS Trackers' to
Trace Location
Tech Concern
1016
24
36
42
Wireless Mobile Technology:
Scope for Tremendous
Opportunities
Beginning
22
How GPS is Enhancing
Fleet Management?
Editor’s Perspective
30
Eco-Mobile Apps
for the Cleaner
Environment
Towards Green
40
The 'all-in-one’ Solution for
Dealer Inventory Management,
Asset Protection and
Retention Marketing
Apex Protect GPS
The Trace of Your
Fleets and the Trail
of Your Assets
V Zone International
Providing Advanced GPS
Tracking Solutions for
Enterprise and Individual
WTS Positioning Solutions
Safeguarding Families
with Easy GPS Solutions
Weenect
14
20
28
34
sales@insightssuccess.com
December, 2018
Circulation Manager Tanaji
Research Analyst Eric Smith
Editor-in-Chief Pooja M. Bansal
Anish MillerSenior Editor
Executive Editor Stella Andrew
Kevin ThomasBusiness Development Executive
Managing Editor Suhel Mashayak
Peter CollinsBusiness Development Manager
Upama, Nilam, RyanContributing Editors
Art & Design Head Amol Kamble
Art & Design Assistant Shweta Shinde
Visualiser David King
Paul BelinCo-designer
Art & Picture Editor Sapana, Deepanjali
Marketing Manager Marry D’Souza
Technical Consultants Amar, David, Robert
Technical Head Jacob Smile
Assistant Technical Head Swapnil Patil
SME-SMO Executives Rahul, Gemson, Swati
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Prashant Chevale
Corporate Ofces
Copyright © 2018 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission
from Insights Success. Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
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Insights Success Media Tech LLC
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Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
RNI No.: MAHENG/2018/75953
Sales Executives Jennifer, Joseph, Kevin
5 INTERESTING CATEGORIES OF
‘GPS TRACKERS’TO TRACE LOCATION
G
lobal Positioning System (GPS) which was
originally envisioned as a military project to assist
guiding missiles to target the key objects more
precisely and accurately has now been utilize by citizens
(directly or indirectly), and businesses all across. It has
become a vital thing which is needed to carry out day-to-
day operations in many verticals. Today, this technology is
benefitting many individuals and businesses to navigate and
track their objects in a hassle free and timely manner that
too with a single click of their electronic gadget. GPS has
already spread its deep footprint in automobile navigation
systems, mobile phones, and timekeeping systems and is
ready to make a far deeper impression in some other sectors
in coming times.
However, many people do not exactly know the different
types of GPS trackers available in the market, their usage
and working pattern. Here we have clear those confusions
and come up with interesting details concerning various
types of GPS trackers.
Personal Tracker
Gone are those days when people used to stick posters of
their lost pet in their nearby colony. People now-a-days are
using personalized tracker to monitor their pets. GPS-
equipped collars have replaced ID collars which have been
in use for a very long time. What’s interesting about these
GPS-equipped collars is that it can be remotely monitored
with the assistance of a personalised device. Moreover, such
tracker is also gets use to track human beings with the help
of pocket chip or bracelet. Such device provides a huge
peace of mind since anyone can find their pets and even the
close ones without taking the help of anyone and that too in
a very quick time.
Asset Tracker
Many people got confused between a personal tracker and
an asset tracker. Although, there is a very thin line that
differentiates these two, but both are completely different as
per their use. An asset tracker is use to track any
non-vehicular item with the assistance of a small radio chip
to a large satellite tags. Largely, supermarkets use such
trackers to find their stolen or lost item.
For example, previously, supermarkets use cart blocking
barriers to prevent it from getting stolen or lost but/since
that process was time consuming which also demands extra
manpower to manage those numerous shopping carts,
supermarkets have now switched to using asset trackers.
Interestingly, by using such tracker in their carts,
supermarkets have witnessed a significant drop in the share
of their lost or stolen carts. And even of that get stolen, the
rate of recovery is quite high. This is what the real benefit
of using an asset tracker.
Moreover, such trackers also provide some extra benefits to
a business rather than just tracking or recovering a
misplaced or stolen shopping cart. These trackers also have
the ability to identify the items placed inside the customer’s
grocery cart. By analysing such data, a business owner can
find interesting details like customers buying pattern,
buying frequency among more. And can then effectively
plan a customised marketing plan focusing on an individual
customer’s shopping habits to boost more sales in the
future.
Cell-based GPS Vehicle Tracker
There was a time when delivery companies used to call
their drivers to know the exact position of their vehicles and
DECEMBER 2018|10
keep themselves updated on regular intervals. Especially
those delivery companies who transport precious as well as
vital objects like gold, metals, cash, and other items. Such
companies were under uncertainty and tension regarding
the safe delivery of their goods till the time its reaches
safely to the destination. But with the introduction of Cell-
based GPS vehicle tracking, that worry has reduced to a
minimum level. Such devices capture data from the device
and then reports that data back to the business operator with
the help of cell phones towers. What’s interesting about this
device is that as compared to a satellite tracking, cell-based
vehicle tracking costs less and reports faster to the business
operator. This is one of the reasons behind its huge
popularity in the vehicle-tracking segment.
Satellite-based GPS Vehicle Tracker
What if your vehicle moving through a remote area which
does not have cell towers for long distances, gets lost?
Would you be worry? Definitely yes! Then what is the
solution. The answer is Satellite-based GPS vehicle tracker.
Since, the Satellite-based GPS can be able to track a vehicle
no matter from where it is moving (remote village, dense
forest, hilly regions etc.), it can sends regular updates to the
owner even from the location where cell phones do not
work or the area which does not have cell tower present in
nearby areas.
Cellular-based Tracker
Don’t get confused between Cellular-based Tracker and
Cell-based GPS Vehicle Tracker. Both are different in their
application of usage. Let us clarify with an example. What
if you are into a logistic business, have plenty of
warehouses but no vehicle. In such cases many times it
happens that the third party who handles the transportation
operations does not get convince to install a GPS device
into their vehicle. In such scenario Cellular-based Tracker
gets use, since it only require to install the business app into
the driver’s cell-phone and no other devices in the vehicle.
As the vehicle moves, it sends the location information to
the owner without installing an in-vehicle tracking device
which is required in Cell-based GPS Vehicle Tracker. This
is how a Cellular-based tracker can assist in your business
operations.
TECH CONCERN
11DECEMBER 2018|
The 'all-in-one’ Solution for Dealer Inventory Management,
Asset Protection and Retention Marketing
David Pollock
CEO
pex Protect GPS is a
Acomprehensive Dealer Vehicle
Protection and Inventory
Management System designed
exclusively for new car franchise
dealerships. The hardware and
software enables dealers to protect
assets, manage inventory, prevent loss
due to stolen vehicles, mitigate risk,
increase sales efficiency and increase
customer satisfaction. Dealers receive
all these benefits plus the ability to
build a strong, new profit center and
greatly increase customer retention.
While most companies in this space
view the end consumer as their
customer, Apex Protect views the
dealer as the customer, giving the
dealer the tools and options necessary
to succeed. Apex Protect personnel
have been preloading GPS programs
into new car dealerships longer than
anyone in the industry. As the pioneers
of the pre-load model, Apex Protect
personnel have unmatched experience
and knowledge to customize a program
that will be successful for every dealer.
Because of their unique approach,
Apex Protect enjoys the highest sales
penetration rates as well as the lowest
dealer turnover in the industry. Apex
Protect has replaced many failed GPS
DECEMBER 2018|14
10Most
Popular
GPSTracking
Companies 2018
the
programs across the nation with their
product and processes, which are then
successful and make dealers more
money than ever imagined with their
previous GPS providers. With proven
processes that have been successful for
many years, Apex Protect is a partner
with the dealer not just a part provider.
Apex Protect provides a turn-key
program for every dealer, training
every person in every department, from
the front to the back of the store to
create a coordinated process which
drives increased revenue in every
department.
Protecting a dealer’s entire inventory
while giving them the opportunity to
sell the same protection to the
consumer is what makes Apex Protect
a win-win for dealers across the
country. Apex Protect provides dealers
more options to sell through to the
consumer; resulting in sell-through
penetrations more than double the
industry average. After the sale, the
consumer is able to take advantage of
all the benefits and protections that
Apex Protect provides. Monitoring
location, speed and boundary alerts,
low battery alerts and maintenance
reminders are just a few of the benefits
customers enjoy. The dealer wins again
after the sale by obtaining maintenance
information for previous customers and
being able to proactively market to
those customers with a solid retention
building tool.
Moving with the trends in technology,
Apex Protect is equipped with the best,
most forward thinking and experienced
technical team in the GPS business.
With the move to 4G devices and the
corresponding bandwidths Apex
Protect is working quickly to add even
more key features that will help in the
enhancement of the connected car
functionality and keep the company at
the forefront of the industry.
These successes have led Apex Protect
to being vetted by some of the world’s
largest dealer providers and white-
labeling products for some of the
largest, national F&I providers.
Versatility and Professionalism; Facets
of an Effective Management Team
David Pollock, CEO of Apex Protect
GPS is a proven leader. Since 1990s,
David has been training and
establishing proven best practices to
elevate F&I performance. A 22+ year
automotive industry veteran and auto
executive, his career ranges in working
in retail automotive sales, F&I
Management and Sales Management.
His experience also includes over 10
years managing a large F&I general
agency and establishing and running a
successful warranty administration
company.
Thomas J. Embree, Vice President of
Sales - TJ became the pioneer of
GPS, in the franchised dealer space, by
preloading the very first new car
franchise store with GPS and giving
the dealer the functionality of the
device, while the vehicles were still in
inventory. This type of forward
thinking has made him one of the
masterminds behind the development
of Apex Protect’s proven franchise
model. His dealer-centric focus has
created a uniquely viable model that
quickly changed the sales model for
virtually every GPS company in the
industry. It is his sales model that other
companies are still attempting to
duplicate today. This model works so
well that the first dealer that he
preloaded almost a decade ago,
continues to purchase products and
service from him today.
Lee Burns, Vice President of
Operations - Lee is the driving force
behind Apex Protect’s proven franchise
model. He has produced processes that
are virtually unrivaled in the industry.
His programs have created a
coordinated, seamless flow through the
dealerships, which have helped dealers
automate their inventory management,
optimize dealer staff production and
efficiency, provide added value and
increased profitability. There is simply
no other person in the industry better
than Lee at implementing GPS
preloads for new car franchise dealers,
nor anyone who has overseen more
successful franchised dealer preloads
and ongoing programs.
“We have
perfected the
process of how
our GPS Vehicle
Management
system supports
every department
in the dealership”
15DECEMBER 2018|
leet Management has become
Fmore important today for on-time
delivery in an effective way. It
helps to minimize most of unproductive
time and activities. GPS enabled
solutions give vendors and receivers a
clear idea about the exact position of
their fleet and assure accurate delivery
timings and fleet safety.
Gurtam is a provider of innovative fleet
management and IoT software enhancing
the overall productivity of the logistic
industry. Aliaksei Shchurko is the CEO
of Gurtam taking the company to the
next level of success with his
extraordinary ideas, strategies, and
management skills. In the interview with
Insights Success, Aliaksei has delivered
insights about GPS tracking industry and
his company’s contributions for making
fleet management more advance and
effective.
Please say something about GURTAM.
Gurtam is a global leader in fleet
management and IoT software
development. Headquarters is located in
Minsk (Belarus) and offices are in
Moscow (Russia), Boston (US), Dubai
(UAE), and Buenos Aires (Argentina).
Gurtam provides fleet management
solutions for more than 1000 partners
from 130+ countries. They work directly
with end-users – fleet and business
owners. Among them, we have a lot of
big brands – Coca-Cola, Lukoil, Mobil 1,
DHL, Shell, and many others.
What kind of vehicle tracking and fleet
management (GPS) solutions do you
offer?
Gurtam is a developer of Wialon, a
multifunctional fleet management system
used to track mobile and stationary assets
– currently control more than 1,800,000
units all around the world. To distinguish
ourselves from other companies we
constantly increase the number of
devices compatible with Wialon (now
1,500+), offer 24/7 technical support, and
help to adjust the platform to any kind of
projects or units.
Gurtam offers both a SaaS version and
server-based products, named Wialon
Hosting and Wialon Local, respectively.
We collect and analyze just any data that
a telematics device can provide,
including sensors data and CAN bus
readings. Our own Wialon data center
comprises over 300 servers located in
Belarus, Russia, the Netherlands, and the
US.
Other products are GPS-Trace, a free
hosted B2C service for personal tracking
with over 75,000 users in 159 countries,
and the new-generation WiaTag which is
a mobile tracking application used as an
alternative to tracking hardware.
Wialon also offers niche solutions for
entering different vertical businesses:
Logistics is a service designed to control
all stages of delivery and field services
operations. It offers a web interface for
dispatchers and a mobile application for
drivers.
NimBus for fixed route vehicles control
comprises the core functionality of the
tracking system and specialized tools for
passenger transportation management.
Fleetrun is a web-application for
maintenance planning, control, and
expenditure recording.
Another product is flespi – an innovative
backend platform comprising three
components:
• Telematics hub to connect any types of
tracking devices to fleet management,
IoT, or BI platforms.
• Device management platform to take
more control over your GPS hardware
— send commands to trackers via SMS
or GPRS from a generic GUI, carry
advanced device diagnostics at every
stage, easily visualize GPS data on
dashboards, maps, and third-party
platforms.
• MQTT 5.0 broker – a fast, secure, and
free communications provider for your
IoT infrastructure featuring private
namespace, WSS, ACLs, and rich API.
What is the present scenario of GPS
Tracking Solution industry? How are
you contributing to making it better?
Now, technology is changing on a daily
basis in a way that almost any operation
can be managed remotely. Any device
connected to the internet can be managed
from anywhere. Internet of things was
just a concept a few years ago and is now
becoming a part of our business and life.
DECEMBER 2018|16
We are changing our platform and
improving it rapidly. Not only tailoring it
to the existing clients’ needs but also
thinking forward and providing the most
cutting edge solutions you will
definitely need in future – even if now
they may look too complicated.
The platform brings together
satellite monitoring and video
surveillance in one place for you
to reduce accident rates, increase
fuel economy, and improve
safety on the road. We provide
access to video from the
monitoring interface, allow to
view footages in reports and
save on mobile data with
event-based monitoring.
Moreover, we are now
moving from control with
simple MDVRs to
sophisticated ADAS systems
minimizing the role of the
human factor.
The world goes green. We
control driver behavior in all
types of vehicles and even trains
making CO2 emissions
considerably lower.
We implement the platform for safety
and security: guard patrol, anti-theft,
human tracking, prisoner tracking, cargo
security, etc.
Smart agriculture is also following the
IoT mindset with complex solutions
combining transport and field monitoring
‘‘
‘‘
17DECEMBER 2018|
with harvest control. Gurtam is currently
working on the agricultural application
that would allow companies getting the
precise analytics in a basic interface.
Say something about yourself. What
are the difficulties/challenges that have
you faced from the beginning of your
career till today and what inspired you
to become a GPS Tracking Solution
provider?
16 years ago, my father, my cousin, and I
established a family-owned software
development business. We had a single
customer from the Netherlands and some
spare time to play Counter-Strike.
Playing over the web we got acquainted
with the guys from Specialty Hardware
Dept. of Atlant Motors, a major
Volkswagen dealer in Minsk.
