1. 2015
Eastern Region
Meeting
Aug. 31 - Sept. 1
Raleigh Marriott City Center
Raleigh, NC USA

2. The
following
presenta1on
reflects
the
personal
views
and
thoughts
of
Lisa
Goble,
Tim
Benoit-­‐Ledoux,
Heidjer
Staecker,
and
Dinesh
Divakaran
and
is
not
to
be
construed
as
represen1ng
in
any
way
the
corporate
views
or
advice
of
their
respec1ve
organiza1ons
and
their
Affiliates,
Subsidiaries
or
Divisions,
nor
the
views
or
advice
of
the
Associa1on
of
University
Technology
Managers
(AUTM).
The
content
is
solely
for
purposes
of
discussion
and
illustra1on,
and
is
not
to
be
considered
legal
advice.
2
DISCLAIMER

3. Social
Innova3on
and
Enterprise
Workshop
B2,
Monday,
August
31st
1:30-­‐3pm

4. MODERATOR
Lisa
A.
Goble,
Ph.D.,
Office
of
Innova3on
Commercializa3on
Research
Policy,
Export
Control,
&
COI
Officer
University
of
North
Carolina
Greensboro

5. MEET
YOUR
PANEL
Tim
Benoit-­‐Ledoux,
J.D.
Licensing
Manager
University
of
New
Hampshire
Dinesh
Divakaran,
Ph.D.,
Associate
Director
North
Carolina
State
University
Heidjer
Staecker,
J.D.
Partner
TreMon3
Consul3ng,
LLC

6. HOUSEKEEPING
• Panelists:
– Self
introduc3on
– Discussion
of
experience
with
social
innova3ons
within
each
respec3ve
environment
• Ac3vity
– 4
groups
– Case
studies
–
path
to
commercializa3on
• AUTM
evalua3on

7. GOALS
– Analyze
path
to
commercializa3on
for
social
innova3ons
and
enterprises,
– Develop
best
prac3ce
solu3ons
to
sustain
commercializa3on
of
non-­‐tradi3onal
forms
of
IP
for
social
benefit

8. UNCG
Lisa
A.
Goble,
PhD
UNC
Greensboro,
Office
of
Innova3on
Commercializa3on
Licensing
&
Research
Policy,
Export
Control,
COI

9. Market
technology
to
firms/
entrepreneur
Spinoffs
&
Startup
companies
TTO
evaluates
inven3on
for
commercializa3on
poten3al
Disclose
inven3on
to
the
TTO
Scien3fic
discovery
made
by:
University
scien3st
Graduate
students
Research
teams
Nego3ate
licensing
agreements
/
royal3es/
equity
stake,
etc.
Exis3ng
firms
adapt
and
use
technology
License
technology
University
policies
and
funding
source
Firm
and
university
cultures
University
reward
systems
and
culture
No
disclosure,
bypass
the
TTO
University
holds
3tle
to
inven3on
Academic-­‐industry
collabora3on:
Consul3ng
Research
contracts
Joint
labs
IP
Protec3on:
Patents
Copyrights
Trademarks
Trade
secrets
Federal
funding
agency
holds
3tle
to
inven3on
Informal
technology
transfer:
Talks
and
mee3ngs
Joint
publica3ons
Technical
assistance
Inven3on
enters
public
domain
Funding
source:
Federal
Agency
Private
grants
Industry
contracts
Dona3ons
Venture
capital
Inventor
retains
3tle
to
inven3on
Firm
and
university
cultures
Formal
and
informal
mechanisms
Process
of
technology
transfer
Influence
on
process
of
technology
transfer
Source: Bradley, S. R., Hayter, C. S., & Link, A. N. (2013). Models and methods of university technology transfer. Foundations
and Trends® in Entrepreneurship, 9(6), 571-650.

