trategic Planning and Implementation Project A diverse workforce that would reflect the Vietnamese community The vision of this new business would be: Drive transformation and innovation in care delivery and more fully engage our patients in their wellness and care. The mission statement would be: Enhancing access to care and providing community benefit to under-served populations.

1. Strategic Planning And Implementation
HUSSEIN ABOUELNAGA
WESTCOAST UNIVESITY
PROFESSOR. RON J. MACIAS
04/28/2018

2. Strategic
Plan
Strategic Goals
• Better the lives of many elderly
Vietnamese.
• A diverse workforce that would reflect the
Vietnamese community.
• Families and patients have access to
resources in an environment that is
responsive to their needs.

3. Strategic Plan
Strategic
Objectives
Accommodate
70% of
Vietnamese.
Charge more by
30% from other
communities.
Increase
Vietnamese
recruitment by
50%
Train 90% of
the worker's
Vietnamese
language
Involve cultural
practices by
40%
Locate the
business in
their
environment

4. Strategic Plan
Measurement
• To measure the effectiveness of our strategic
plan and implementation processes, we would
be considering the number of customers who
visit our premises every day.
• The trend of how these customers visit us would
be taken to see whether there will be progress
regarding increasing patients each day.

5. Action Plan
• Objectives: Purchase aTV ad space fromVietnamese
AmericanTelevision (VATV) network
Open Facebook page
• Strategies:
•ContactVATV Network
•Contact Facebook team
•Meeting to execute a contract withVATV.
•Contract with Facebook execution

6. Action Plan
Activities
• Research on the view traffic of this network.
• Find some of the brands that have been successful after using
theVATV for advertising
• Determine the appropriate times to show the ad
• Project the number of customers to reach.
• Determine the market target we intend to reach
• Get schedules of key members of the organizational team
• Legal counsel is Included. Also, all matters regarding contract
security withVATV be discussed and written down
• Involve key marketing team members and legal counsel.

7. Action
Plan
Involved persons:
Project Manager,
Board ofTrustees,
Marketing team
and the Legal
team
The projected
budget would
amount to
$111,000

8. Reference
Anderson, L. M., Scrimshaw, S. C., Fullilove, M.T., Fielding, J. E., & Normand, J. (2003). Culturally
competent healthcare systems:A systematic review. American journal of preventive
medicine, 24(3), 68-79.
Betancourt, J. R., Green, A. R., & Carrillo, J. E. (2002). Cultural competence in health care: emerging
frameworks and practical approaches (Vol. 576). NewYork, NY: Commonwealth Fund,Quality of
Care for Underserved Populations.
Zuckerman, A. M. (2005). Healthcare strategic planning. Health Administration Press.