Just like our current partners, they had a
project in the sphere of satellite
monitoring services. Totally ready to
install hardware but having difficulties
with software. So, they offered us to
create a tracking system according to
their technical requirements.
In a month though, it was obvious that
we didn’t fit the budget. But as the
process got on the road, we decided to
finish and try to sell the product. The
development of the proprietary product
inspired us. Slowly, we started selling the
product but knew that we could achieve
more.
Then happened the event that changed
everything. In our small company, I was
a developer and a system administrator at
the same time. During the installation of
a new Linux version, I lost all the source
data. It was a disaster! The disaster that
turned out to be for the better – we
developed the software again. From
scratch.
Now, I know that this failure became one
of the most amazing things in my life: we
created the product without the need to
keep within any limits, we could leave
the past. I rely on this approach ever
since. We can put the development
process on hold in order to create
something new. In my experience, every
innovative solution demands a brand-
new effort. At the same time, our partner
from the Netherlands offered me the
position of the CEO in the company he
wanted to start in Minsk. My paycheck
would be $3,000 which was a lot of
money 16 years ago (I had $800 per
month then). So, I had to decide what to
choose: career opportunities and higher
income or suspense and adventure.
We preferred the latter option and
founded Gurtam. In the beginning, it was
hard because of the lower income. Over
time, we got first clients, hired the
marketing and sales specialists, started
visiting industry events, and eventually
established the first office abroad.
What are the exclusive solutions and
offerings that make your company
stand tall among others?
16 years ago, we could generate revenue
due to a number of factors. Firstly, we
were offering the solution almost ten
times cheaper than those of the
competitors. At that time, you could pay
€200 to monitor one vehicle, while we
set the price at just €20. Secondly,
partners could build a business and make
money together with Gurtam. Each
partner had 80-90% of the profit, not
10%.
And the most important thing, we took a
groundbreaking step and developed the
first web-based solution of that kind. The
competitors were obviously not happy
about it. A few years down the road, each
client needed a web solution. Thanks to
the ever-increasing number of partners,
Gurtam was growing as well. On top of
that, Wialon was designed as a hardware-
agnostic platform – we started supporting
different trackers from various
manufacturers as opposed to when the
equipment was inseparable from the
software.
Now, the Internet of Things is the
technology that caught our attention, and
we are ready to offer flespi, our new
solution. It is an innovative backend
platform connecting telematics hardware
of any type to various BI and telematics
systems. With us, you can count on the
best quality, help in business
development, 24/7 technical assistance,
and the support of a global partner
community. We operate all around the
globe, our partners live in different time
zones and speak different languages. You
won’t find a similar company in our
industry.
What are the benefits your clients are
experiencing?
All our partners are the members of the
international Gurtam community:
• Gurtam partners provide GPS
tracking services in the corresponding
regions.
• Hardware manufacturers provide our
partners with quality equipment that
works with Wialon. We do not just
integrate new devices with Wialon, but
also build relations with HW
manufacturers.
• Software developers create their
products extending Wialon basic
functionality and providing new
opportunities for Wialon system
application.
The largest technology partners
co-exhibit with us at the international
exhibitions, such as GITEX in Dubai or
MWCA in Los Angeles. We used this
concept for the first time at the beginning
of 2018, and it was a huge success. The
idea is to bring together our partners, the
developers of Wialon-based solutions,
and hardware manufacturers so that a
customer can get an out-of-the-box
solution in one place.
Each year in summer, we also host
Gurtam partner conference in Minsk. In
2019, we expect 500+ participants from
all over the world.
Please give advice for the young
entrants in the GPS Tracking Solution
space?
They just have to identify and create
their product, find their end user. Does it
really matter in what world it happens?
The main thing is to discover the right
product.
DECEMBER 2018|18
V Zone International:
The Trace of Your Fleets and the
Trail of Your Assets
Zone International, LLC is a
Vtechnology solution provider
company popularly known as
“Fleet-technology Brainboxes”. V
Zone International is Preeminent in
Fleet Management, GPRS based
Vehicle Tracking & a homogeneous
Solutionist globally since 2010,
Headquartered in Dubai. The company
has the great product list, VZoneTrack
series, which has proven a history of
more than 8 years in the GCC. This
helps clients’ to enhance the efficiency
of their business operations; the
company’s clients are delighted to use
their industry’s best GPS Vehicle
tracking and fleet management system.
Recognized by Dubai police and
Telecom Regulatory Authority of UAE,
V Zone International has a significant
history of official GPS partners with
many reputed organizations in the
GCC.
Like hundreds of other smart and
clever organizations who have decided
to put a stop to the misuse of their
resources and have now chosen to
become a customer of V Zone
International. By using V Zone
International’s reliable and well
reputed GPS Vehicle tracking,
monitoring and controlling systems
help clients utilize time and resources
in the best of all manners without
wasting a penny. V Zone International
has a wide product range starting from
the basic trackers for the rent-a-cars to
the in-vehicle Camera and high-tech
solutions with GPS based live video
feed systems added with high-end
security measures. First time in GCC,
V Zone International developed the
Biometric Driver ID solutions for the
foolproof tracking of the users’ fleet
DECEMBER 2018|20
10Most
Popular
GPSTracking
Companies 2018
the
with fingerprint-based driver
identification inside the vehicle. Also,
the company is a pioneer in the
Emirates ID based solutions in-car
fleet management and tracking
solutions. Automatic Passenger
Counting System for Transit Video
Surveillance System, which contributes
highly to the manpower supply
organizations as well as the schools. V
Zone International’s applications and
devices are programmed to guarantee
savings on Money, Time, Resources,
Manpower, Maintenance and Business
operations.
The Architect behind V Zone
International
Dr. Anwar Mohammed is the
Founder and CEO of V Zone
International Group. He spent his early
career in the 1998’s in the education
sector. Starting as the founder of multi-
purposes English School in Rural
Villages of India, he spent most of his
time on diversification in the education
field. Later he shifted the focus to
Management field and migrated to
UAE. Starting his career with a
biotechnology firm as Finance and
Administrative Manager. Two years
later, he focused on startup business
and interested in GPS Tracking
Services.
Dr. Anwar Mohammed’s vision is to
integrate more friendly smiles into any
theme of work that is to be undertaken
and develop inspirational solutions and
service applications that serve more
than monetary benefits and are in tune
with elevated goals towards humanity.
Dr. Anwar Mohammed was born in
1978 and holds a post graduate degree
in commerce with additional
qualifications in Business
Management. He is a Ph.D. holder in
business management.
Extraordinary Innovative Solutions
°
VZoneTrack provides 360 solutions
for the growing organizations with the
unique demand. It has GPS tracking
solutions, which helps the client to
track the fleet in real time as well as
the history of the fleet movements. The
comprehensive reporting system was
developed by in-house R&D team who
constantly improves the current system
based on the client feedbacks and
develop the innovative features like
Biometric Driver ID solutions,
Emirates ID based solutions, Mobile
DVR based camera solutions etc.
VZoneTrackFB (Fleet Budgeting)
foresee the cost of the individual fleet
activities and related costs. The fleet
manager can budget the cost at the Q1
of the financial year and reconcile at
each upcoming period based on the
real-time data from VZoneTrack.
VZoneTrack4D contribute greatly to
the FMCG industry in the GCC market
with the Plan-Execute-Monitor-
Improve cycle coupled with an
ingenious algorithm; helps to reduce
the operational cost of the
organizations with the route planning,
on-time delivery, and improved supply
chain process. Annual savings are in
millions for their clients and the
product is greatly accepted as a key
parameter in the growth of the
organization.
One of the key issues faced by the
manpower supply and MEP companies
leads to the development of
VZoneTrackT&A. The entire
manpower and resource planning can
be done through this software. The
software ensures that the demands
from the client are met with on-time
arrivals of an employee at the sites and
the Real-time view of the operations
through the Key Performance Index
based dashboard. The employee
attendance at entry and exit is recorded
electronically and any delays and
absentee are notified real time to the
control center.
VZoneTrackFM (Fleet Maintenance)
takes care of the entire fleet workshop
activities and related cost. The fleet
manager has a clear idea about the
maintenance due dates for the services
and other related reminders. This
feature alone contributes to the saving
of about 10-20 % of the parts and
maintenance cost.
Mobile data terminal integrated with
RFID, CANBUS, Fuel sensors,
navigation, ADAS, driver behavior are
some of the add-ons that come with the
current system. Car License Plate
Recognition Camera With HLC and
Smart Electronic Shutter Speed are
utilized in special projects.
Customer Oriented Approach
The unique features designed by the
VZone R&D team is focused on the
client requirements and the related cost
savings in terms of Money, Time,
Resources, Manpower, Maintenance
and Business operations. VZone clients
either can reduce the size of the fleet or
take more business operations from the
existing fleet by improving the
efficiency of the operations.
Future Roadmap of V Zone
International
The in-house R&D team of V Zone
International constantly monitors the
challenges in the industry and conducts
a seamless contact with the clients,
whose feedbacks are the backbone of
the recent developments of the
innovative features. The latest 5G
development calls for a high-speed
MDVR solution. The company is also
upgrading its current products to IoT
platform. Also, Advanced Research on
the Front Line of Artificial Intelligence
over VzoneTrack is in the Labs.
www.vzoneinternational.com
“A Better Service
in a Better
Technological
World.”
21DECEMBER 2018|
Wireless Mobile
Technology
Scope for Tremendous Opportunities
Wireless mobile telephony was mainly invented and implemented only for voice
communication to be used anywhere, anytime, and on the go. With time wireless telephony
has been heavily researched and developed. Each year, each month, and even each day new
innovations and trends are being added in mobile communication technology. That has produced till dates,
the most sophisticated wireless mobile telephony that we are using in the form of a smartphone.
History
Some decades ago, mobile phones were costly, large in shape and heavy in weight used for voice calling
only with limited access within metro cities. Gen X people know these big-1G-analog-mobile phones very
well. These big phones remained the status symbol of rich people only. In 1990’s 2G-digital-mobile
service was introduced that consisted voice as well as data capabilities, this was the major innovative
generation of mobile phones. With this, doors opened for mobile telephony for all with ease and compact
mobiles. These mobile phones were a bit costly and not heavy performers like PCs because of their weak
hardware.
Satellite Mobile Phone
In addition to the cellular network phone, mobile phones can also be connected directly from Earth-
orbiting satellites. These satellite phones can be used in remote areas where wired network is unavailable
or where setting up of a cellular network is difficult. The Inmarsat system is the world’s oldest satellite
phone network. Some other operators like Iridium, Globalstar, and Thuraya also provide satellite phone
services. Use of a satellite phone is very low due to the need of a special expensive device that supports
satellite frequency and high usage cost. In some countries, the use of satellite phones is illegal. Most of
the satellite phones are used in defense and disaster response.
Wireless Broadband
With the rise of 21st century, 3G service was first introduced by NTT DoCoMo in Japan. This technology
becomes a game changer in the field of mobile broadband. Use of high-end-cutting-edge technology for
manufacturing made mobile cheaper in addition to good hardware that can perform an internet browsing
and downloading very well. 3G mobile phones reached the popularity with the Internet Access and Video
Calling. Use of mobile phones instead of PCs made compulsory for OEM’s to build similar strong
hardware and OS as PCs. New hardware and OS were introduced and replaced with new one.
DECEMBER 2018|22
Operating Systems for Mobiles
For a decade, Symbian of Nokia was very popular as a mobile OS. It faced stiff competition afterward with
the introduction of Android and iOS. After Symbian OS; Android, iOS (Apple), and Windows operating
system became popular that converted a mobile phone into a smartphone. Symbian, Android, iOS, and
Windows are the milestones in mobile technologies that provide nearly similar computing capabilities of PC’s
to mobile with the similar hardware configuration. All these OS supports different applications for a different
purpose depending upon the user requirements.
Need for Mobile Applications
Digitization in banking, governing, and in near about all the fields increases use of smartphones instead of
PCs and laptops because of their low cost and compactness. Now people are not only using mobile phones for
communication, but also for gaming, online transactions, social media, job hunting, online shopping,
downloading-watching videos, and more. All these needs cannot be full-filled by Mobile OS and Mobile
Browser only, which demands most sophisticated separate application for different use. Mobile Applications
are becoming more popular as they are time saving and simple in operation. This has given birth to the
Mobile Applications Industry.
Effect of New Technologies
Newly developed 4G technology broadens the use of wireless mobile technology. IoT (Internet of Things)
mainly use the wireless network for their operation. Using the IoT machines can be connected to each other
and can be remotely controlled and operated with the help of wireless internet and software. IoT needs high
internet speed and strong software to control machines like drones, autonomous vehicles, etc. 4G technology
provides 50-1000 Mbps speed which is highly suitable for IoT devices. IoT also needs a special application
depending on need, which may run on iOS or Android or any operating system.
Base for Mobile Applications
Mobile applications are mainly based on the OS and hardware on which mobile phone or device works.
Today there are mainly three popular OS; Android, iOS, and Windows. Based on this, developer develops the
applications for specific use. These applications are available in App Store of that OS. Like Android places
their apps in Play Store, iOS of Apple in App Store, and Windows in Microsoft Store. All these apps are third
party apps developed and maintained by other developers and solution providers. Some of the apps are free
and some are priced small amount with some validity. Another fact is, free apps are also available in
chargeable premium version, maybe with ad-free versions having high-end features.
Scope for Business
Mobile apps business is growing faster after the 3G technology. 3G and 4G technology provide faster internet
access that brings users to the mobile internet platform. Mobile is now used as a replacement for bulky PCs.
All-day-today activities are carried on mobile that demands different applications for different use with
periodic update depending on changing trends, security, and needs. All biggies are making large investments
in the app solution business due to huge demand for different apps. Dependency on apps is growing due to
use of the new technologies like IoT, M2M, Virtual Reality (VR), and more. Again gaming apps are also
gaining more popularity as hardware of mobiles are becoming more advance that can support high-end
gaming.
Numbers of apps are entering into the mobile market, creating lots of space for mobile app developers and
solution providers. New mobile technology innovated, implemented and grew continuously, that again creates
the new requirement of different apps, keeping app industry growing.
BEGINNING
23DECEMBER 2018|
Is Globalisation Or
Killing
Helping
Start-ups?
Mike Rosenbaum
CEO & founder
Spacer.com.au
DECEMBER 2018|24
ften denounced as the
Oharbinger of inequality, the
term ‘globalisation’ has been
making waves since the 1960’s. With
the move away from traditional
enterprises and the rise of
entrepreneurs, questions surrounding
the impacts of globalisation on start-
ups have increased. Is it more of a
hindrance to developing businesses or
a help? To try and settle this matter,
Mike Rosenbaum, the co-founder and
CEO of the Australian start-up, Spacer,
and the Sharing Hub, shares his
insights into the impacts of
globalisation on start-ups.
The Sharing Economy has taken the
business world by storm with its
innovative outlook on what consumers
want today and using underutilized
assets to meet these demands. Whilst
the industry is still relatively new, with
some of the most well-known
businesses just approaching their 10
year anniversary, the Sharing
Economy is drawing a lot of attention.
Most of the businesses in the Sharing
Economy operate in a peer-to-peer or
business-to-consumer business model,
providing the average person with the
opportunity to derive additional
income. Companies are empowering
the general public to use their idle
assets, such as their own vehicles and
properties, to supplement their income.