10. UNCG
VALUE
CHAIN
UNCG Innovations OIC
Start-Up
Company
or
Business
Partner
Internal
Development Path
Due
Diligence
IP Licensing
Prototype
Proof-of-Concept
Efficacy Studies
Classic Pathway
Business Development
Collaborative, Reciprocal
Partnerships,
Outreach &
Engagement
Faculty/Staff
Education
Value
Community
Outreach
Research
Administration
+
++

11. • Learning
L2
Together™
–
Startup
• Preven3on
Strategies™
–
Startup
• NewDelta
Digital™
–
Startup
• Friends
helping
Friends™
–
Licensee
• CTASIT
Course
Mgmt
–
Startup
• The
Collaboratory®
–
Licensee
• Jus3fied
Mail™
–
Startup
• WorKapture™
–
Licensee/Startup
UNCG
SOCIAL
INNOVATIONS

12. INTERNAL
&
EXTERNAL
RESOURCES
• Patent
&
Commercializa3on
Commieee
• Innova3on
Commercializa3on
Advisory
Network
• Resources
for
Royalty
Rate
determina3on:
– LES
Deal
Term
&
Royalty
Rate
Survey
Report
(2011)
– ktMine
Royalty
Rate
Resource
Guide
(2012)
• Addi3onal
resources:
– UNCG
&
NCA&T
Partnership:
Gateway
University
Research
Park
(GURP)
• “Where
collabora3on
s3mulates
innova3on”
– NC
Entrepreneurship
Center
at
UNCG,
– Nussbaum
Center
(small
business
incubator),
– Community
partnerships
–
• (Elon
Law
School,
The
Forge,
Greensboro
Partnership
&
Entrepreneur
Connec3on)

13. UNH
Tim
Benoit-­‐Ledoux,
J.D.
Licensing
Manager
University
of
New
Hampshire

14. Social
Innova3on
&
Enterprise
at
UNH
• Hired
FTE
Licensing
Manager
• New
Disclosure
Forms
• Educa3on
/
Seminars
• Compe33ons
• Grant
Opportuni3es
• Other
Resources

15. Recent
Disclosure
History
at
UNH
20
43
46
71
48
15
23
25
39
31
0
10
6
16
7
3
7
5
3
5
2
3
10
13
5
FY11
FY12
FY13
FY14
FY15
DISCLOSURES
AT
UNH,
FISCAL
YEARS
2011
-­‐
2015
Total
Disclosures
Inven3on
Trademark
Copyright
Sooware

16. The
“What”
and
“How”
• Time
• Educa3on
• Crea3vity
• Business
Model
Canvas
• Clear
Marke3ng/
Branding

17. Case
Study
-­‐
Opera3on
Hat
Trick™
• In
2007,
Dot
Sheehan,
UNH
Assoc.
Athle3cs
Director,
developed
a
local
program
she
named
Opera3on
Hat
Trick.
• Goal:
Use
UNH’s
rich
tradi3on
in
hockey
to
benefit
Veterans.
• 2011
-­‐
Trademark
Applica3ons
Filed.
• 2012
-­‐
Non-­‐Profit
Formed,
OHT
went
na3onal
and
in
3
years
has
grown
beyond
anyone’s
wildest
expecta3ons.

18. OHT
Case
Study
Cont.
• 2012
–
UNH
licenses
trademarks
to
OHT
• 2013
–
Dot
Sheehan
award
Innovator
of
the
Year
• As
of
June
2015
–
Licensing
Consists
Of:
– 230
Colleges
– OHT
is
licensed
in
every
state
in
the
U.S.
– 70
Minor
League
Baseball
Teams
– 16
NHL
Teams
– 40
Private
Companies
• November
2015
–
OHT
will
be
in
300
Lid
stores
na3onwide.
OHT
will
receive
all
proceeds
from
the
canister
program
thru
the
Lids
Founda3on

19. OHT
–
Put
A
Face
On
It
Video

20. NCSU
Dinesh
Divakaran,
Ph.D.,
Associate
Director
North
Carolina
State
University

21. N o r t h C a r o l i n a S t a t e U n i v e r s i t y © 2 0 1 5 . A l l r i g h t s
r e s e r v e d .
People-First Tourism:
IT as a Mechanism to enable Social
Innovation and Enterprise
AUTM Eastern Region Meeting
Aug 31, 2015 – September 1, 2015
By
Dinesh Divakaran, Ph.D., MBA.
Associate Director, Office of Technology Transfer

22. People-First Tourism – A research project
q People-First Tourism is a participatory action research project that linked tourism micro-
entrepreneurs trying to pursue dignified and sustainable livelihoods through tourism with
adventurous and conscientious tourists interested in unique off the beaten path
experiences and in making positive impacts on the communities they visit.
q People-First Tourism was a project of North Carolina State University and of North
Carolina Cooperative Extension. Initial seed funding for the development of People-First
Tourism was provided by The North Carolina Rural and Economic Development Center
and the North Carolina Sea Grant.
q This project originated from the scholarship of select project founders, who have
extensive research records on the ways individuals and communities respond to
opportunities and challenges posed by tourism development.
q The project is proposed as a solution to the amply documented shortcomings of tourism
to engender improved wellbeing and sustainability in destinations.
q As the project grows, the list of partners and collaborators has been expanding to
include numerous academic institutions, community development organizations and
businesses - in North Carolina, the US and internationally.
N o r t h C a r o l i n a S t a t e U n i v e r s i t y © 2 0 1 5 . A l l r i g h t s
r e s e r v e d .

