Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Nudge human
1. Human tendencies would benefit from nudges
Tendency:
• Loss aversion
Implication:
• Decisions made to avoid loss – possibly at the
expense of gain
• Inertia; “status quo bias” • “Default option” prevails; may avoid making
decisions requiring even small action, despite
the potential benefit
• Limited cognitive abilities • Do not perform “mental accounting”; do not
always recognize delayed benefit
• Incomplete self-control • Many people pay 3rd parties to help make better
decisions (over eaters, smokers, etc.)
• Herd mentality • May affect decision making by informing
what other people are doing