These businesses have become
increasingly popular in cities with a
high cost of living, for example
Sydney, Paris, Amsterdam,
London,San Francisco and New York,
where residents are struggling to afford
the expected lifestyle.
When examining some of the
correlations between successful
businesses in the Sharing Economy, it
becomes clear that these companies
tap into a universal need. Whether this
be affordable transport,
accommodation or parking. The
benefits for consumers is clear, with
consumers offered a wider variety of
goods and services. Start-ups, in
return, are best placed to address these
global demands and to respond to
different cultures. They are flexible,
adaptive, at the forefront of technology
and are comfortable with the world of
digitalisation and the dependence on
the internet. They can respond far
quicker than traditional multi-nationals
and as such, globalisation appears to
be less of a threat to them. The
eventual entry into international
markets becomes the obvious next step
for businesses, once it has been
successful in its opening country.
Consequently, in considering the
typical trajectory of Sharing Economy
businesses, the reasons for and benefits
of globalisation starts to become clear.
With the prominence of globalisation,
entrepreneurs are now considering
international scale during the
conception stage of their business.
Startups that haven’t adopted to a
global mindset have been left behind
and out-competed by the businesses
that have integrated these ideologies
into their culture. In regard to the
importance of having this global
perspective, Mike shares that “it’s not
exactly a choice, it’s more of a
necessity”. As the world shrinks and
entrepreneurs are increasing in
numbers, there is more competition to
stand out and produce something new
and different. Having a global
perspective, the respect for cultural
differences and willingness to
communicate and engage with a wider
MikeRosenbaumistheCEOandafounderofSpacer.com.au-ThePlaceforSpace.Heisalso
CEOofParkhound.Mikepreviouslyco-foundedDealsDirect,apioneeringonlineDeptstorein
AustraliaandisanangelinvestoradvisortoanumberofstartupsintheSharingeconomy.
Mikealsoco-foundedTheSharingHub,aimingtoaccelerateSharingEconomystartupsin
Australiacontributetotheecosystem.
AbouttheAuthor
MAESTRO'S VIEWPOINT
25DECEMBER 2018|
audience greatly benefits the business as well as the start-
up and Sharing Economy as a whole.
Despite this, it is important for start-ups, as well as
established organisations, to recognise the differences
between marketplaces. The details of a business offering
are rarely interchangeable between cities, whereby a
successful company in London may not function as
smoothly in Sydney. A slight difference in the country’s
culture or logistics can have a detrimental impact in the
future. Reflecting on the past few years, there have been
many examples of hasty, failed market entry. Perhaps these
examples have fueled the doubts and negativity
surrounding globalisation for start-up’s. Scholars have
argued that this climate is forcing smaller companies either
out of business or to compete on a global level,
highlighting a divide between multinational corporations
and smaller companies. Rosenbaum disagrees, “it’s more
fear of the unknown”, he says when talking about the
limitations and negative thoughts surrounding
globalisation. Small businesses are now more familiar with
operating on a global scale then ever before. The increased
competition leads to more startups using a plethora of skills
and ingenuity to challenge the market. Startups have no
option but to compete or watch as their competition passes
by and beyond.
Rather than fight the tide, the Sharing Economy is turning
globalisation into a benefit for all startups. Businesses are
utilising the tools of digitalisation to connect with
audiences from all over the world and to source new talent.
This movement is reflected in the common flat
organisational structure of startups, a consequence of the
need to accommodate for workers spread across the world.
International teams are then encouraged to learn about the
different cultures and customs in order to communicate
effectively and respectfully within their international
marketplaces. “You’re able to extend your reach into other
markets, which ultimately gives your business a much
bigger advantage.” says Rosenbaum. There has been a rise
in the number of digital platforms supporting startups and
the Sharing Economy. This includes mobile phone
applications that act as aggregators for retailers, placing
startups on the same playing field as some the more
established corporations. Additionally, accelerators, such as
the Sharing Hub, facilitate relationship building between
startups from across the world, whether it be for marketing,
manufacturing or technology purposes.
Returning to the original question, of whether globalisation
is more of a hindrance or a help, the perception of the
changes is critical. It seems it is more about how startups
leverage and respond to globalisation, that defines it as an
opportunity or a threat to success.
DECEMBER 2018|26
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DEVELOPMENT
MOBILE
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Develop powerful, highly usable apps that solve business
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WEB AND MOBILE EXPERTS
Weenect
Safeguarding Families with Easy GPS Solutions
Ferdinand Rousseau
Founder
any families keep tracking
Mdevices, which are used to
monitor the loved ones and
keeps the family members connected
and safe. Such devices assure that
everyone in a family is out of the
harm’s way. With GPS tracking
devices for the kids, pets, and elders,
one will not only be less worried but
will also have more time to relax. One
such company dedicated to keep
families safe is Weenect. Weenect is
the sole business offering a complete
GPS tracking solution for the families.
Its solutions include a product for the
kids, the elderly, and the pets with
specific features for each member of
the family.
The Compassionate Founders
Two childhood friends Adrien Harmel
and Ferdinand Rousseau founded
Weenect, and it was not long before
Bénédicte, joined them. Hence, the
family was at the heart of the start-up.
The idea of inception came naturally to
Adrien and Ferdinand when they were
having dinner with their parents and
talking about youth and how parents
got scared when kids left home and
came back late. They both really
wanted to provide a solution that
would bring security, peace of mind
DECEMBER 2018|28
10Most
Popular
GPSTracking
Companies 2018
the
and freedom to all the families.
After graduating from French business
school, Adrien and Ferdinand, both
wanted to launch their own company
that would help families in their day-
to-day lives. Being compassionate
about the family safety and their love
towards the B2C industry, they decided
to work for the benefit of families
across a range of connected objects.
More than just a GPS Solution
Weenect goes further than just a plain
GPS tracking solution as it matches
specifics needs of the customers. For
example, Weenect is the only company
to offer an intelligent SOS alarm
system (patented) with voice call for
kids and the elderly. This system
allows the loved ones to connect in
voice contact with an unlimited
number of guardian angels at a simple
touch of a button.
The firm also provides the smallest
GPS tracker for cats and dogs that
allow citizens to train their pet with
vibrate and ring features. This allows
the pets to come home when called as
experience has shown that pets respond
very well to the voice of their master.
With Weenect, people do not need to
run after their pets and they will come
back to them, thanks to this innovative
feature.
Taking on the Current Industry
Solutions
According to the company, current
GPS tracking solutions mainly focuses
to display GPS pings on a map;
however, the company always try to be
one step ahead. The firm’s research
teams are currently working on
machine learning and AI to create a
virtual intelligence guardian that will
constantly check whether citizens need
assistance based on unusual situations
like an elderly person who would be
disoriented, a lack of movement in a
supposed active moment, an unusual
shock, an unusual speed etc.
Diversified and Unique Solutions
Weenect is the only company that
provides a global solution for the
family whether it is securing kids,
elderly parents or pets. All this can be
managed from one single app. The
company offers an intelligent SOS
feature with acquittal process. This
feature will allow the person who has
the tracker to reach out to an unlimited
number of guardian angels at a simple
touch of a button.
When the SOS is triggered, then all the
app users connected to the account
receive a notification, the first one to
sees it gets in vocal touch with the
tracker and all other users are notified,
finally at the end of the call, an
acquittal process is launched to make
sure the incident is taken care of.
Furthermore, the application also helps
to recreate a link between people.
The company’s virtual intelligence
keeper will help to prevent many
dangerous situations such as accidents,
disorientation, immobility, shocks etc.
As far as the firm’s clients are
concerned, there are two main benefits
gained by them: security in which
people can find their loved one when
lost. They can manage an incident
easily etc. but the most important
benefit is freedom. Weenect’s ultimate
goal is to allow kids, the elderly and
even pets to gain the maximum
independence possible. For kids, it’s
the ability to explore, for the elderly
it’s the possibility to continue their
active lives like before.
Future Well-being
With the advent of the new
technologies like AI, cloud etc., the
company is keen to adopt them and
wants to stay as a leader in the tracking
solutions. The company states, “the
scope is endless, the new wireless
technologies will increase the battery
life as well as connectivity and
hopefully price barriers will decrease
that will allow the market to expand.
The new connectivity and AI will allow
us to disrupt the telecare market by
offering an all in one solution for the
elderly and people at risk”.
Weenect is developing a disruptive
B2B security solution for lone workers
and people at risk, which have already
been sold to the French police to
protect retailers. The company’s
mission is to bring freedom and peace
of mind to all families, and it hopes
that citizens will continue to expect
that from the company in the
forthcoming future.
“We offer
a complete
range of
connected GPS
trackers for
every member
of your
family”
29DECEMBER 2018|
H
O
WGPSIS ENHANCING
FLEETMANAGEMENT?
DECEMBER 2018|30
Fleet management is an administrative
task which allows organizations to
co-ordinate with vehicles and drivers
in order to maintain a smooth functioning of
the fleet operations that too in compliance
with the government regulations. Recent
advancements in GPS technology have
empowered fleet managers to improve
efficiency, reduce costs and enhance driver’s
safety in a hassle free manner. Here we have
enlisted few of the advantages in detail
which GPS technology has brought for the
betterment of fleet management’s operations.
Improve the Efficiency of Drivers
GPS devices have the ability to enhance the
efficiency of drivers and help save more
money which any company requires to
manage its fleet operations. This device can
assist the fleet managers to know more about
the driving pattern of the driver like: At what
time a driver can drop the delivery? At what
speed a driver can complete all deliveries?
By knowing answers to such vital questions
can empower the business owners to
schedule each driver’s future weeks more
effectively by focusing on individual driver’s
driving pattern. The data which a GPS device
transmit to the central device can further be
utilized to gain some more meaningful
insights utilizing data analytics services like
EDITOR’S PERSPECTIVE
31DECEMBER 2018|
deciding the better route, tracking traffic hit areas, deciding what materials to be sent and how among others. Adoption of
such technology can empower both the drivers and the business to attain efficiency with elevated performance that too in
lesser time.
Keep Vigil like a Spy
Data collected by the GPS device can provide many performance related concerns to the upper management like: At what
time the driver has started his journey? Which different places the driver has visited during his entire journey? Where did he
stop and for how much time? Answers to such vital questions can help the upper management to keep track of their driver’s
work behaviour and assist in maintaining better efficiency in future. Moreover, to manage the health of a vehicle it is
important that a driver move vehicle as par standard road safety guidelines or protocols, which is beneficial for maintaining
the safety of drivers and longevity of vehicle’s parts. Using the benefits of GPS device and specialized software, fleet
managers can get to know about various important things like: sudden accelerator pattern, driving pattern at the turn, speed
breakers, and close residential areas, whether the vehicle gets use for non-work related activities, etc. and thus keep a strong
vigil on their fleet operations like a spy.
Moreover, by analysing driver’s speed, companies can keep track of the amount of gas required and number of times the
vehicle has gone for a repair. Such things ultimately assist in reducing the maintenance cost, make vehicle’s resale value last
long, and also reduce the speeding fines to a great level.
Help Improving Drivers’ Safety
In the past, when GPS was not in place, drivers used to work very much on their own space and schedules. Although, having
freedom to do their work is not a bad thing but unnecessary wasting of time creates inefficiency which ultimately costs the
company. Moreover, drivers’ safety is yet another concern which repeatedly creates tension on manager’s mind, since the
drivers are more distracted than ever. In one recent study published by the Virginia Tech Transportation Institute discovered
that truck drivers are 23 times more prone to fall into an accident than someone who is not at all distracted. GPS tracking can
address such issues.
Telematics, in-fact lets you know whether your driver has worn the seat belt or not and is there any unauthorized passenger in
the vehicle. In such a way, it can help in enhancing the safety of your vital human resource which is needed to carry out your
fleet operations.
Enable Integration for Better Customer Experience
Management, employees and the customers are the most integral part of any business. In-fact the end customers are the most
vital aspect as it is from where all the money flows into the company’s coffers. Therefore, it is necessary to provide much
better and more transparent services to the end user to create a much better customer experience where customers don’t need
to call customer’ care to know about their delivery.
It is thus important to provide real-time updates to your customers as well. Thanks to the recent innovations happening in the
GPS integration technology, now fleet managers can integrate GPS devices using APIs to delight their customers and create a
much better end-user experience. Such integration can show your customers where your service vans are with the help of
map and reduce significant burden on your helpdesk executives. Another integration which revolves around social media is
starting to take shape in fleet management. It lets followers know where their logistics currently is with the help of messages
and provides a real-time update in a hassle free manner to the clients. Currently, fleet managers use accounting systems, CRM
systems, and fleet systems to access more information.
DECEMBER 2018|32
WTS Positioning Solutions
Providing Advanced GPS Tracking Solutions
for Enterprise and Individual
Michel Bracké
CEO
PS tracking systems are
Gprevalent in industries like e-
commerce and transportation
for reducing operational costs and
improve their productivity and
efficiency. With the introduction of
new and advanced technologies, there
is greater possibility of tracking
everything that is valuable or is
instrumental to generate valuable
information. Companies like WTS
Positioning Solutions have pioneered
GPS trackers for personal safety and
security purpose as well.
Personalized Tracking for Anything
Anywhere
WTS is technologically the most
advanced real-time GPS tracking
company and a pioneer in the field,
leading the market with products
backed by latest technologies. WTS
Positioning Solutions is popular for its
Trax Smart GPS, a personal tracking
device for kids and pets that has
established itself as a leading brand in
personal GPS tracking. Over the past
few years, the company has expanded
its scope in line with general
technological developments, to cover
tracking for a different type of asset
classes and established itself as a
positioning solution provider to
enterprises too.
It has developed solutions to cover
DECEMBER 2018|34
10Most
Popular
GPSTracking
Companies 2018
the
various needs such as transportation
and logistics, for lone workers, for
commercial drone fleet management
purposes. Its services have been used
within the healthcare and special need
care sector and even for sports events.
For these enterprises, the company
delivers solutions with software and
hardware customizations tailored to
their specific needs.
The company’s trackers are one of the
most technologically advanced GPS
trackers on the market. Trax G+ is one
of the latest generations of products.
WTS is the first company that has
made 4G commercially available
tracking devices. These devices
support the new technology with 4G
LTE CAT M1 standard, which is the
first of its kind in the world.
Veteran Entrepreneurial Leadership
Michel Bracké is the CEO of the
company, joining the WTS team in
2016. He immediately switched the
focus of business to B2B solutions and
to the introduction of the latest IoT
technologies.
Being a Harvard Business School
Alumni, he is a veteran business
professional and management
executive with a long corporate and
entrepreneurial background in
consumer products. With the
experience of nearly twenty-five years,
his specialties are within the telecom,
consumer electronics industry. He has
handled various functions ranging from
marketing, sales, and distribution to
manufacturing and supply chain
management. Besides IoT and
telecommunication, his passion for
healthy lifestyles also translates into
several projects within the cycling
industry.
Advanced Solutions for Rising
Demands
Enterprises are already starting to
embrace these opportunities. There is a
wave of products and services based on
GPS or other tracking technologies.
The increasing acceptance of GPS,
WTS has built a flexible technology
platform on top of the hardware
technology that allows for
customization. It offers flexible
solutions adapted to specific needs of
customers.
Company work with high-security
surveillance projects and have
developed custom solutions. Its
products are updated to advanced
technology and are used in logistic
companies working with time-based
invoicing at specific locations, sports
equipment manufacturers, and health
care providers.