23. People-First Tourism, Inc. – A social venture
q People-First Tourism is now an official NC State startup.
q It has received support from two NCSU OTT programs, AceIT and PackStart.
q OTT filed trademarks on People-First Tourism and P1T.
q NC State OTT licensed the technology to People-First Tourism, Inc.
q The startup license was a license to software copyrights and trademarks.
q People-First Tourism is a social venture, as it aims at maximizing social profit while
breaking even financially.
q People-First Tourism is an online marketplace for buying and selling genuine
tourism experiences.
q Ultimately, through this online marketplace, local communities are encouraged to
own their tourism valuable resources and earn income that stays locally, while
travelers enjoy more authentic interactions within the local community and
environment.
N o r t h C a r o l i n a S t a t e U n i v e r s i t y © 2 0 1 5 . A l l r i g h t s
r e s e r v e d .

24. People-First Tourism, Inc.
N o r t h C a r o l i n a S t a t e U n i v e r s i t y © 2 0 1 5 . A l l r i g h t s
r e s e r v e d .

25. Dissemination and Sharing of TRP
N o r t h C a r o l i n a S t a t e U n i v e r s i t y © 2 0 1 5 . A l l r i g h t s
r e s e r v e d .

26. P1T – empowering tourism micro-entrepreneurs worldwide
N o r t h C a r o l i n a S t a t e U n i v e r s i t y © 2 0 1 5 . A l l r i g h t s
r e s e r v e d .

27. Office of
Technology
Transfer
Dinesh Divakaran, Ph.D., MBA.
Associate Director
dinesh_divakaran@ncsu.edu

28. TREMONTI
CONSULTING
Heidjer
Staecker,
J.D.,
LLM
Partner
TreMon3
Consul3ng,
LLC

29. “Social”
Benefit
and
Nontradi3onal
Sources
• Generally
all
technology
commercializa3on
could
be
see
as
socially
beneficial
• Looking
more
towards
those
crea3ons
and
innova3ons
that
have
been
tradi3onally
overlooked
in
“technology”
transfer
• Copyrights/trademarks,
programs,
databases,
content
• Diverse
defini3ons
of
benefit
to
ins3tu3on

30. • “The
TCU
Ins3tute
of
Child
Development
strives
to
help
children
suffering
the
effects
of
early
trauma,
abuse
or
neglect.
We
conduct
research
to
deepen
understanding
about
the
complex
needs
of
these
children
and
how
and
why
these
harmful
experiences
can
impair
development
and
lead
to
social,
behavioral
and
emo3onal
problems.
We
design
and
promote
research-­‐based
models
for
prac3cal
interven3ons
that
anyone
can
use
to
help
children
heal
and
reach
their
highest
poten3al.”
• Has
developed/sells
DVDs
for
use
by
parents,
schools,
counselors,
etc.
• Unique
pedagogy
related
to
this
topic
helps
drive
enrollment
by
students
interested
in
this
field.
• Branding
of
the
ins3tute
sets
it
apart
from
others
that
might
try
to
adopt
the
teaching
methadology.

31.
• Developed
at
the
history
department
at
the
University
of
West
Florida
• An
innova3ve
and
comprehensive
heritage
tourism
app
• Focuses
on
providing
historically
accurate
informa3on
about
tourist
sites
• Licensed
to
company
that
provides
cultural
resource
management
services
• Single
license
with
mul3ple
revenue
targets

32.
• INTERACT
(Interven3ons
to
Reduce
Acute
Care
Transfers)
is
a
quality
improvement
program
that
focuses
on
the
management
of
acute
change
in
resident
condi3on.
It
includes
clinical
and
educa3onal
tools
and
strategies
for
use
in
every
day
prac3ce
in
long-­‐term
care
facili3es.
• Series
of
forms,
used
in
printed
form,
fillable
pdfs
and
incorporated
into
EMRs
• Also
training
and
cer3fica3on
• Value
in
the
program
and
the
forms,
but
also
significant
value
in
the
trademark
• Mul3ple
non-­‐exclusive
licensees
and
mul3ple
income
streams

