2. sep.12 sep.12 sep.12
Retailers
PO WU SKU
SoV M2 Retaileri METRO
DM
11
2
29
3
31
3
RODA MARKET , 1.00% IDEA EXTRA , 0.80% KTC , 0.60% LILLY 2 4 4
DM , 0.50%
TRGOPROMET , 1.10% LURDY SUPER ; 0.40% IDEA EXTRA 6 9 11
PERSU , 1.10% LILLY , 0.30% MERCATOR 8 10 11
SUPERVERO , 1.20% RODA 9 14 16
SENTAPROMET , 0.30%
SUPERVERO 5 9 11
AMAN , 1.40% TP MORAVA , 0.10% TEMPO 3 7 9
IDEA SUPER , 1.50% AMAN 5 6 6
GOMEX 6 9 12
MERCATOR , 2.10% IDEA 6 9 11
GOMEX , 2.50% METRO , 26.30% MAXI MINI 4 5 5
PERSU 4 6 6
INTEREX , 2.70%
RODA MARKET 9 9 10
IDEA , 3.30%
SENTAPROMET 3 6 6
Retailers outside TP MORAVA 1 2 2
selection, 3.70%
TRGOPROMET 8 9 9
UNIVEREXPORT
GROUP 8 13 13
UNIVEREXPORT GROUP DIS YU 8 18 31
, 4.30%
IDEA SUPER 6 9 11
INTEREX 4 8 8
KTC 2 4 5
LURDY
MAXI , 11.00% SUPERMARKET 2 2 2
TEMPO , 4.90%
MAXI 5 6 6
RODA
SUPERMARKET 9 14 16
Retailers outside
RODA SUPERMARKET selection 9 14 16
, 5.40% RODA , 10.10%
MAXI MINI , 5.40%
DIS YU , 7.90%

3. SoV M2 PROIZVOĐAČA U KATEGORIJI
ALBUS NOVI
Brands outside sep.12 sep.12 sep.12
METRO, 1.80% SAD, 0.60% Brands
selection, 0.70%
PO WU SKU
SAPONIA HENKEL
HENKEL
D.D., 6.20% GROUP 68 77 80
GROUP, 28.60%
PROCTER &
GAMBLE 52 62 78
BEOHEMIJA 65 71 89
SAPONIA D.D. 17 17 17
METRO 2 2 2
ALBUS NOVI
SAD 1 1 1
BEOHEMIJA, 32.
30% Brands
outside
selection 4 4 4
PROCTER &
GAMBLE, 29.80
%

4. SoV ProizvoĎača po trgovcima
0.50%
6.90%
11.10% 10.00% 7.80% 11.10% 11.30% 11.10%
16.70%
6.90%
33.30% 11.10% 33.30%
20.00%
17.20%
36.40%
33.30% 33.30%
60.00%
54.90% 77.80%
Brands outside selection 50.00%
44.40%
ALBUS NOVI SAD 99.50% 11.10% 40.00% 11.10%
20.70%
METRO 51.70%
SAPONIA D.D.
66.70% 66.70%
BEOHEMIJA 20.00%
11.30%
PROCTER & GAMBLE 16.70%
44.40% 44.40%
HENKEL GROUP 35.00% 33.30%
30.00%
22.50% 22.20% 20.00% 16.70%
17.20%

5. 11.10% 8.50% 11.10% 9.10% 7.10%
13.70% 16.70% 15.40%
25.00%
22.20% 15.40% 27.10%
50.00% 50.00% 50.00% 48.60% 35.70%
33.30% 37.70%
43.20%
50.00%
22.20% 37.50%
Brands outside selection 38.50% 27.10% 11.10%
21.40%
ALBUS NOVI SAD 18.00% 19.50%
METRO 13.70%
SAPONIA D.D. 16.70% 50.00% 50.00% 50.00%
44.40% 44.40%
BEOHEMIJA 37.30% 37.50%
29.50% 30.80% 33.30% 33.80% 35.70%
PROCTER & GAMBLE
16.70%
HENKEL GROUP

6. SoV Robne Marke Brend vs Private Labels
BIOAKTIV, 1.80 Private
ARO, 1.80%
% Brands outside Label, 1.80%
DEUS, 2.50%
selection, 1.30%
FAKS, 0.30%
RUBEL, 4.10%
DUEL, 29.70%
TIDE, 5.50%
BONUX, 9.90%
National
Brands, 98.20
%
PERSIL, 10.90%
MERIX, 17.70%
ARIEL, 14.40%

7. HIT PROIZVOD
Merix 2u1 Lavanda i Pačuli 3 kg

8. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 69 36 46 330