Life Jacket Loaner Program: The Sea Tow Foundation will be continuing their successful life jacket loaner program that has been steadily growing over the last six years and currently includes 216 life jacket loaner stands throughout the U.S. which have provided over 22,000 life jackets to recreational boaters in free loaner programs around the country. The Sea Tow Foundation is also launching a nationwide Life Jacket Drive program to collect new and gently used life jackets from boaters that no longer need them or have outgrown them, thus extending the life of the existing Life Jacket Loaner Stands. Designated Skipper Campaign: The Sea Tow Foundation will develop, produce and implement a nationwide program to make sure that boaters know that they should always appoint a "Designated Skipper" before each boating trip. To ensure that this message reaches boaters, the Sea Tow Foundation will be developing a website to encourage boaters to "Take the Pledge" and will be putting the "Designated Skipper" messaging materials in places where boaters will see it and pay attention to it by working with a number of other RBS organizations and companies to distribute this message to their members and customers.

1. Sea Tow Foundation’s Life Jacket
Loaner Program & Life Jacket Drive

2. A Brief History
• 6 Grants since 2008
• Over 29,000 life jackets
• 268 life jacket loaner stands
• 27 states
• Assist 38 non-profits/boating
agencies to host their own loaner
stands

3. RBS Strategic Plan Objectives
• Strategy 2.3 – Deliver Boating Safety Education
Messages through Grassroots Efforts
• Strategy 2.4 and 2.5 – Deliver Branded Messages
through Traditional Mass Media and Non-
Traditional Media
• Strategy 4.6 – Evaluate Life Jacket Loaner
Programs
• Strategy 8.6 – Increase Boaters’ Knowledge of
Safety Equipment

4. Sea Tow Foundation’s Life Jacket Drive
Collect new and gently used
life jackets to be repurposed
in the life jacket loaner
program
Sea Tow Foundation provides:
– Program Manual
– Press Kit
– Signage files
– Life Jacket Drive cards and
whistles to attach to donated
life jackets

5. Sea Tow Foundation’s
Designated Skipper Campaign
• Reduce the number of
accidents and fatalities
attributed to boating
under the influence (BUI)
• Encourage boaters to
Pledge to Be or Designate
a Sober Skipper for every
boating trip

6. RBS Strategic Plan Objectives
• Strategy 2.5 – Deliver Branded Messages
through Non-Traditional Media
• Strategy 6.5 – Conduct BUI Awareness and
Enforcement Campaign

7. How to Execute the Designated
Skipper Campaign
• The Sea Tow Foundation is developing
marketing materials that you can get for FREE
• The Sea Tow Foundation’s Designated Skipper
message will be distributed to boaters through
print advertising, digital advertising, social
media and email marketing efforts.
• States, non-profit organizations, boating
agencies and boating industry companies can
all participate

8. Any Questions?
Vanessa Kraus
vkraus@seatow.com