Customized Solutions for Specific
Demands
WTS has several unique features in its
tracking apps, such as built-in
Augmented Reality. It offers flexible
and customized solutions towards
enterprise customers. It has web-
hosting, data, SW, map tiles, and other
services. A unique set of accessories
are equally available to end users and
soon to be introduced services are
available for customization for the
individuals.
The original idea for Trax was to help
parents keep track of their beloved
small kids, as well as pets. Technology
started to allow for smaller devices and
applications on the market, innovative
solutions to cover individual needs,
and gradually opened up both the
consumer and the enterprise market.
The Approach towards Emerging
Technologies
WTS follows the developments closely
and makes its choices based on the
anticipated penetration of a technology.
Every technology has to be weighed in
terms of penetration, use case and how
it fits with the core product offering.
Hence the 4G LTE CAT M1 is the
choice made by the company for short-
term future technology. The new
technological developments pose
challenges to manufacturers, as the
market is becoming very fragmented
and probably will remain like that for a
while.
Expected Future Plans
The GPS industry is growing at a fast
pace and is forecasted to be worth 95
Billion USD over the next few years.
Therefore the flexibility and
customization are going to be key
strategies for any major player on the
market. Technological advancements
are creating such circumstances for a
near future where everything valuable
will be tracked. There are various
applications being used at an enterprise
or personal level when it comes to
tracking.
WTS is capable to deliver at scale, on
complex specific needs, and will be a
reliable partner for major names in
various industries. The company has
been working enormously for past few
years in building a flexible platform for
quick and easy custom
implementations and it is quite
confident that these efforts will pay off
fully.
“We are
committed to
improving the lives
of people through
reliable,
intuitive and smart
GPS trackers
to track anything,
anywhere in
the world”
35DECEMBER 2018|
DECEMBER 2018|36
As the Founder and CEO
of one of New York's
premier SEO agency,
Seun Ajanwachuku is a
leading New York digital
marketing consultant.
Some of his innovations
include the creation of
conversion marketing
software for Wix Market
Place, and establishing 
cementing his rm as a
leading, reputable and
award winning marketing
company in NYC. Seun's
expertise has created
one of the most dynamic
and youngest SEO
companies in New York
City.
In addition to Seun's
marketing background,
he also holds a BS in
Mechanical Engineering
and an airplane power
plant license. This rare
combination of
background makes Seun
an ideal and
indispensable resource
for engineering and
technical startups.
ABOUT THE AUTHOR
37DECEMBER 2018|
ROBOTECH
History of Automation
Automation goes back many centuries
to the time when the Greeks and Arab
needed a way to keep track of time.
One of the human first practical
inventions that mimics some form of
automation was the invention of a
mechanical calculator by Wilhelm
Schickard. The creation of devices like
calculators allowed people to
accomplish task fast with higher
accuracy. Similarly, some other
inventions were developed across a
wide range of industries to enhance
further the speed and efficiency that
comes with accomplishing daily tasks.
Automation in the Digital Age
Currently, people are living in the era
where everything is moving towards
automation. You can see news related
to automation every day in the
newspaper, on Tv and online.
Sometimes, it makes people say “Wow,
things are moving fast” or “I pray that
the day that a machine will replace me
at work will never come”!
Automation is permeating every corner
of our lives from the apps that exist on
your phone to machine powered self-
driving cars. It was projected that 70
million US jobs would be lost to
automation by 2030. This is a
staggering number, and it plainly
explains why automation is considered
by some to be a curse more than a
blessing.
Overview of the automation and its
types
These days, automation can be
discovered in nearly every industry,
which ranges from transportation to
defense and medical operations.
Manufacturing is one of the most
common areas in which automation is
highly accessed. Since manufacturing
requires many steps and processes, the
creation of the automated machinery
has improved a lot in terms of
efficiency and quality control.
There are different types of automation
available in the ground, and some of
them are mentioned below.
Numerical automation – Machines
programmed to perform repetitive
tasks such as 3D printing and
embroidery machines
Computer-aided manufacturing (CAM)
– This automation accessed computer
software to control machinery.
Example: CAD
Flexible manufacturing systems (FMS)
– It combines robots, numerical control
system and other industrial automation
tools into a single system. Case: metal
cutting and forming
Industrial robot – It can be
programmed and manipulated in two
or more axes. It may also operate in
mobile or fixed applications. Example:
Palletizing
Automation and Productivity
In specific industries, automation has
increased employment opportunity
highly unlike before. For example,
with the introduction of ATM in the
banking industry, it developed more
employment for staff in every branch.
According to a recent report, about
43% of human tellers have been added
in the past thirty years after the
establishment of ATMs.
Most importantly, bear in mind that
over 90% of jobs will not be able to
undergo complete automation. In fact,
automation will help you become
smarter and do things much better than
before.
Automation and Job Security
Automation has indeed increased the
jobs in so many industries.
e-commerce is one of these industries;
which is still in its developing stages.
As the retail sector faces multiple
disruptions over the convenience and
shopping comfort, which e-commerce
industry (automated) offers, job reports
have highly focused on the job losses,
which this industry has faced.
On the other hand, e-commerce sector
is growing at an alarming rate that is
three times faster than the retail
industry. This eventually adds more
40,000 jobs along with high salary
package. When compared to the retail
sector, online e-commerce job renders
more pay. This is 31% more than the
average salary of the person who
works in the retail store.
How Automation is Helping us
Discover Our Origin
At present, many debates are going on
whether automation is detrimental to
the livelihood of the human. Some of
the people remain convinced that
massive adoption of automation will
potentially lead to the demise of many
jobs. As mentioned already, in reality,
people should be resistant and fearful
of automation. Because contrary to this
belief, this incredible technology is not
meant to replace humans; instead, it is
intended to improve and extend human
life. Finally, it is safe to say that
automation is here to stay. On both
ends of the spectrum, automation will
work to amplify job loss and creation
of higher quality and paying jobs.
DECEMBER 2018|38
Eco-Mobile Apps
for the Cleaner
ENVIRONMENT
ffects of Climate Change are becoming worse and
Edisturbing the overall culture of living being.
Increased carbon dioxide emissions tend to the
greenhouse effect and the heat emerged from that, melts the
ice of the poles and the ocean that worsens the weather and
expands the oceans. Uneven weather is a major threat to
agriculture that reduces outcome or destroys all crops in a
single attempt. Polluted air directly affects the human
respiratory system, causing different health disorders.
Polluted water also leads to different diseases of stomach,
eyes, bones, and much more. Pollution not only affects the
humans, but also all living beings. Species dependent on
forests, polar/sea ice, etc. are vanishing. These effects make
human beings to take efforts for changing their living style
for the survival of self and the entire world.
Many fruitful efforts have been done and are going on to
reduce or stop emissions of carbon and other pollutants into
our atmosphere like; use of hydrogen in vehicles, use of
solar/wind/tidal/water energy for power production. All
these efforts are limited to specific authorities, but from an
individual point of view, that needs different solutions.
Growing mobile technology helps a lot through the mobile
apps which guide an individual towards the cleaner
environment that results in great future and health of living
being. There are millions of apps specially developed for an
ecological purpose. This large growing eco-apps market is
making a significant effect on cleaner and greener future of
our planet and its inhabitants.
Ecologically oriented apps are available in a number of
categories that includes air and water, energy,
transportation, education, food, chemicals, and much more
like;
Air  Water Apps
Pollution: Pollution app by aMobileFuture informs about
local pollution sources, and their measured exposures like;
Electromagnetic Pollution, Air Pollution, Water Pollution,
Pollution and
emissions to soil,
Real-time air
quality, Interactive
map, with
visualization of pollution
sources, and more.
State of the Air: The State of the Air app gives the ability to
see what your lungs are collecting anywhere in the
United States. That provides through different tabs
like; Today’s Air Quality, Air Quality Alerts,
Get Informed, Speak Up, Donate.
EPA’s AIRNow: The app will allow users
to get location-specific reports on current
air quality and air quality forecasts for
both ozone and fine particle pollution. Air
quality maps provide visual depictions of
current and forecast air quality
nationwide, and air quality-related health
effects explain what actions people can
take to protect their health at different AQI
levels, such as ‘code orange.’
Bluesky Map: This is a mobile app by the
Institute of Public and Environmental Affairs (IPE)
of China, which allows users to monitor air and water
pollution in the China. It reports real-time emissions from
sources all over the China. High pollution areas are shown
with orange circles. This app encourages citizens to report
the government official regarding high levels of pollution.
Transportation and Energy Apps
Alternative Fueling Station Locator: The Alternative
Fueling Station Locator app helps the user to find fueling
stations that offer electricity, natural gas, biodiesel, E85,
propane, or hydrogen. It shows the stations on a map or list
of stations ordered by distance from current location. It also
DECEMBER 2018|40
provides the contact
info and other
details.
Carbon Emissions
Calculator for Air
Travel: Carbon
Emissions
Calculator allows
passengers to
estimate the emissions
attributed to their air
travel. The user just needs
to select origin-destination
airports, and then specify the class
of travel and number of the passengers. It
will evaluate the carbon footprint on that specified trip.
GasHog: GasHog is a fuel-efficiency app that
evaluates the efficiency of the vehicle by entering
the odometer reading and the amount of fuel
added each time in the tank and compares it to
historical averages. The app also offers tips
for improving fuel efficiency.
Waze: Waze is a community-based traffic
and navigation app. The user can join
drivers in their area who share real-time
traffic  road info to save time, gas money,
and improve daily commuting
for all. This traffic navigation app
helps the user to waste less time and
reduce emissions.
Breeze Wind Farm Monitor: The Breeze
app collects data from users wind
turbines and presents it in an intuitive
interface. It provides detailed data of wind
farms and the status of each wind turbine on
the go. It provides a track record of wind
turbine stops and warnings in the real-time.
Consumer Information Apps
GoodGuide: This app helps consumers to find
safe, healthy, green, and ethical products with
product reviews based on scientific research and ratings.
Products are rated on the scale from zero to 10 for their
impact on health, environment, and social life. The user can
find ratings for food, personal care, and household products,
by scanning the barcode of products and get information
about it.
Light Bulb Finder: It is a mobile app that makes it easy to
switch from conventional light bulbs to energy-saving
equivalents with the right fit, style and light quality. The
app allows users to view bulb images, cost, savings, and its
environmental impact.
Think Dirty: Think Dirty provides the easiest way to learn
about the potentially toxic ingredients in the cosmetics and
personal care products. It allows the user to compare
products on shopping. It needs to scan the product barcode
and it will give the information about dirty ingredients that
helps to shop for cleaner options.
Visualization Apps
NASA’s Images of Change: NASA’s Images of Change
app provide the close-up view of many of changes due to
human activities which are rapidly altering the face of our
planet. For example; it compares Alaska’s Muir Glacier in
1941 to the glacier as it looked in 2004, Shows the
expansion of agriculture in Saudi Arabia as viewed from
satellites. It provides constantly updated, informative,
compelling, and up-to-date visual experience.
These are some of the mobile apps which are benefiting us
and our environment by securing our health and future. The
introduction of new technologies in mobile phones again
easing the working of apps with new improved features.
These are only some initial steps taken towards green and
clean future using mobile apps. No doubt in the future,
numbers of new Eco-Apps will be introduced with
improved features using advanced technology; helping
human beings in securing the future of the Earth.
TOWARDS GREEN
41DECEMBER 2018|
C
orporations are shifting their
marketing services in-house
and re-defining relationships
with their suppliers. This is a strategic
shift brought about by a confluence of
technical, social and political change on
a global scale. At the core of this
movement is the corporation’s need to
control global brand messaging quickly
in an increasingly regulated world. Is
this a temporary shift or is there more
to it, and how far might it go?
TShiftthat
broke
the pendulum
he
About the Author
Murray Oles is the President of
CHALEX Corp. The company is specialized
in Workow Management for Marketing
Communications Projects through the use of
SmartFlo and integrated third party tools.
Murray Oles
President
DECEMBER 2018|42
The rise of mobile computing combined with an explosion
in SaaS software development has led to more intuitive
purpose-built applications with built in learning tools. The
net effect is that corporations can do much more with less.
Hence, the rapidly accelerating move to take internal
control of the corporate global supply chain. More
specifically, control of process, digital assets, resources, and
the brand message. Evidence of the shift can be seen in
global corporations like PG who in recent years
consolidated their packaging prepress supply chain from
hundreds of companies to only three. The ANA
(Association of National Advertisers) committee for
in-house agencies includes members from hundreds of the
Fortune 1000. A Google search reveals many recent articles
detailing the rise of in-house ad agencies.
The drivers of this shift are affordable and effective new
technology and the need for speed to market. The value of a
middleman controlling portions of the marcom workflow
has diminished. This does not mean that everything is being
produced in-house, just internally controlled and managed
by in-house staff who are defining new best practices for
their agile enterprise. Many companies go back and forth
between insourcing and outsourcing, but this time it is
different. Companies are focused on process, and it is not
just marketing, legal and business analytics, recruiting,
employee services and even providing in-house healthcare.
With change comes opportunity. Demand for business
process management tools is growing rapidly. Many new
companies are developing SaaS products to further enable
the agile business. Online workflow modeling and business
process management tools are becoming main stream. File
sharing and digital asset management services are widely
accepted. Integrating these services to meet the
requirements of a project has never been easier now that
RESTful APIs have become widely available. Artificial
intelligence applied to big data analytics will provide the
agile business with insights previously inconceivable. Best
of all, the enterprise can securely access most SaaS services
without making any upfront investments or long term
commitments.
At the core of the agile business is an integrated business
process management platform. This is the tool that enables
distributed process control. In-house is only practical when
the technology enables the staff to do an order of magnitude
more with less. BPM systems capture huge amounts of data
that can be analyzed as a service in real-time. The ability to
analyze any combination of process and behavioral data
yields valuable predictive insights. Standards such as
BPMN notation and the XPDL file format have allowed
developers to simplify the user experience for defining,
managing, and sharing process maps across BPM
platforms. A virtual task can automatically serve up the
tools the user will need. SaaS tools have one thing in
common. They can be called through a RESTful API
without the need for a software developer. The workflow
can be configured to invoke access to tools based on the
nature of the task. For healthcare workflows a digital
radiology file format (DICOM Web) enables secure
cross-platform viewing and collaboration over a patient’s
scanned images and medical history.
Business agile companies adjust to market conditions faster
by adopting a culture of managed change. It is no longer
acceptable to be so disconnected from your projects that
you can’t even access your own brand packaging and
promotion files. The same is true for legal, regulatory and
compliance work. The agile company controls all of these
processes. Their DAM enabled BPM system interacts with
a SaaS reporting service like EZBI that concatenates and
reports on data across distributed systems. Lean
manufacturing and Six Sigma programs are used to
configure these systems to monitor compliance to regulated
processes.
These changes are far more profound than may appear on
the surface. The gig economy is fueling a virtual cottage
industry that circles the globe. Project managers are
increasingly in demand. This is not just an IT thing, every
business runs on projects. The certified project management
professional PMP is a new college certification. Rachel
Burger in a Capterra article explained The 5 Biggest Project
Management Trends Shaping 2018. In brief, “business
agile” is the new way of doing business. A visit to the
Fiverr.com web site will show how one SaaS service is
bringing buyers and sellers of creative services together.
This in-house trend is not just another swing of the
pendulum.
