Digital fluency - session 1 - generation C work

1. Idir BOUALIA - MBA 1C

2. The generation C … Who are they ?
4 words to definite them …
Connection : Connecting across all screens, all the time, everywhere.
Community : They engage in several distinct groups simultaneously.
Creation : Adding something when they think it’s relevant and they can have an impact.
Curation : Quenching their thirst for connection by seeking out ‘shareworthy’ content.
But they are also … highly engaged, making purposeful decisions about the way they
choose to live their lives.
They are motivated by honesty and integrity.
They are empowered by technology, living in the moment, always on.
And they’re proud to give back more than they take on.

3. My definition of ?
I imagine them … always Connected
Carring about the environnment
Childish
Concerned by the world around them
Cool
Curious
Contributing for a different future
Content sharers
Digital Consumers ...

4. Google is the best exemple about researching Gen C people.
This entreprise has been created by Gen C people, for Gen C
people. Their management technics, their philosophy and their
ability to attract all Gen C people through who they are made
about Google the most connected company in the world.