33. Issues
with
these
opportuni3es
• You
may
have
a
patent
policy,
but
do
you
have
a
copyright/trademark
policy
• Will
this
run
afoul
of
other
TM
licensing
on
campus
• Will
you
have
pushback
on
dealing
with
crea3ons
vs.
scholarly
works
• If
there
are
mul3ple
licensing
opportuni3es,
can
your
office
handle
the
workflow
• Scalability
of
the
opportunity
• How
do
you
efficiently
mone3ze
the
opportunity?
• Inventors
may
not
understand
the
commercializa3on
process
• Is
this
a
metric
that
supports
your
office

34. WORKSHOP
ACTIVITY:
CASE
STUDIES

35. Ac3vity:
Case
1
–
Bringing
in
the
Bystander®
• Bringing
in
the
Bystander
is
a
program
developed
by
leading
researchers
at
UNH
that
trains
communi3es
a
responsible
approach
to
ending
sexual,
rela3onship,
and
domes3c
violence.
• Poten1al
Intellectual
Property
– Trademark
– Copyright
• Value
Proposi1on:
Deliver
ins3tu3onal
capacity
in
policy,
programming,
direct
service
and
preven3on
strategies
to
reduce
sexual
and
rela3onship
violence
through
evidence-­‐based
research.
• Customers:
Universi3es,
Military,
State
Domes3c
and
Sexual
Violence
Coali3ons,
School
Systems
• Compe11on:
Green
Dot
&
MVP
Strategies

36. Exercise:
Case
1
Bringing
in
the
Bystander®
• Consider
how
to
manage
the
intellectual
property
• Marke3ng
• Licensing
models
• Revenue
streams

37. Ac3vity:
Case
2
–
Science
of
Healthful
Living
™
• Middle
School
Physical
Educa3on
curriculum
for
6th-­‐8th
grades
– 5
year,
$1.3
million
grant
from
the
NIH
to
– design,
implement,
assess,
and
disseminate
a
science-­‐based
approach
to
middle
school
physical
educa3on
consistent
with
Na3onal
and
State
Essen3al
Standards.
• Poten1al
Intellectual
Property
– Trademark
– Copyright
• Value
Proposi1on:
Randomized
controlled
clinical
trails
show
significant
increases
in
students’
knowledge
of
health-­‐related
science
and
the
science
inquiry
process.
• Customers:
Middle
&
High
School
Systems
World-­‐wide
• Compe11on/Barriers:
– US
-­‐
Resistance
to
change,
de-­‐centralized,
regional
educa3on
systems

38. Exercise:
Case
2
–
The
Science
of
Healthful
Living
™
• Managing
the
intellectual
property
– Registra3on
with
USPTO?
• Marke3ng
– How
to
break
into
protected/difficult
markets
• Licensing
models
• Revenue
streams

39. How
UNH
Managed
&
Commercialized
Bringing
in
the
Bystander®
• 2012
Trademark
applica3on
filed
on
Bringing
in
the
Bystander®
• 2013
Registra3on
gained
&
copyright
applica3on
filed
on
the
Program
Curriculum
• 2014
Licensing
began
via
• Direct
Sales,
• Regional
and
Customized
Trainings,
• Trainer-­‐the-­‐trainer
events,
and
• Tradi3onal
licensing
model
• 2014
Preven3on
Innova3ons
Research
Center
Formed

40. • As
of
June
2015
–
100
End
User
Licenses
• Over
100k
in
Revenue
for
FY15
• Hired
four
support
staff
• Regional
Trainings
• Licensed
in
Sweden
and
soon
to
be
Canada.

41. Ini3al
UNCG
steps
commercializing
The
Science
of
Healthful
Living
™
• 2015
disclosed
to
TTO;
funding
ends
2016
• Ini3al
marke3ng
efforts
– Direct
contacts
to
inventors
network
• Interna3onal
Ministries
of
Educa3on
• Private
educa3onal
ins3tu3ons
– Exploring
educa3onal
resource
providers
&
their
products
to
find
fit

42. Ques3ons?
AUTM
Survey
–
Feedback
is
extremely
helpful!