VIRTUOSO'S VISION
43DECEMBER 2018|
The 10 most popular gps tracking companies 2018
The 10 most popular gps tracking companies 2018
The 10 most popular gps tracking companies 2018

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The 10 most popular gps tracking companies 2018

  • 2.
  • 3.
  • 4. G PS technology has totally changed the field of mobility and transforming human life a lot through their accurate positioning capabilities. Some of the GPS applications include; maps to guide traveler worldwide, live track the ferries from remote locations, smartphones, smart cities & smart homes, autonomous vehicles, drones, doorstep delivery services, smart taxies and cabs, IoT and AI devices, military solutions and many more. The inception story of GPS is too interesting when two US physicists were tracing the position of first Russian satellite by its radio transmissions. They realized that due to the Doppler Effect it is possible to pinpoint the position of the satellite along its orbit. While measuring the reverse effect they came to know that it is also possible to pinpoint the user’s location with reference of the satellite. This was given birth to the USA’s first satellite-based navigation system TRANSIT that uses five satellites, but it had less navigational accuracy. After doing many modifications, revisions, corrective measures and placing at least 24 satellites in an orbit, present Global Positioning System (GPS) have formed. Currently, the US has launched one more GPS satellite using next- generation operational control system called GPS OCX. Most of the machines and gadgets today are connected with each other via the internet and GPS is helping to provide their current location, so that authorized person can control or observe them. This way of EDITOR’S DESK GPS Tracking Solutions: Simplifying and Safeguarding the Human Life
  • 5. connecting machines to machines or machines to humans or humans to humans in a real-time is termed as IoT. Without GPS or any other positioning systems, especially for moving things IoT will not be effective. GPS tracking has now become more popular as it provides the exact position of the respective person, vehicle, missile, pets or wild animals, online orders, and many more. GPS tracking becomes more important when it comes to critical factors such as safety, time management, customer satisfaction and more. So GPS Tracking solution industry is gaining too much popularity and becoming more valuable for highly sophisticated human future. These factors have made us go for the issue, The 10 Most Popular GPS Tracking Companies 2018. With this issue, we want to introduce you with current highly advanced GPS Tracking solutions and their provider companies who are totally transforming GPS tracking space. After doing in-depth research, we have enlisted companies who responsibly transforming human life with the incorporation of GPS technology. Apex Protect GPS: The ‘all-in-one’ Solution for Dealer Inventory Management, Asset Protection and Retention Marketing, V Zone International: The Trace of Your Fleets and the Trail of Your Assets, Weenect: Safeguarding Families with Easy GPS Solutions, and WTS Positioning Solutions: Providing Advanced GPS Tracking Solutions for Enterprise and Individual. Also, Insights Success has interviewed Aliaksei Shchurko is the CEO of Gurtam taking the company to the next level of success with his extraordinary ideas, strategies, and management skills. In the interview with Insights Success, Aliaksei has delivered insights about GPS tracking industry and his company’s contributions for making fleet management more advance and effective. While going through our magazine, you must not miss out the articles such as; 5 Interesting Categories of ‘GPS Trackers’to Trace Location, Eco-Mobile Apps for the Cleaner Environment, How GPS is Enhancing Fleet Management? and Wireless Mobile Technolgy: Scope for Tremendous Opportunities from the Editor’s Pick. Is Globalization Killing or Helping Start-ups?, Is the Automation Really Helping Humans?, and The Shift that broke the pendulum from the view of some of the Successful Leaders. Hope this edition of ours will create a mark on your mind. Happy Reading! Suhel Mashayak
  • 6. CONTENTS aRTICLES Gurtam: For Together Interview Is Globalisation Killing or Helping Start-ups? Maestro's Viewpoint The Shift that broke the pendulum Virtuoso's Vision Is the Automation Really Helping Humans? Robotech 5 Interesting Categories of 'GPS Trackers' to Trace Location Tech Concern 1016 24 36 42 Wireless Mobile Technology: Scope for Tremendous Opportunities Beginning 22 How GPS is Enhancing Fleet Management? Editor’s Perspective 30 Eco-Mobile Apps for the Cleaner Environment Towards Green 40
  • 7. The 'all-in-one’ Solution for Dealer Inventory Management, Asset Protection and Retention Marketing Apex Protect GPS The Trace of Your Fleets and the Trail of Your Assets V Zone International Providing Advanced GPS Tracking Solutions for Enterprise and Individual WTS Positioning Solutions Safeguarding Families with Easy GPS Solutions Weenect 14 20 28 34
  • 8.
  • 9. sales@insightssuccess.com December, 2018 Circulation Manager Tanaji Research Analyst Eric Smith Editor-in-Chief Pooja M. Bansal Anish MillerSenior Editor Executive Editor Stella Andrew Kevin ThomasBusiness Development Executive Managing Editor Suhel Mashayak Peter CollinsBusiness Development Manager Upama, Nilam, RyanContributing Editors Art & Design Head Amol Kamble Art & Design Assistant Shweta Shinde Visualiser David King Paul BelinCo-designer Art & Picture Editor Sapana, Deepanjali Marketing Manager Marry D’Souza Technical Consultants Amar, David, Robert Technical Head Jacob Smile Assistant Technical Head Swapnil Patil SME-SMO Executives Rahul, Gemson, Swati Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Prashant Chevale Corporate Ofces Copyright © 2018 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in RNI No.: MAHENG/2018/75953 Sales Executives Jennifer, Joseph, Kevin
  • 10.
  • 11.
  • 12. 5 INTERESTING CATEGORIES OF ‘GPS TRACKERS’TO TRACE LOCATION G lobal Positioning System (GPS) which was originally envisioned as a military project to assist guiding missiles to target the key objects more precisely and accurately has now been utilize by citizens (directly or indirectly), and businesses all across. It has become a vital thing which is needed to carry out day-to- day operations in many verticals. Today, this technology is benefitting many individuals and businesses to navigate and track their objects in a hassle free and timely manner that too with a single click of their electronic gadget. GPS has already spread its deep footprint in automobile navigation systems, mobile phones, and timekeeping systems and is ready to make a far deeper impression in some other sectors in coming times. However, many people do not exactly know the different types of GPS trackers available in the market, their usage and working pattern. Here we have clear those confusions and come up with interesting details concerning various types of GPS trackers. Personal Tracker Gone are those days when people used to stick posters of their lost pet in their nearby colony. People now-a-days are using personalized tracker to monitor their pets. GPS- equipped collars have replaced ID collars which have been in use for a very long time. What’s interesting about these GPS-equipped collars is that it can be remotely monitored with the assistance of a personalised device. Moreover, such tracker is also gets use to track human beings with the help of pocket chip or bracelet. Such device provides a huge peace of mind since anyone can find their pets and even the close ones without taking the help of anyone and that too in a very quick time. Asset Tracker Many people got confused between a personal tracker and an asset tracker. Although, there is a very thin line that differentiates these two, but both are completely different as per their use. An asset tracker is use to track any non-vehicular item with the assistance of a small radio chip to a large satellite tags. Largely, supermarkets use such trackers to find their stolen or lost item. For example, previously, supermarkets use cart blocking barriers to prevent it from getting stolen or lost but/since that process was time consuming which also demands extra manpower to manage those numerous shopping carts, supermarkets have now switched to using asset trackers. Interestingly, by using such tracker in their carts, supermarkets have witnessed a significant drop in the share of their lost or stolen carts. And even of that get stolen, the rate of recovery is quite high. This is what the real benefit of using an asset tracker. Moreover, such trackers also provide some extra benefits to a business rather than just tracking or recovering a misplaced or stolen shopping cart. These trackers also have the ability to identify the items placed inside the customer’s grocery cart. By analysing such data, a business owner can find interesting details like customers buying pattern, buying frequency among more. And can then effectively plan a customised marketing plan focusing on an individual customer’s shopping habits to boost more sales in the future. Cell-based GPS Vehicle Tracker There was a time when delivery companies used to call their drivers to know the exact position of their vehicles and DECEMBER 2018|10
  • 13. keep themselves updated on regular intervals. Especially those delivery companies who transport precious as well as vital objects like gold, metals, cash, and other items. Such companies were under uncertainty and tension regarding the safe delivery of their goods till the time its reaches safely to the destination. But with the introduction of Cell- based GPS vehicle tracking, that worry has reduced to a minimum level. Such devices capture data from the device and then reports that data back to the business operator with the help of cell phones towers. What’s interesting about this device is that as compared to a satellite tracking, cell-based vehicle tracking costs less and reports faster to the business operator. This is one of the reasons behind its huge popularity in the vehicle-tracking segment. Satellite-based GPS Vehicle Tracker What if your vehicle moving through a remote area which does not have cell towers for long distances, gets lost? Would you be worry? Definitely yes! Then what is the solution. The answer is Satellite-based GPS vehicle tracker. Since, the Satellite-based GPS can be able to track a vehicle no matter from where it is moving (remote village, dense forest, hilly regions etc.), it can sends regular updates to the owner even from the location where cell phones do not work or the area which does not have cell tower present in nearby areas. Cellular-based Tracker Don’t get confused between Cellular-based Tracker and Cell-based GPS Vehicle Tracker. Both are different in their application of usage. Let us clarify with an example. What if you are into a logistic business, have plenty of warehouses but no vehicle. In such cases many times it happens that the third party who handles the transportation operations does not get convince to install a GPS device into their vehicle. In such scenario Cellular-based Tracker gets use, since it only require to install the business app into the driver’s cell-phone and no other devices in the vehicle. As the vehicle moves, it sends the location information to the owner without installing an in-vehicle tracking device which is required in Cell-based GPS Vehicle Tracker. This is how a Cellular-based tracker can assist in your business operations. TECH CONCERN 11DECEMBER 2018|
  • 14.
  • 15.
  • 16. The 'all-in-one’ Solution for Dealer Inventory Management, Asset Protection and Retention Marketing David Pollock CEO pex Protect GPS is a Acomprehensive Dealer Vehicle Protection and Inventory Management System designed exclusively for new car franchise dealerships. The hardware and software enables dealers to protect assets, manage inventory, prevent loss due to stolen vehicles, mitigate risk, increase sales efficiency and increase customer satisfaction. Dealers receive all these benefits plus the ability to build a strong, new profit center and greatly increase customer retention. While most companies in this space view the end consumer as their customer, Apex Protect views the dealer as the customer, giving the dealer the tools and options necessary to succeed. Apex Protect personnel have been preloading GPS programs into new car dealerships longer than anyone in the industry. As the pioneers of the pre-load model, Apex Protect personnel have unmatched experience and knowledge to customize a program that will be successful for every dealer. Because of their unique approach, Apex Protect enjoys the highest sales penetration rates as well as the lowest dealer turnover in the industry. Apex Protect has replaced many failed GPS DECEMBER 2018|14 10Most Popular GPSTracking Companies 2018 the
  • 17. programs across the nation with their product and processes, which are then successful and make dealers more money than ever imagined with their previous GPS providers. With proven processes that have been successful for many years, Apex Protect is a partner with the dealer not just a part provider. Apex Protect provides a turn-key program for every dealer, training every person in every department, from the front to the back of the store to create a coordinated process which drives increased revenue in every department. Protecting a dealer’s entire inventory while giving them the opportunity to sell the same protection to the consumer is what makes Apex Protect a win-win for dealers across the country. Apex Protect provides dealers more options to sell through to the consumer; resulting in sell-through penetrations more than double the industry average. After the sale, the consumer is able to take advantage of all the benefits and protections that Apex Protect provides. Monitoring location, speed and boundary alerts, low battery alerts and maintenance reminders are just a few of the benefits customers enjoy. The dealer wins again after the sale by obtaining maintenance information for previous customers and being able to proactively market to those customers with a solid retention building tool. Moving with the trends in technology, Apex Protect is equipped with the best, most forward thinking and experienced technical team in the GPS business. With the move to 4G devices and the corresponding bandwidths Apex Protect is working quickly to add even more key features that will help in the enhancement of the connected car functionality and keep the company at the forefront of the industry. These successes have led Apex Protect to being vetted by some of the world’s largest dealer providers and white- labeling products for some of the largest, national F&I providers. Versatility and Professionalism; Facets of an Effective Management Team David Pollock, CEO of Apex Protect GPS is a proven leader. Since 1990s, David has been training and establishing proven best practices to elevate F&I performance. A 22+ year automotive industry veteran and auto executive, his career ranges in working in retail automotive sales, F&I Management and Sales Management. His experience also includes over 10 years managing a large F&I general agency and establishing and running a successful warranty administration company. Thomas J. Embree, Vice President of Sales - TJ became the pioneer of GPS, in the franchised dealer space, by preloading the very first new car franchise store with GPS and giving the dealer the functionality of the device, while the vehicles were still in inventory. This type of forward thinking has made him one of the masterminds behind the development of Apex Protect’s proven franchise model. His dealer-centric focus has created a uniquely viable model that quickly changed the sales model for virtually every GPS company in the industry. It is his sales model that other companies are still attempting to duplicate today. This model works so well that the first dealer that he preloaded almost a decade ago, continues to purchase products and service from him today. Lee Burns, Vice President of Operations - Lee is the driving force behind Apex Protect’s proven franchise model. He has produced processes that are virtually unrivaled in the industry. His programs have created a coordinated, seamless flow through the dealerships, which have helped dealers automate their inventory management, optimize dealer staff production and efficiency, provide added value and increased profitability. There is simply no other person in the industry better than Lee at implementing GPS preloads for new car franchise dealers, nor anyone who has overseen more successful franchised dealer preloads and ongoing programs. “We have perfected the process of how our GPS Vehicle Management system supports every department in the dealership” 15DECEMBER 2018|
  • 18. leet Management has become Fmore important today for on-time delivery in an effective way. It helps to minimize most of unproductive time and activities. GPS enabled solutions give vendors and receivers a clear idea about the exact position of their fleet and assure accurate delivery timings and fleet safety. Gurtam is a provider of innovative fleet management and IoT software enhancing the overall productivity of the logistic industry. Aliaksei Shchurko is the CEO of Gurtam taking the company to the next level of success with his extraordinary ideas, strategies, and management skills. In the interview with Insights Success, Aliaksei has delivered insights about GPS tracking industry and his company’s contributions for making fleet management more advance and effective. Please say something about GURTAM. Gurtam is a global leader in fleet management and IoT software development. Headquarters is located in Minsk (Belarus) and offices are in Moscow (Russia), Boston (US), Dubai (UAE), and Buenos Aires (Argentina). Gurtam provides fleet management solutions for more than 1000 partners from 130+ countries. They work directly with end-users – fleet and business owners. Among them, we have a lot of big brands – Coca-Cola, Lukoil, Mobil 1, DHL, Shell, and many others. What kind of vehicle tracking and fleet management (GPS) solutions do you offer? Gurtam is a developer of Wialon, a multifunctional fleet management system used to track mobile and stationary assets – currently control more than 1,800,000 units all around the world. To distinguish ourselves from other companies we constantly increase the number of devices compatible with Wialon (now 1,500+), offer 24/7 technical support, and help to adjust the platform to any kind of projects or units. Gurtam offers both a SaaS version and server-based products, named Wialon Hosting and Wialon Local, respectively. We collect and analyze just any data that a telematics device can provide, including sensors data and CAN bus readings. Our own Wialon data center comprises over 300 servers located in Belarus, Russia, the Netherlands, and the US. Other products are GPS-Trace, a free hosted B2C service for personal tracking with over 75,000 users in 159 countries, and the new-generation WiaTag which is a mobile tracking application used as an alternative to tracking hardware. Wialon also offers niche solutions for entering different vertical businesses: Logistics is a service designed to control all stages of delivery and field services operations. It offers a web interface for dispatchers and a mobile application for drivers. NimBus for fixed route vehicles control comprises the core functionality of the tracking system and specialized tools for passenger transportation management. Fleetrun is a web-application for maintenance planning, control, and expenditure recording. Another product is flespi – an innovative backend platform comprising three components: • Telematics hub to connect any types of tracking devices to fleet management, IoT, or BI platforms. • Device management platform to take more control over your GPS hardware — send commands to trackers via SMS or GPRS from a generic GUI, carry advanced device diagnostics at every stage, easily visualize GPS data on dashboards, maps, and third-party platforms. • MQTT 5.0 broker – a fast, secure, and free communications provider for your IoT infrastructure featuring private namespace, WSS, ACLs, and rich API. What is the present scenario of GPS Tracking Solution industry? How are you contributing to making it better? Now, technology is changing on a daily basis in a way that almost any operation can be managed remotely. Any device connected to the internet can be managed from anywhere. Internet of things was just a concept a few years ago and is now becoming a part of our business and life. DECEMBER 2018|16
