2. Executive Summary
Market Need
Identity Management as part of the overall security paradigm in the urban world is becoming critical
and larger day by day. There is huge latent need for a digital & Network Effect play. Besides, Access
Management is becoming more nuanced, which calls for a bigger role for technology such as IoT.
Opportunity
Overdependence on manpower and legacy technologies makes Identity & Access Management
inadequate, inefficient and costly for establishments. It also mars the User Experience - obtrusive,
inconvenient and compromising privacy. Hence a massive opportunity to launch a Digital Identity
based ecosystem play which creates and leverages network effect.
truMe Value
Proposition
truMe is a B2B SaaS play - a platform for identity management, with a vision to leverage a
‘truMe Digital Identity’ and Network Effect to meet the market need for a number of products in
the identity space. truMe has started by marrying the identity piece with IoT to create an Identity &
Access Management solution, which addresses the ubiquitous problem of lackadaisical security for
establishments and friction and lack of privacy for the users.
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3. The Problem
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- Access Management mired in legacy systems
• High on Cost
• Low on Value Addition in terms
of customized Access Rules,
Real-time Visibility, Differential
Access, data analytics
• Capacity constraints
• Rate of obsolescence
• Standalone
• Queue – Friction – Paperwork
• Privacy issues
• Productivity loss
Dependence on physical
evidence of identity
No Network Effect
Legacy Systems
Business
User
4. The Idea
truMe is a patented IoT platform for Identity & Access Management that delights the users, while
revolutionizing IAM for establishments - true security, flexibility to write Access rules, real-time
visibility, differential access, multi-level authentication & power of analytics
Vision
“Every person in the world owns a digital identity, hosted on truMe”
People across the globe use their truMe identity wherever access depends on identity/
authorization/ ticket
USP
truMe is a global platform that creates and leverages Network Effect, is eminently scalable and
can generate endless opportunities for new income streams across products and revenue models
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5. The Platform
Application
Layer
Access Gate
Controller
Location Server
Platform Play
Lends itself well to
mounting of all kinds of
identity management
products; No limitation
of scale
Ecosystem Play
More buildings installing
truMe means more
people downloading the
app and vice versa;
Network Effect
Real Time
Immense flexibility to
write and change
access rules. truMe
enforces the changes
without time lag
Global Nature
App works globally;
A large organization can
have a single access
management system
across geographies
Visibility &
Analytics
Complete visibility
on movement of
authorized entrants
and powerful
analytics at
command
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IoT Platform
on
Central Server
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6. FY 2017-18
Platform
developed; IP
patent applied for
Live POC in a
Business Park
done
First
customer in
place; use
cases expand
4th customer
in; Channel
partners on
board; Cost
optimized
Customers - 17
Products refined;
Patent published;
Execution fine-
tuned; Supply-
chain established;
1st quarter
2nd
quarter
2nd
Half
1st Half
2nd
Half
(projected)
Customers - 40
B2B + 100 DIY;
Presence in 3 top
cities; Sales Team
in place
Journey So Far
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FY 2018-19 FY 2019-20
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Customers/ Pilots
Traction
Customers – 17
Access Points – 94
Access/ Day – 5 K
Users on Platform – 200 K
Addition per month- 10 K
Access on Platform – 1.6 mn
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8. Lalit Mehta
Co-founder
• 24 years in Technology,
Finance & Automotive Industry
• Serial entrepreneur; other
ventures in Digital & Education
space
• Founder CEO - Decimal
Technologies
• Founder and Vice Chairman -
The Olive Schools
• MBA from IIM(A)
https://www.linkedin.com/in/mehtalalit
Pramod N Uniyal
Co-founder & CEO
• 24 years of leading
organizations in both private &
public sector
• Background in Internal
Security, Social Security and
Real Estate Development
• Partner & COO, Tribeca;
SBU Head, DLF; Regional
Commissioner, EPFO;
ACIO, Intelligence Bureau
• MBA from IIM (A)
https://in.linkedin.com/in/pramod-n-uniyal
Babu Dayal
Co-founder & COO
• 24 years in Information
Technologies, passionate about
developing IT products
• Serial entrepreneur; Founded a
health care startup in 2009
• Worked in three key markets -
India, USA and Japan in
technology domain
• B.Tech in Electronics & telecom,
Pune University
https://www.linkedin.com/in/babudayal
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The founders have rich and diverse experience of starting, running and scaling up businesses. They also have a long
shared history. Lalit and Pramod are MBA batch-mates; Babu and Lalit have worked together, intermittently, for almost 12
years. Lalit participates in strategy; Pramod and Babu run the company
The Team
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Competition Not a single ecosystem play; No player present across
full value chain
Mygate , Veris,
Vizmo
Honeywell, Bosch, HID, Gallagher,
Matrix
Clearme, ShoCard
• VMS apps, no Access
Control
• At lowest rung of the value
chain, with no capability to
meet end-to-end
requirement
• Standalone, legacy hardware play with
high cost and obsolescence issues
• Lack of Machine Learning capabilities
• Inflexible architecture
US companies
• Clearme only works in USA and is
confined to airport access.
• ShoCard is primarily into identity
authentication
10. truMe Story
Platform Play
- Scalability in-built
- Easy mounting of
multiple products
- Harnesses
strengths of cloud
Unit Economics
- 60% margin on
Hardware
- 80% margin on
software
Scalable
- Easy onboarding &
Collection
- Touchless installation
- Quick ramp-up
- Infinite capacity of
Platform
Network Effect
- Creates entry barrier
- More use cases &
establishments mean
more users and vice
versa
Sustainable
- Demonstrated
execution capability
- Very Sticky solution
- Low maintenance
- Cloud & internet
improving fast
Ahead of Competition
- Existing players
standalone; legacy
technology
- No significant player
across products
spectrum
- No other online play
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