Qeturah Dot Com is a Nigeria based B2C which serves the purpose of being your go-to website to buy and sell African art and crafts.
We partner directly with the crafters which helps us fulfil our promise of providing top quality items for sale at all times, and also making these items competitively priced as the middleman (reseller) is eliminated.
2. Problem 1:
There is no online platform to cater for
the growing demand for top quality
African art and craft locally and in the
global Diaspora market.
3. Problem 2:
African craft suppliers experience
limited market growth as their
customers happen to be immediate
family members and relatives, friends,
colleagues and neighbors. Growth rate
is restricted as there are little or no
opportunities to scale.
4. Solution:
Qeturah Dot Com is the go-to Ecommerce
platform to shop for top quality competitively
priced African art and craft. We partner directly
with the crafter to ensure we fulfil our promise of
quality.
As we continue to understand our shoppers
behavior and business processes, we will improve
our sales approach and educate our merchants
on better fulfillment of customer wants and needs.
5. Mission
Create a community that fosters the seamless
trade of top quality African art and craft directly
from crafters, at competitive prices and record
time delivery.
6. Economic Statistics
92%
8%
Nigeria's GDP 2014
Other Distributive trade $51.5 billion
Art & Craft $4.48 billion
Nigeria is the most
populous black nation –
178+ million people – 23%
middle class.
Nigeria’s GDP 2014 - $560
billion
Non oil sector -
Distributive trade of $56
billion (10% of total GDP)
Art and craft – 8% of
distributive trade
7. Revenue Streams
Primary Revenue +
- 17% commission fee per transaction
(from partner merchants)
+
In-site
Advertisements by
non competitive
brands as a
Secondary
Revenue Stream
Digital / social marketing Customer service
Packaging Logistics
10. 2015/2016 expansion plan
Increase merchants headcount to 50 by December 2015
Capture 3% of Lagos market share by March 2015
Increase market share by 3x every quarter year
Expand sales to other major cities in Nigeria – Abuja, Port Harcourt, Benin, Warri.
and Kaduna by January 2016.
Expand customer facing teams like support, sales, etc. to accommodate new
customers by March 2016.
Capture 4% share of the Nigerian art and craft market by September 2016
Strategizing plans to expand merchant base intercontinentally, and global
shipment by December 2016
Double on marketing according to demand to widen our lead flow to lower
cost per acquisition long term
12. Funding Request
2014 2015
$8,000 $5,000
Seed Seed
Personal Tony Elumelu
Foundation
Funding History
Amount requested: $200,000
Projected lifespan of funds: 2 years
Security type: Convertible note/equity (negotiable)
Financial needs to be covered:
Funding Expenses
Office Space equipment $2,500
Hardware and Software purchases $7,000
Operation expenses $50,916
Salary and wages $78,048
Purchase of company vehicle $11,000
Conferences and Networking Events $6,000
Contingencies $30,000
Miscellaneous $14,536
Total $200,000
13. Founding Team
Keturah Ovio-Onoweya- CEO Olaoluwa Oluro - Lead Developer
Victor Akadu – Chief Marketer
Keturah is very tech savvy with an
Undergraduate degree in Software
Engineering at Nottingham Trent
University UK. She also helped build
2 tech startups in Malaysia within
2years.
She is goal driven and determined
International traveler victor
received top notch education at
University of Nottingham, Malaysian
campus and possess a wealth of
experience in management and
marketing in Malaysia, Indonesia,
Dubai and Abuja.
Olaoluwa is tech savvy and loves to
learn new and improve his
programming languages. He has
developed a number of software
programs including a fully functional
Banking software for a Microfinance
bank in Nigeria.
14. Keturah: @ketybrown | +234 818 160 8844 | keturah@qeturah.com
Victor: +234 817 498 4987 | victor@qeturah.com
@qeturahdotcom | www.qeturah.com
Bridging Africa to the World