  • 19. We are changing our platform and improving it rapidly. Not only tailoring it to the existing clients’ needs but also thinking forward and providing the most cutting edge solutions you will definitely need in future – even if now they may look too complicated. The platform brings together satellite monitoring and video surveillance in one place for you to reduce accident rates, increase fuel economy, and improve safety on the road. We provide access to video from the monitoring interface, allow to view footages in reports and save on mobile data with event-based monitoring. Moreover, we are now moving from control with simple MDVRs to sophisticated ADAS systems minimizing the role of the human factor. The world goes green. We control driver behavior in all types of vehicles and even trains making CO2 emissions considerably lower. We implement the platform for safety and security: guard patrol, anti-theft, human tracking, prisoner tracking, cargo security, etc. Smart agriculture is also following the IoT mindset with complex solutions combining transport and field monitoring ‘‘ ‘‘ 17DECEMBER 2018|
  • 20. with harvest control. Gurtam is currently working on the agricultural application that would allow companies getting the precise analytics in a basic interface. Say something about yourself. What are the difficulties/challenges that have you faced from the beginning of your career till today and what inspired you to become a GPS Tracking Solution provider? 16 years ago, my father, my cousin, and I established a family-owned software development business. We had a single customer from the Netherlands and some spare time to play Counter-Strike. Playing over the web we got acquainted with the guys from Specialty Hardware Dept. of Atlant Motors, a major Volkswagen dealer in Minsk. Just like our current partners, they had a project in the sphere of satellite monitoring services. Totally ready to install hardware but having difficulties with software. So, they offered us to create a tracking system according to their technical requirements. In a month though, it was obvious that we didn’t fit the budget. But as the process got on the road, we decided to finish and try to sell the product. The development of the proprietary product inspired us. Slowly, we started selling the product but knew that we could achieve more. Then happened the event that changed everything. In our small company, I was a developer and a system administrator at the same time. During the installation of a new Linux version, I lost all the source data. It was a disaster! The disaster that turned out to be for the better – we developed the software again. From scratch. Now, I know that this failure became one of the most amazing things in my life: we created the product without the need to keep within any limits, we could leave the past. I rely on this approach ever since. We can put the development process on hold in order to create something new. In my experience, every innovative solution demands a brand- new effort. At the same time, our partner from the Netherlands offered me the position of the CEO in the company he wanted to start in Minsk. My paycheck would be $3,000 which was a lot of money 16 years ago (I had $800 per month then). So, I had to decide what to choose: career opportunities and higher income or suspense and adventure. We preferred the latter option and founded Gurtam. In the beginning, it was hard because of the lower income. Over time, we got first clients, hired the marketing and sales specialists, started visiting industry events, and eventually established the first office abroad. What are the exclusive solutions and offerings that make your company stand tall among others? 16 years ago, we could generate revenue due to a number of factors. Firstly, we were offering the solution almost ten times cheaper than those of the competitors. At that time, you could pay €200 to monitor one vehicle, while we set the price at just €20. Secondly, partners could build a business and make money together with Gurtam. Each partner had 80-90% of the profit, not 10%. And the most important thing, we took a groundbreaking step and developed the first web-based solution of that kind. The competitors were obviously not happy about it. A few years down the road, each client needed a web solution. Thanks to the ever-increasing number of partners, Gurtam was growing as well. On top of that, Wialon was designed as a hardware- agnostic platform – we started supporting different trackers from various manufacturers as opposed to when the equipment was inseparable from the software. Now, the Internet of Things is the technology that caught our attention, and we are ready to offer flespi, our new solution. It is an innovative backend platform connecting telematics hardware of any type to various BI and telematics systems. With us, you can count on the best quality, help in business development, 24/7 technical assistance, and the support of a global partner community. We operate all around the globe, our partners live in different time zones and speak different languages. You won’t find a similar company in our industry. What are the benefits your clients are experiencing? All our partners are the members of the international Gurtam community: • Gurtam partners provide GPS tracking services in the corresponding regions. • Hardware manufacturers provide our partners with quality equipment that works with Wialon. We do not just integrate new devices with Wialon, but also build relations with HW manufacturers. • Software developers create their products extending Wialon basic functionality and providing new opportunities for Wialon system application. The largest technology partners co-exhibit with us at the international exhibitions, such as GITEX in Dubai or MWCA in Los Angeles. We used this concept for the first time at the beginning of 2018, and it was a huge success. The idea is to bring together our partners, the developers of Wialon-based solutions, and hardware manufacturers so that a customer can get an out-of-the-box solution in one place. Each year in summer, we also host Gurtam partner conference in Minsk. In 2019, we expect 500+ participants from all over the world. Please give advice for the young entrants in the GPS Tracking Solution space? They just have to identify and create their product, find their end user. Does it really matter in what world it happens? The main thing is to discover the right product. DECEMBER 2018|18
  • 21.
  • 22. V Zone International: The Trace of Your Fleets and the Trail of Your Assets Zone International, LLC is a Vtechnology solution provider company popularly known as “Fleet-technology Brainboxes”. V Zone International is Preeminent in Fleet Management, GPRS based Vehicle Tracking & a homogeneous Solutionist globally since 2010, Headquartered in Dubai. The company has the great product list, VZoneTrack series, which has proven a history of more than 8 years in the GCC. This helps clients’ to enhance the efficiency of their business operations; the company’s clients are delighted to use their industry’s best GPS Vehicle tracking and fleet management system. Recognized by Dubai police and Telecom Regulatory Authority of UAE, V Zone International has a significant history of official GPS partners with many reputed organizations in the GCC. Like hundreds of other smart and clever organizations who have decided to put a stop to the misuse of their resources and have now chosen to become a customer of V Zone International. By using V Zone International’s reliable and well reputed GPS Vehicle tracking, monitoring and controlling systems help clients utilize time and resources in the best of all manners without wasting a penny. V Zone International has a wide product range starting from the basic trackers for the rent-a-cars to the in-vehicle Camera and high-tech solutions with GPS based live video feed systems added with high-end security measures. First time in GCC, V Zone International developed the Biometric Driver ID solutions for the foolproof tracking of the users’ fleet DECEMBER 2018|20 10Most Popular GPSTracking Companies 2018 the
  • 23. with fingerprint-based driver identification inside the vehicle. Also, the company is a pioneer in the Emirates ID based solutions in-car fleet management and tracking solutions. Automatic Passenger Counting System for Transit Video Surveillance System, which contributes highly to the manpower supply organizations as well as the schools. V Zone International’s applications and devices are programmed to guarantee savings on Money, Time, Resources, Manpower, Maintenance and Business operations. The Architect behind V Zone International Dr. Anwar Mohammed is the Founder and CEO of V Zone International Group. He spent his early career in the 1998’s in the education sector. Starting as the founder of multi- purposes English School in Rural Villages of India, he spent most of his time on diversification in the education field. Later he shifted the focus to Management field and migrated to UAE. Starting his career with a biotechnology firm as Finance and Administrative Manager. Two years later, he focused on startup business and interested in GPS Tracking Services. Dr. Anwar Mohammed’s vision is to integrate more friendly smiles into any theme of work that is to be undertaken and develop inspirational solutions and service applications that serve more than monetary benefits and are in tune with elevated goals towards humanity. Dr. Anwar Mohammed was born in 1978 and holds a post graduate degree in commerce with additional qualifications in Business Management. He is a Ph.D. holder in business management. Extraordinary Innovative Solutions ° VZoneTrack provides 360 solutions for the growing organizations with the unique demand. It has GPS tracking solutions, which helps the client to track the fleet in real time as well as the history of the fleet movements. The comprehensive reporting system was developed by in-house R&D team who constantly improves the current system based on the client feedbacks and develop the innovative features like Biometric Driver ID solutions, Emirates ID based solutions, Mobile DVR based camera solutions etc. VZoneTrackFB (Fleet Budgeting) foresee the cost of the individual fleet activities and related costs. The fleet manager can budget the cost at the Q1 of the financial year and reconcile at each upcoming period based on the real-time data from VZoneTrack. VZoneTrack4D contribute greatly to the FMCG industry in the GCC market with the Plan-Execute-Monitor- Improve cycle coupled with an ingenious algorithm; helps to reduce the operational cost of the organizations with the route planning, on-time delivery, and improved supply chain process. Annual savings are in millions for their clients and the product is greatly accepted as a key parameter in the growth of the organization. One of the key issues faced by the manpower supply and MEP companies leads to the development of VZoneTrackT&A. The entire manpower and resource planning can be done through this software. The software ensures that the demands from the client are met with on-time arrivals of an employee at the sites and the Real-time view of the operations through the Key Performance Index based dashboard. The employee attendance at entry and exit is recorded electronically and any delays and absentee are notified real time to the control center. VZoneTrackFM (Fleet Maintenance) takes care of the entire fleet workshop activities and related cost. The fleet manager has a clear idea about the maintenance due dates for the services and other related reminders. This feature alone contributes to the saving of about 10-20 % of the parts and maintenance cost. Mobile data terminal integrated with RFID, CANBUS, Fuel sensors, navigation, ADAS, driver behavior are some of the add-ons that come with the current system. Car License Plate Recognition Camera With HLC and Smart Electronic Shutter Speed are utilized in special projects. Customer Oriented Approach The unique features designed by the VZone R&D team is focused on the client requirements and the related cost savings in terms of Money, Time, Resources, Manpower, Maintenance and Business operations. VZone clients either can reduce the size of the fleet or take more business operations from the existing fleet by improving the efficiency of the operations. Future Roadmap of V Zone International The in-house R&D team of V Zone International constantly monitors the challenges in the industry and conducts a seamless contact with the clients, whose feedbacks are the backbone of the recent developments of the innovative features. The latest 5G development calls for a high-speed MDVR solution. The company is also upgrading its current products to IoT platform. Also, Advanced Research on the Front Line of Artificial Intelligence over VzoneTrack is in the Labs. www.vzoneinternational.com “A Better Service in a Better Technological World.” 21DECEMBER 2018|
  • 24. Wireless Mobile Technology Scope for Tremendous Opportunities Wireless mobile telephony was mainly invented and implemented only for voice communication to be used anywhere, anytime, and on the go. With time wireless telephony has been heavily researched and developed. Each year, each month, and even each day new innovations and trends are being added in mobile communication technology. That has produced till dates, the most sophisticated wireless mobile telephony that we are using in the form of a smartphone. History Some decades ago, mobile phones were costly, large in shape and heavy in weight used for voice calling only with limited access within metro cities. Gen X people know these big-1G-analog-mobile phones very well. These big phones remained the status symbol of rich people only. In 1990’s 2G-digital-mobile service was introduced that consisted voice as well as data capabilities, this was the major innovative generation of mobile phones. With this, doors opened for mobile telephony for all with ease and compact mobiles. These mobile phones were a bit costly and not heavy performers like PCs because of their weak hardware. Satellite Mobile Phone In addition to the cellular network phone, mobile phones can also be connected directly from Earth- orbiting satellites. These satellite phones can be used in remote areas where wired network is unavailable or where setting up of a cellular network is difficult. The Inmarsat system is the world’s oldest satellite phone network. Some other operators like Iridium, Globalstar, and Thuraya also provide satellite phone services. Use of a satellite phone is very low due to the need of a special expensive device that supports satellite frequency and high usage cost. In some countries, the use of satellite phones is illegal. Most of the satellite phones are used in defense and disaster response. Wireless Broadband With the rise of 21st century, 3G service was first introduced by NTT DoCoMo in Japan. This technology becomes a game changer in the field of mobile broadband. Use of high-end-cutting-edge technology for manufacturing made mobile cheaper in addition to good hardware that can perform an internet browsing and downloading very well. 3G mobile phones reached the popularity with the Internet Access and Video Calling. Use of mobile phones instead of PCs made compulsory for OEM’s to build similar strong hardware and OS as PCs. New hardware and OS were introduced and replaced with new one. DECEMBER 2018|22
  • 25. Operating Systems for Mobiles For a decade, Symbian of Nokia was very popular as a mobile OS. It faced stiff competition afterward with the introduction of Android and iOS. After Symbian OS; Android, iOS (Apple), and Windows operating system became popular that converted a mobile phone into a smartphone. Symbian, Android, iOS, and Windows are the milestones in mobile technologies that provide nearly similar computing capabilities of PC’s to mobile with the similar hardware configuration. All these OS supports different applications for a different purpose depending upon the user requirements. Need for Mobile Applications Digitization in banking, governing, and in near about all the fields increases use of smartphones instead of PCs and laptops because of their low cost and compactness. Now people are not only using mobile phones for communication, but also for gaming, online transactions, social media, job hunting, online shopping, downloading-watching videos, and more. All these needs cannot be full-filled by Mobile OS and Mobile Browser only, which demands most sophisticated separate application for different use. Mobile Applications are becoming more popular as they are time saving and simple in operation. This has given birth to the Mobile Applications Industry. Effect of New Technologies Newly developed 4G technology broadens the use of wireless mobile technology. IoT (Internet of Things) mainly use the wireless network for their operation. Using the IoT machines can be connected to each other and can be remotely controlled and operated with the help of wireless internet and software. IoT needs high internet speed and strong software to control machines like drones, autonomous vehicles, etc. 4G technology provides 50-1000 Mbps speed which is highly suitable for IoT devices. IoT also needs a special application depending on need, which may run on iOS or Android or any operating system. Base for Mobile Applications Mobile applications are mainly based on the OS and hardware on which mobile phone or device works. Today there are mainly three popular OS; Android, iOS, and Windows. Based on this, developer develops the applications for specific use. These applications are available in App Store of that OS. Like Android places their apps in Play Store, iOS of Apple in App Store, and Windows in Microsoft Store. All these apps are third party apps developed and maintained by other developers and solution providers. Some of the apps are free and some are priced small amount with some validity. Another fact is, free apps are also available in chargeable premium version, maybe with ad-free versions having high-end features. Scope for Business Mobile apps business is growing faster after the 3G technology. 3G and 4G technology provide faster internet access that brings users to the mobile internet platform. Mobile is now used as a replacement for bulky PCs. All-day-today activities are carried on mobile that demands different applications for different use with periodic update depending on changing trends, security, and needs. All biggies are making large investments in the app solution business due to huge demand for different apps. Dependency on apps is growing due to use of the new technologies like IoT, M2M, Virtual Reality (VR), and more. Again gaming apps are also gaining more popularity as hardware of mobiles are becoming more advance that can support high-end gaming. Numbers of apps are entering into the mobile market, creating lots of space for mobile app developers and solution providers. New mobile technology innovated, implemented and grew continuously, that again creates the new requirement of different apps, keeping app industry growing. BEGINNING 23DECEMBER 2018|
  • 26. Is Globalisation Or Killing Helping Start-ups? Mike Rosenbaum CEO & founder Spacer.com.au DECEMBER 2018|24
