3. HISTORICAL BACKGROUND
• 1974 “ Create opportunities for women’s voices to be
heard, strengthen feminist analyses through information
exchange, promote solidarity and support feminist movements
across the globe.”
• Named after the Egyptian goddess Isis ( full of wisdom, creativity
and knowledge)
• Originally founded and based in Rome Italy. Eventually transferred
to Manila in 1991 to reach out its third world constituents.
• Started in 1994, ISIS used radio as their strategies to spread their
advocacy.
4. 3 Sections of their radio advocacy
• Radio production training which deals with equipping women with
the necessary know how of the different aspects of radio
production.
• Production of broadcast ready materials.
• Radio broadcasting, which is a daily or a weekly airing of radio
programs by buying airtimes from radio stations
5. PROGRAMS AND EPISODES
• MAVIC BELLEZA in charge of the Media and Information Services .
• RADIO PRODUCTION TRAINING FOR ASIAN WOMEN BROADCASTERS (held on April 2000
in Bangkok Thailand)
6. FOCUSED ON THE BASICS OF
RADIO PRODUCTION WITH
EMPHASIS ON MATERIALS
DEVELOPMENT
PROACTIVE RESPONSE TO THE
PERCEIVED LACK OF GENDER
SENSITIVE PROGRAMMING FROO
LOCAL RADIO STATIONS
RADIO PRODUCTION
TRAINING …..
INTERVIEWING FOR
RADIO, STUDIO, AND LOCATION
RECORDING, CUT AND DUB
EDITING, DIGITAL EDITING AND
THE USE OF INTERNET FOR RADIO
7. PROGRAMS AND EPISODES
• MAVIC BELLEZA in charge of the Media and Information Services .
• RADIO PRODUCTION TRAINING FOR ASIAN WOMEN BROADCASTERS (held on April 2000
in Bangkok Thailand)
• SOUNDCHECK: ADVANCE RADIO TECHNIQUES AND PERSPECTIVES FOR WOMEN IN ASIA
AND THE PACIFIC ( held on June 2002 at the ISIS headquarters in Quezon City
Philippines)
8. INTENDS TO TAKE WOMEN’S
ADVOCACY TO THE CONTEMPORARY
WORLD THROUGH A MULTIMEDIA
STRATEGY.
SOUNDCHECK: ADVANCED RADIO
TECHNIQUES AN PERSPECTIVES FOR
WOMEN IN ASIA AND THE PACIFIC
WIDENED WOMEN’S OPTIONS IN TERMS
OF INFORMATION DESSIMINATION
9. PROGRAMS AND EPISODES
• MAVIC BELLEZA in charge of the Media and Information Services .
• RADIO PRODUCTION TRAINING FOR ASIAN WOMEN BROADCASTERS (held on April 2000
in Bangkok Thailand)
• SOUNDCHECK: ADVANCE RADIO TECHNIQUES AND PERSPECTIVES FOR WOMEN IN ASIA
AND THE PACIFIC ( held on June 2002 at the ISIS headquarters in Quezon City
Philippines)
• SINA AKTER from Bangladesh, member of Naripokkho, a women’s activist
organization , produced an inspiring piece concerning the prevalent practice of the
bride giving dowry to the bridegroom as part of the wedding arrangement.
10. PROGRAMS AND EPISODES
•
Michelle Tan ( Philippines ) and Sriyapali Priyanka (Sri Lanka) made a collaborative
output about the customs connected with courtship and marriage in Sri Lanka and
Philippines.
• The purpose of the training-workshop is to enable women to become competent in
all stages of radio productions.
• Aims to empower women through the use of radio in advocating for gender sensitive
approaches in life and development
12. PRODUCTION OF BROADCAST READY
MATERIALS
ISIS HAS PRODUCES THREE KEY BROADCAST READY MATERIALS
•
•
•
AWIT NG BABAE
ISIS RADIO PLUGS
THE STORY OF FOOD
13. AWIT NG BABAE (WOMENS MUSIC)
• The whole concept of the album is based on the desire to portray
women from a very positive perspective
• Generally talk about empowerment, where women are
encouraged to stand up for themselves and become real
protagonists in advancing the welfare and dignity of their gender.
• Hindi Sila Kundi Ikaw and Bumangon ka ‘t lumaya.
14. AWIT NG BABAE (WOMENS MUSIC)
Not they but you
“learn to take it, they say
Such is fate , that’s your luck
Pick up the pieces of your selfimage
Make it whole and never more
Allow it to be shattered
By the force of wits and fists
Injurious, enslaving
Not they, but you
Have the right to choose”
Rise and Free yourself
“Woman
You have the right to make mistakes
You shouldn’t be abused
Especially in your own home
Woman
Enough of this
Rise and free yourself
From the violent world you’re in”
15. RADIO PLUGS
• Violence against Women
• Women and Migration
• Women’s images in the Media
• Women and Food Security
• Women’s Empowerment in Agriculture
• Women’s Reproductive Health
16. RADIO PLUGS
• According to ISIS , the plugs are aimed at raising
awareness on the many issues and concerns of
women in the region and highlighting the
important roles that women play in the
development process.
17. RADIO PLUGS
Violence against Women
“Apply the right amount of
foundation and, viola, no more
black and blue. Oh, and eye
shadow, something bright to hide
that nasty bruise. And open your
eyes more, darling. A little lipstick
will do. But please, find the voice
and speak!”
“Don’t hide behind the make
up, mommy. No powder, no lipstick.
Just you and your smile.”
Women and Migration
“My dear Vicky, mama is all right. A
few months from now, debts to the
recruiter will be paid”
(voice of the employer) “Here all
foreigner are suspects. No, I will
keep your passport.”
“Dear Vicky, life here is good. I
will come home to you any day
now”
“Dear Mama, even my teachers are
going away. My friends ad I think
we will make a better life here so
no mother will have to go away.”
18. RADIO PLUGS
Women’s images in the Media
Women Fishers
(seductive lady) “are you man enough, taste
my whiskey”
“is it me?”
(teenage girl) “do you dream of a
whiter, smoother skin”
“is it me?”
(Newscaster) “she was naked when found in
the dark street, hogtied”
“is it me?”
“I have to salt and dry the fish”
“Fresh fish, very cheap”
“My fish for your can of milk”
“I can do your laundry for rice”
“Oh my baby…………………….”
“I’m not a victim, a product, a blind
consumer, a vamp. I’m a girl, a writer, a CEO, a
scientist, a farmer, a leader. And I’ll make this
world a better place for me”
