1. 2013 DECEMBER
CALENDAR OF OPENING LEAFLETS
NEGRESTI
OAS
BRASOV,
TARGOVISTE
BRAD, DOROHOI,
GALATI
SIBIU
BUSTENI,
TARGU MURES
In December 2013 Penny Market had 9 store openings, on top of starting on 12 December a
national campaign of rewarding loyal customers, by turning their shopping basket into bonus
points, which at a certain amount generates 100% or 91% discounts for PYREX knives.

2. 2013 DECEMBER
Driving consumer advantages in first page leaflet

10 lei vouchers, offered in the first 2 day of opening,
which can be used in a certain period for purchases of
minimum 50 lei on a receipt.

temporary price reduction for food articles, 6 in
average, whose individual prices were lower than 10 lei.
3 of them were present in all leaflets:
o Bananas – the minimum price was 2.99 lei/kg.
o Coffee (private label) – the minimum price was
6.49/250 gr.
o Sugar (brand) – the minimum price was 3.59/kg.

temporary price reduction for non-food articles, 2
article reduction in average of high money value.

3. 2013 DECEMBER
Special exposure in the opening leaflets

2 pages of non-food articles with temporary
price reductions.

private label presentation, with at least
1 price reduction of an article in each range:
o BONI (range of dairy products)
o COLIBA CIOBANASULUI (cheese range)
o HANUL BOIERESC (Romanian products)
o TOP APETIT (basic foods range)
o FRUIT&FRIENDS (soft drinks range)
o DOLCE MOMENTO (sweets range)
o CIAO (detergents range)

4. 2013 DECEMBER

1 page of PENNY ADVANTAGES:
o Freshly baked bread and pastry
specialties
o Daily freshness: fruits and vegetables,
bread, dairy and cold cuts are
frequently checked in terms of quality
and freshness
o Trust: All products are permanently
tested in terms of quality in both
internal and external laboratories and
institutions
o Quality: great taste of products
o Low prices every day for international
and national brands with the best
quality

5. 2013 DECEMBER
Structure of opening leaflets
Market level 1
BAZAR
BAZAR Total
ELECTRO-FOTO-CINEMA-SUNET
ELECTRO-FOTO-CINEMA-SUNET Total
FMCG
FMCG Total
FRESH
FRESH Total
PAGINI DE IMAGINE Total
TEXTILE Total
Grand Total
Brands type
NATIONAL BRAND
NO NAME BRAND
NATIONAL BRAND
NO NAME BRAND
NATIONAL BRAND
PRIVATE LABEL
NO NAME BRAND
PRIVATE LABEL
NATIONAL BRAND
NO NAME BRAND
NATIONAL BRAND
NO NAME BRAND
Total
41
25
66
75
2
77
183
52
3
238
60
49
55
164
1
4
550

6. 2013 DECEMBER
Thank you for your attention
I remain at your disposal for further information or a live demo
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
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