  • 27. ften denounced as the Oharbinger of inequality, the term ‘globalisation’ has been making waves since the 1960’s. With the move away from traditional enterprises and the rise of entrepreneurs, questions surrounding the impacts of globalisation on start- ups have increased. Is it more of a hindrance to developing businesses or a help? To try and settle this matter, Mike Rosenbaum, the co-founder and CEO of the Australian start-up, Spacer, and the Sharing Hub, shares his insights into the impacts of globalisation on start-ups. The Sharing Economy has taken the business world by storm with its innovative outlook on what consumers want today and using underutilized assets to meet these demands. Whilst the industry is still relatively new, with some of the most well-known businesses just approaching their 10 year anniversary, the Sharing Economy is drawing a lot of attention. Most of the businesses in the Sharing Economy operate in a peer-to-peer or business-to-consumer business model, providing the average person with the opportunity to derive additional income. Companies are empowering the general public to use their idle assets, such as their own vehicles and properties, to supplement their income. These businesses have become increasingly popular in cities with a high cost of living, for example Sydney, Paris, Amsterdam, London,San Francisco and New York, where residents are struggling to afford the expected lifestyle. When examining some of the correlations between successful businesses in the Sharing Economy, it becomes clear that these companies tap into a universal need. Whether this be affordable transport, accommodation or parking. The benefits for consumers is clear, with consumers offered a wider variety of goods and services. Start-ups, in return, are best placed to address these global demands and to respond to different cultures. They are flexible, adaptive, at the forefront of technology and are comfortable with the world of digitalisation and the dependence on the internet. They can respond far quicker than traditional multi-nationals and as such, globalisation appears to be less of a threat to them. The eventual entry into international markets becomes the obvious next step for businesses, once it has been successful in its opening country. Consequently, in considering the typical trajectory of Sharing Economy businesses, the reasons for and benefits of globalisation starts to become clear. With the prominence of globalisation, entrepreneurs are now considering international scale during the conception stage of their business. Startups that haven’t adopted to a global mindset have been left behind and out-competed by the businesses that have integrated these ideologies into their culture. In regard to the importance of having this global perspective, Mike shares that “it’s not exactly a choice, it’s more of a necessity”. As the world shrinks and entrepreneurs are increasing in numbers, there is more competition to stand out and produce something new and different. Having a global perspective, the respect for cultural differences and willingness to communicate and engage with a wider MikeRosenbaumistheCEOandafounderofSpacer.com.au-ThePlaceforSpace.Heisalso CEOofParkhound.Mikepreviouslyco-foundedDealsDirect,apioneeringonlineDeptstorein AustraliaandisanangelinvestoradvisortoanumberofstartupsintheSharingeconomy. Mikealsoco-foundedTheSharingHub,aimingtoaccelerateSharingEconomystartupsin Australiacontributetotheecosystem. AbouttheAuthor MAESTRO'S VIEWPOINT 25DECEMBER 2018|
  • 28. audience greatly benefits the business as well as the start- up and Sharing Economy as a whole. Despite this, it is important for start-ups, as well as established organisations, to recognise the differences between marketplaces. The details of a business offering are rarely interchangeable between cities, whereby a successful company in London may not function as smoothly in Sydney. A slight difference in the country’s culture or logistics can have a detrimental impact in the future. Reflecting on the past few years, there have been many examples of hasty, failed market entry. Perhaps these examples have fueled the doubts and negativity surrounding globalisation for start-up’s. Scholars have argued that this climate is forcing smaller companies either out of business or to compete on a global level, highlighting a divide between multinational corporations and smaller companies. Rosenbaum disagrees, “it’s more fear of the unknown”, he says when talking about the limitations and negative thoughts surrounding globalisation. Small businesses are now more familiar with operating on a global scale then ever before. The increased competition leads to more startups using a plethora of skills and ingenuity to challenge the market. Startups have no option but to compete or watch as their competition passes by and beyond. Rather than fight the tide, the Sharing Economy is turning globalisation into a benefit for all startups. Businesses are utilising the tools of digitalisation to connect with audiences from all over the world and to source new talent. This movement is reflected in the common flat organisational structure of startups, a consequence of the need to accommodate for workers spread across the world. International teams are then encouraged to learn about the different cultures and customs in order to communicate effectively and respectfully within their international marketplaces. “You’re able to extend your reach into other markets, which ultimately gives your business a much bigger advantage.” says Rosenbaum. There has been a rise in the number of digital platforms supporting startups and the Sharing Economy. This includes mobile phone applications that act as aggregators for retailers, placing startups on the same playing field as some the more established corporations. Additionally, accelerators, such as the Sharing Hub, facilitate relationship building between startups from across the world, whether it be for marketing, manufacturing or technology purposes. Returning to the original question, of whether globalisation is more of a hindrance or a help, the perception of the changes is critical. It seems it is more about how startups leverage and respond to globalisation, that defines it as an opportunity or a threat to success. DECEMBER 2018|26
  • 29. CUSTOM WEB DEVELOPMENT MOBILE APPLICATION UI / UX Custom Web Development A professionally created website and a remarkable design go a long way in creating that impression about your business and thus help in converting a visitor into a customer. Mobile Application Development Develop powerful, highly usable apps that solve business problems, attract users, and reinforce your brand. UI/ UX Our role is to offer the expertise and determination to deliver each site to the utmost standards. User Engagement We do it by using artificial intelligence to provide true end to end personalization and continue to engage shoppers across unlimited segments to deliver experiences that convert. USER ENGAGEMENT Email id: contact@ascratech.com | Contact No.: +91-9769162289 | www.ascratech.com WEB AND MOBILE EXPERTS
  • 30. Weenect Safeguarding Families with Easy GPS Solutions Ferdinand Rousseau Founder any families keep tracking Mdevices, which are used to monitor the loved ones and keeps the family members connected and safe. Such devices assure that everyone in a family is out of the harm’s way. With GPS tracking devices for the kids, pets, and elders, one will not only be less worried but will also have more time to relax. One such company dedicated to keep families safe is Weenect. Weenect is the sole business offering a complete GPS tracking solution for the families. Its solutions include a product for the kids, the elderly, and the pets with specific features for each member of the family. The Compassionate Founders Two childhood friends Adrien Harmel and Ferdinand Rousseau founded Weenect, and it was not long before Bénédicte, joined them. Hence, the family was at the heart of the start-up. The idea of inception came naturally to Adrien and Ferdinand when they were having dinner with their parents and talking about youth and how parents got scared when kids left home and came back late. They both really wanted to provide a solution that would bring security, peace of mind DECEMBER 2018|28 10Most Popular GPSTracking Companies 2018 the
  • 31. and freedom to all the families. After graduating from French business school, Adrien and Ferdinand, both wanted to launch their own company that would help families in their day- to-day lives. Being compassionate about the family safety and their love towards the B2C industry, they decided to work for the benefit of families across a range of connected objects. More than just a GPS Solution Weenect goes further than just a plain GPS tracking solution as it matches specifics needs of the customers. For example, Weenect is the only company to offer an intelligent SOS alarm system (patented) with voice call for kids and the elderly. This system allows the loved ones to connect in voice contact with an unlimited number of guardian angels at a simple touch of a button. The firm also provides the smallest GPS tracker for cats and dogs that allow citizens to train their pet with vibrate and ring features. This allows the pets to come home when called as experience has shown that pets respond very well to the voice of their master. With Weenect, people do not need to run after their pets and they will come back to them, thanks to this innovative feature. Taking on the Current Industry Solutions According to the company, current GPS tracking solutions mainly focuses to display GPS pings on a map; however, the company always try to be one step ahead. The firm’s research teams are currently working on machine learning and AI to create a virtual intelligence guardian that will constantly check whether citizens need assistance based on unusual situations like an elderly person who would be disoriented, a lack of movement in a supposed active moment, an unusual shock, an unusual speed etc. Diversified and Unique Solutions Weenect is the only company that provides a global solution for the family whether it is securing kids, elderly parents or pets. All this can be managed from one single app. The company offers an intelligent SOS feature with acquittal process. This feature will allow the person who has the tracker to reach out to an unlimited number of guardian angels at a simple touch of a button. When the SOS is triggered, then all the app users connected to the account receive a notification, the first one to sees it gets in vocal touch with the tracker and all other users are notified, finally at the end of the call, an acquittal process is launched to make sure the incident is taken care of. Furthermore, the application also helps to recreate a link between people. The company’s virtual intelligence keeper will help to prevent many dangerous situations such as accidents, disorientation, immobility, shocks etc. As far as the firm’s clients are concerned, there are two main benefits gained by them: security in which people can find their loved one when lost. They can manage an incident easily etc. but the most important benefit is freedom. Weenect’s ultimate goal is to allow kids, the elderly and even pets to gain the maximum independence possible. For kids, it’s the ability to explore, for the elderly it’s the possibility to continue their active lives like before. Future Well-being With the advent of the new technologies like AI, cloud etc., the company is keen to adopt them and wants to stay as a leader in the tracking solutions. The company states, “the scope is endless, the new wireless technologies will increase the battery life as well as connectivity and hopefully price barriers will decrease that will allow the market to expand. The new connectivity and AI will allow us to disrupt the telecare market by offering an all in one solution for the elderly and people at risk”. Weenect is developing a disruptive B2B security solution for lone workers and people at risk, which have already been sold to the French police to protect retailers. The company’s mission is to bring freedom and peace of mind to all families, and it hopes that citizens will continue to expect that from the company in the forthcoming future. “We offer a complete range of connected GPS trackers for every member of your family” 29DECEMBER 2018|
  • 33. Fleet management is an administrative task which allows organizations to co-ordinate with vehicles and drivers in order to maintain a smooth functioning of the fleet operations that too in compliance with the government regulations. Recent advancements in GPS technology have empowered fleet managers to improve efficiency, reduce costs and enhance driver’s safety in a hassle free manner. Here we have enlisted few of the advantages in detail which GPS technology has brought for the betterment of fleet management’s operations. Improve the Efficiency of Drivers GPS devices have the ability to enhance the efficiency of drivers and help save more money which any company requires to manage its fleet operations. This device can assist the fleet managers to know more about the driving pattern of the driver like: At what time a driver can drop the delivery? At what speed a driver can complete all deliveries? By knowing answers to such vital questions can empower the business owners to schedule each driver’s future weeks more effectively by focusing on individual driver’s driving pattern. The data which a GPS device transmit to the central device can further be utilized to gain some more meaningful insights utilizing data analytics services like EDITOR’S PERSPECTIVE 31DECEMBER 2018|
  • 34. deciding the better route, tracking traffic hit areas, deciding what materials to be sent and how among others. Adoption of such technology can empower both the drivers and the business to attain efficiency with elevated performance that too in lesser time. Keep Vigil like a Spy Data collected by the GPS device can provide many performance related concerns to the upper management like: At what time the driver has started his journey? Which different places the driver has visited during his entire journey? Where did he stop and for how much time? Answers to such vital questions can help the upper management to keep track of their driver’s work behaviour and assist in maintaining better efficiency in future. Moreover, to manage the health of a vehicle it is important that a driver move vehicle as par standard road safety guidelines or protocols, which is beneficial for maintaining the safety of drivers and longevity of vehicle’s parts. Using the benefits of GPS device and specialized software, fleet managers can get to know about various important things like: sudden accelerator pattern, driving pattern at the turn, speed breakers, and close residential areas, whether the vehicle gets use for non-work related activities, etc. and thus keep a strong vigil on their fleet operations like a spy. Moreover, by analysing driver’s speed, companies can keep track of the amount of gas required and number of times the vehicle has gone for a repair. Such things ultimately assist in reducing the maintenance cost, make vehicle’s resale value last long, and also reduce the speeding fines to a great level. Help Improving Drivers’ Safety In the past, when GPS was not in place, drivers used to work very much on their own space and schedules. Although, having freedom to do their work is not a bad thing but unnecessary wasting of time creates inefficiency which ultimately costs the company. Moreover, drivers’ safety is yet another concern which repeatedly creates tension on manager’s mind, since the drivers are more distracted than ever. In one recent study published by the Virginia Tech Transportation Institute discovered that truck drivers are 23 times more prone to fall into an accident than someone who is not at all distracted. GPS tracking can address such issues. Telematics, in-fact lets you know whether your driver has worn the seat belt or not and is there any unauthorized passenger in the vehicle. In such a way, it can help in enhancing the safety of your vital human resource which is needed to carry out your fleet operations. Enable Integration for Better Customer Experience Management, employees and the customers are the most integral part of any business. In-fact the end customers are the most vital aspect as it is from where all the money flows into the company’s coffers. Therefore, it is necessary to provide much better and more transparent services to the end user to create a much better customer experience where customers don’t need to call customer’ care to know about their delivery. It is thus important to provide real-time updates to your customers as well. Thanks to the recent innovations happening in the GPS integration technology, now fleet managers can integrate GPS devices using APIs to delight their customers and create a much better end-user experience. Such integration can show your customers where your service vans are with the help of map and reduce significant burden on your helpdesk executives. Another integration which revolves around social media is starting to take shape in fleet management. It lets followers know where their logistics currently is with the help of messages and provides a real-time update in a hassle free manner to the clients. Currently, fleet managers use accounting systems, CRM systems, and fleet systems to access more information. DECEMBER 2018|32
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  • 36. WTS Positioning Solutions Providing Advanced GPS Tracking Solutions for Enterprise and Individual Michel Bracké CEO PS tracking systems are Gprevalent in industries like e- commerce and transportation for reducing operational costs and improve their productivity and efficiency. With the introduction of new and advanced technologies, there is greater possibility of tracking everything that is valuable or is instrumental to generate valuable information. Companies like WTS Positioning Solutions have pioneered GPS trackers for personal safety and security purpose as well. Personalized Tracking for Anything Anywhere WTS is technologically the most advanced real-time GPS tracking company and a pioneer in the field, leading the market with products backed by latest technologies. WTS Positioning Solutions is popular for its Trax Smart GPS, a personal tracking device for kids and pets that has established itself as a leading brand in personal GPS tracking. Over the past few years, the company has expanded its scope in line with general technological developments, to cover tracking for a different type of asset classes and established itself as a positioning solution provider to enterprises too. It has developed solutions to cover DECEMBER 2018|34 10Most Popular GPSTracking Companies 2018 the
  • 37. various needs such as transportation and logistics, for lone workers, for commercial drone fleet management purposes. Its services have been used within the healthcare and special need care sector and even for sports events. For these enterprises, the company delivers solutions with software and hardware customizations tailored to their specific needs. The company’s trackers are one of the most technologically advanced GPS trackers on the market. Trax G+ is one of the latest generations of products. WTS is the first company that has made 4G commercially available tracking devices. These devices support the new technology with 4G LTE CAT M1 standard, which is the first of its kind in the world. Veteran Entrepreneurial Leadership Michel Bracké is the CEO of the company, joining the WTS team in 2016. He immediately switched the focus of business to B2B solutions and to the introduction of the latest IoT technologies. Being a Harvard Business School Alumni, he is a veteran business professional and management executive with a long corporate and entrepreneurial background in consumer products. With the experience of nearly twenty-five years, his specialties are within the telecom, consumer electronics industry. He has handled various functions ranging from marketing, sales, and distribution to manufacturing and supply chain management. Besides IoT and telecommunication, his passion for healthy lifestyles also translates into several projects within the cycling industry. Advanced Solutions for Rising Demands Enterprises are already starting to embrace these opportunities. There is a wave of products and services based on GPS or other tracking technologies. The increasing acceptance of GPS, WTS has built a flexible technology platform on top of the hardware technology that allows for customization. It offers flexible solutions adapted to specific needs of customers. Company work with high-security surveillance projects and have developed custom solutions. Its products are updated to advanced technology and are used in logistic companies working with time-based invoicing at specific locations, sports equipment manufacturers, and health care providers. Customized Solutions for Specific Demands WTS has several unique features in its tracking apps, such as built-in Augmented Reality. It offers flexible and customized solutions towards enterprise customers. It has web- hosting, data, SW, map tiles, and other services. A unique set of accessories are equally available to end users and soon to be introduced services are available for customization for the individuals. The original idea for Trax was to help parents keep track of their beloved small kids, as well as pets. Technology started to allow for smaller devices and applications on the market, innovative solutions to cover individual needs, and gradually opened up both the consumer and the enterprise market. The Approach towards Emerging Technologies WTS follows the developments closely and makes its choices based on the anticipated penetration of a technology. Every technology has to be weighed in terms of penetration, use case and how it fits with the core product offering. Hence the 4G LTE CAT M1 is the choice made by the company for short- term future technology. The new technological developments pose challenges to manufacturers, as the market is becoming very fragmented and probably will remain like that for a while. Expected Future Plans The GPS industry is growing at a fast pace and is forecasted to be worth 95 Billion USD over the next few years. Therefore the flexibility and customization are going to be key strategies for any major player on the market. Technological advancements are creating such circumstances for a near future where everything valuable will be tracked. There are various applications being used at an enterprise or personal level when it comes to tracking. WTS is capable to deliver at scale, on complex specific needs, and will be a reliable partner for major names in various industries. The company has been working enormously for past few years in building a flexible platform for quick and easy custom implementations and it is quite confident that these efforts will pay off fully. “We are committed to improving the lives of people through reliable, intuitive and smart GPS trackers to track anything, anywhere in the world” 35DECEMBER 2018|
  • 39. As the Founder and CEO of one of New York's premier SEO agency, Seun Ajanwachuku is a leading New York digital marketing consultant. Some of his innovations include the creation of conversion marketing software for Wix Market Place, and establishing cementing his rm as a leading, reputable and award winning marketing company in NYC. Seun's expertise has created one of the most dynamic and youngest SEO companies in New York City. In addition to Seun's marketing background, he also holds a BS in Mechanical Engineering and an airplane power plant license. This rare combination of background makes Seun an ideal and indispensable resource for engineering and technical startups. ABOUT THE AUTHOR 37DECEMBER 2018| ROBOTECH
  • 40. History of Automation Automation goes back many centuries to the time when the Greeks and Arab needed a way to keep track of time. One of the human first practical inventions that mimics some form of automation was the invention of a mechanical calculator by Wilhelm Schickard. The creation of devices like calculators allowed people to accomplish task fast with higher accuracy. Similarly, some other inventions were developed across a wide range of industries to enhance further the speed and efficiency that comes with accomplishing daily tasks. Automation in the Digital Age Currently, people are living in the era where everything is moving towards automation. You can see news related to automation every day in the newspaper, on Tv and online. Sometimes, it makes people say “Wow, things are moving fast” or “I pray that the day that a machine will replace me at work will never come”! Automation is permeating every corner of our lives from the apps that exist on your phone to machine powered self- driving cars. It was projected that 70 million US jobs would be lost to automation by 2030. This is a staggering number, and it plainly explains why automation is considered by some to be a curse more than a blessing. Overview of the automation and its types These days, automation can be discovered in nearly every industry, which ranges from transportation to defense and medical operations. Manufacturing is one of the most common areas in which automation is highly accessed. Since manufacturing requires many steps and processes, the creation of the automated machinery has improved a lot in terms of efficiency and quality control. There are different types of automation available in the ground, and some of them are mentioned below. Numerical automation – Machines programmed to perform repetitive tasks such as 3D printing and embroidery machines Computer-aided manufacturing (CAM) – This automation accessed computer software to control machinery. Example: CAD Flexible manufacturing systems (FMS) – It combines robots, numerical control system and other industrial automation tools into a single system. Case: metal cutting and forming Industrial robot – It can be programmed and manipulated in two or more axes. It may also operate in mobile or fixed applications. Example: Palletizing Automation and Productivity In specific industries, automation has increased employment opportunity highly unlike before. For example, with the introduction of ATM in the banking industry, it developed more employment for staff in every branch. According to a recent report, about 43% of human tellers have been added in the past thirty years after the establishment of ATMs. Most importantly, bear in mind that over 90% of jobs will not be able to undergo complete automation. In fact, automation will help you become smarter and do things much better than before. Automation and Job Security Automation has indeed increased the jobs in so many industries. e-commerce is one of these industries; which is still in its developing stages. As the retail sector faces multiple disruptions over the convenience and shopping comfort, which e-commerce industry (automated) offers, job reports have highly focused on the job losses, which this industry has faced. On the other hand, e-commerce sector is growing at an alarming rate that is three times faster than the retail industry. This eventually adds more 40,000 jobs along with high salary package. When compared to the retail sector, online e-commerce job renders more pay. This is 31% more than the average salary of the person who works in the retail store. How Automation is Helping us Discover Our Origin At present, many debates are going on whether automation is detrimental to the livelihood of the human. Some of the people remain convinced that massive adoption of automation will potentially lead to the demise of many jobs. As mentioned already, in reality, people should be resistant and fearful of automation. Because contrary to this belief, this incredible technology is not meant to replace humans; instead, it is intended to improve and extend human life. Finally, it is safe to say that automation is here to stay. On both ends of the spectrum, automation will work to amplify job loss and creation of higher quality and paying jobs. DECEMBER 2018|38
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  • 42. Eco-Mobile Apps for the Cleaner ENVIRONMENT ffects of Climate Change are becoming worse and Edisturbing the overall culture of living being. Increased carbon dioxide emissions tend to the greenhouse effect and the heat emerged from that, melts the ice of the poles and the ocean that worsens the weather and expands the oceans. Uneven weather is a major threat to agriculture that reduces outcome or destroys all crops in a single attempt. Polluted air directly affects the human respiratory system, causing different health disorders. Polluted water also leads to different diseases of stomach, eyes, bones, and much more. Pollution not only affects the humans, but also all living beings. Species dependent on forests, polar/sea ice, etc. are vanishing. These effects make human beings to take efforts for changing their living style for the survival of self and the entire world. Many fruitful efforts have been done and are going on to reduce or stop emissions of carbon and other pollutants into our atmosphere like; use of hydrogen in vehicles, use of solar/wind/tidal/water energy for power production. All these efforts are limited to specific authorities, but from an individual point of view, that needs different solutions. Growing mobile technology helps a lot through the mobile apps which guide an individual towards the cleaner environment that results in great future and health of living being. There are millions of apps specially developed for an ecological purpose. This large growing eco-apps market is making a significant effect on cleaner and greener future of our planet and its inhabitants. Ecologically oriented apps are available in a number of categories that includes air and water, energy, transportation, education, food, chemicals, and much more like; Air Water Apps Pollution: Pollution app by aMobileFuture informs about local pollution sources, and their measured exposures like; Electromagnetic Pollution, Air Pollution, Water Pollution, Pollution and emissions to soil, Real-time air quality, Interactive map, with visualization of pollution sources, and more. State of the Air: The State of the Air app gives the ability to see what your lungs are collecting anywhere in the United States. That provides through different tabs like; Today’s Air Quality, Air Quality Alerts, Get Informed, Speak Up, Donate. EPA’s AIRNow: The app will allow users to get location-specific reports on current air quality and air quality forecasts for both ozone and fine particle pollution. Air quality maps provide visual depictions of current and forecast air quality nationwide, and air quality-related health effects explain what actions people can take to protect their health at different AQI levels, such as ‘code orange.’ Bluesky Map: This is a mobile app by the Institute of Public and Environmental Affairs (IPE) of China, which allows users to monitor air and water pollution in the China. It reports real-time emissions from sources all over the China. High pollution areas are shown with orange circles. This app encourages citizens to report the government official regarding high levels of pollution. Transportation and Energy Apps Alternative Fueling Station Locator: The Alternative Fueling Station Locator app helps the user to find fueling stations that offer electricity, natural gas, biodiesel, E85, propane, or hydrogen. It shows the stations on a map or list of stations ordered by distance from current location. It also DECEMBER 2018|40
  • 43. provides the contact info and other details. Carbon Emissions Calculator for Air Travel: Carbon Emissions Calculator allows passengers to estimate the emissions attributed to their air travel. The user just needs to select origin-destination airports, and then specify the class of travel and number of the passengers. It will evaluate the carbon footprint on that specified trip. GasHog: GasHog is a fuel-efficiency app that evaluates the efficiency of the vehicle by entering the odometer reading and the amount of fuel added each time in the tank and compares it to historical averages. The app also offers tips for improving fuel efficiency. Waze: Waze is a community-based traffic and navigation app. The user can join drivers in their area who share real-time traffic road info to save time, gas money, and improve daily commuting for all. This traffic navigation app helps the user to waste less time and reduce emissions. Breeze Wind Farm Monitor: The Breeze app collects data from users wind turbines and presents it in an intuitive interface. It provides detailed data of wind farms and the status of each wind turbine on the go. It provides a track record of wind turbine stops and warnings in the real-time. Consumer Information Apps GoodGuide: This app helps consumers to find safe, healthy, green, and ethical products with product reviews based on scientific research and ratings. Products are rated on the scale from zero to 10 for their impact on health, environment, and social life. The user can find ratings for food, personal care, and household products, by scanning the barcode of products and get information about it. Light Bulb Finder: It is a mobile app that makes it easy to switch from conventional light bulbs to energy-saving equivalents with the right fit, style and light quality. The app allows users to view bulb images, cost, savings, and its environmental impact. Think Dirty: Think Dirty provides the easiest way to learn about the potentially toxic ingredients in the cosmetics and personal care products. It allows the user to compare products on shopping. It needs to scan the product barcode and it will give the information about dirty ingredients that helps to shop for cleaner options. Visualization Apps NASA’s Images of Change: NASA’s Images of Change app provide the close-up view of many of changes due to human activities which are rapidly altering the face of our planet. For example; it compares Alaska’s Muir Glacier in 1941 to the glacier as it looked in 2004, Shows the expansion of agriculture in Saudi Arabia as viewed from satellites. It provides constantly updated, informative, compelling, and up-to-date visual experience. These are some of the mobile apps which are benefiting us and our environment by securing our health and future. The introduction of new technologies in mobile phones again easing the working of apps with new improved features. These are only some initial steps taken towards green and clean future using mobile apps. No doubt in the future, numbers of new Eco-Apps will be introduced with improved features using advanced technology; helping human beings in securing the future of the Earth. TOWARDS GREEN 41DECEMBER 2018|
  • 44. C orporations are shifting their marketing services in-house and re-defining relationships with their suppliers. This is a strategic shift brought about by a confluence of technical, social and political change on a global scale. At the core of this movement is the corporation’s need to control global brand messaging quickly in an increasingly regulated world. Is this a temporary shift or is there more to it, and how far might it go? TShiftthat broke the pendulum he About the Author Murray Oles is the President of CHALEX Corp. The company is specialized in Workow Management for Marketing Communications Projects through the use of SmartFlo and integrated third party tools. Murray Oles President DECEMBER 2018|42
  • 45. The rise of mobile computing combined with an explosion in SaaS software development has led to more intuitive purpose-built applications with built in learning tools. The net effect is that corporations can do much more with less. Hence, the rapidly accelerating move to take internal control of the corporate global supply chain. More specifically, control of process, digital assets, resources, and the brand message. Evidence of the shift can be seen in global corporations like PG who in recent years consolidated their packaging prepress supply chain from hundreds of companies to only three. The ANA (Association of National Advertisers) committee for in-house agencies includes members from hundreds of the Fortune 1000. A Google search reveals many recent articles detailing the rise of in-house ad agencies. The drivers of this shift are affordable and effective new technology and the need for speed to market. The value of a middleman controlling portions of the marcom workflow has diminished. This does not mean that everything is being produced in-house, just internally controlled and managed by in-house staff who are defining new best practices for their agile enterprise. Many companies go back and forth between insourcing and outsourcing, but this time it is different. Companies are focused on process, and it is not just marketing, legal and business analytics, recruiting, employee services and even providing in-house healthcare. With change comes opportunity. Demand for business process management tools is growing rapidly. Many new companies are developing SaaS products to further enable the agile business. Online workflow modeling and business process management tools are becoming main stream. File sharing and digital asset management services are widely accepted. Integrating these services to meet the requirements of a project has never been easier now that RESTful APIs have become widely available. Artificial intelligence applied to big data analytics will provide the agile business with insights previously inconceivable. Best of all, the enterprise can securely access most SaaS services without making any upfront investments or long term commitments. At the core of the agile business is an integrated business process management platform. This is the tool that enables distributed process control. In-house is only practical when the technology enables the staff to do an order of magnitude more with less. BPM systems capture huge amounts of data that can be analyzed as a service in real-time. The ability to analyze any combination of process and behavioral data yields valuable predictive insights. Standards such as BPMN notation and the XPDL file format have allowed developers to simplify the user experience for defining, managing, and sharing process maps across BPM platforms. A virtual task can automatically serve up the tools the user will need. SaaS tools have one thing in common. They can be called through a RESTful API without the need for a software developer. The workflow can be configured to invoke access to tools based on the nature of the task. For healthcare workflows a digital radiology file format (DICOM Web) enables secure cross-platform viewing and collaboration over a patient’s scanned images and medical history. Business agile companies adjust to market conditions faster by adopting a culture of managed change. It is no longer acceptable to be so disconnected from your projects that you can’t even access your own brand packaging and promotion files. The same is true for legal, regulatory and compliance work. The agile company controls all of these processes. Their DAM enabled BPM system interacts with a SaaS reporting service like EZBI that concatenates and reports on data across distributed systems. Lean manufacturing and Six Sigma programs are used to configure these systems to monitor compliance to regulated processes. These changes are far more profound than may appear on the surface. The gig economy is fueling a virtual cottage industry that circles the globe. Project managers are increasingly in demand. This is not just an IT thing, every business runs on projects. The certified project management professional PMP is a new college certification. Rachel Burger in a Capterra article explained The 5 Biggest Project Management Trends Shaping 2018. In brief, “business agile” is the new way of doing business. A visit to the Fiverr.com web site will show how one SaaS service is bringing buyers and sellers of creative services together. This in-house trend is not just another swing of the pendulum. VIRTUOSO'S VISION 43DECEMBER 2018|