1. ®
The Official Publication of the
Western States
Roofing Contractors Association
MARCH/APRIL 2015 II $3.50
The Official Publication of the
Western States
Roofing Contractors Association
MARCH/APRIL 2015 II $3.50 On the cover…
Technology Increases
Efficiency in Texas
(page 14)
On the cover…
Technology Increases
Efficiency in Texas
(page 14)
In this issue…
Metal Roofing
IRE Convention Recap
PV Installation Leaks
Workforce Training
Prevailing Wage
In this issue…
Metal Roofing
IRE Convention Recap
PV Installation Leaks
Workforce Training
Prevailing Wage

2. s a national roofing compa-
ny, CentiMark Corporation,
Canonsburg, Pennsylvania,
has a goal of setting themselves apart
from every other roofing company.
“While CentiMark has many assets,
our greatest strengths have always
been and will continue to be the dedi-
cation and hard work of our associ-
ates. Together, we work hard and we
work smart.” This statement from
the founder, Edward B. Dunlap, is
used throughout CentiMark litera-
ture. They believe an important key
is technology. As an early adopter of
technology solutions, CentiMark has
not only worked with many technolo-
gy companies but has also built pro-
prietary software for sales, market-
ing, and operations. Aerial imagery
and aerial measurement reports are
important technology tools and
ingredients that they use.
Ryan Shinn, CentiMark Corpora-
tion Western Group marketing man-
ager out of the Dallas-Fort Worth,
Texas, area, stated, “Our customers
have all shapes and sizes of build-
ings, including a large number of
multi-story facilities. From a corpo-
rate level we want to have as much
information as possible on every
building before we even step foot on
the roof of that building. Safety is
always one of our customer’s major
concerns. We have known a long
time that we had to utilize technology
as a tool to truly make a difference in
WESTERN ROOFING – MARCH/APRIL 201514
this area. It couldn’t just be cool, but
had to solve problems. Our earliest
uses of aerial imagery were in con-
junction with safety, when we began
using PictometryOnline™
in 2009. We
were able to see all sides of a building
and preview it for safety concerns.
Now we are able to share that infor-
mation with our customers early in
the process.”
Pictometry®
merged with Eagle-
View®
Technologies in 2013. The
EagleView and Pictometry teams
were able to work together with Cen-
tiMark to provide and develop com-
plete aerial solutions. CentiMark had
been utilizing EagleView measure-
ment reports since 2012, namely in
the Western states where the distance
Technology Making a Difference
Safety, Efficiency, & Accuracy Increased through Technology
by Heidi J. Ellsworth, executive vice president marketing, EagleView Technology Corporation

3. between jobs created an immediate
need for accurate aerial intelligence
and data. PictometryOnline (POL), a
cloud-based viewing and analytical
software in conjunction with the
EagleView Premium Commercial
Measurement report and CAD file,
provided exactly what CentiMark
needed to increase efficiencies and
profitability.
“The ability to visually see the job
before you physically visit the site is
incredibly important,” stated Daniel
Horrell, a Texas-based technical rep-
resentative for CentiMark. “It has
become increasingly important for us
to utilize our time efficiently. That is
where technology is making a real
difference.”
Horrell, whose territory covers
much of Texas, needed to travel six
plus hours simply to do an inspec-
tion. “PictometryOnline and Eagle-
View reports made an amazing dif-
WESTERN ROOFING – MARCH/APRIL 2015 15
(Continued on Page 16)
ference in my efficiency, accuracy,
and customer service. It provided me
with pre-visit intelligence on the
building; that allowed me to effec-
tively determine what was important
for me to look at before I arrived at
the building. That meant my time on
the roof was much more efficient.”
CentiMark has found that with the
online tools and EagleView reports
they can determine building height,
which correlates into understanding
what is required in terms of equip-
ment and safety needs for roof access.
“I can’t afford to show up at a job site
without a priority list of what I want
to review or be unable to get on the
roof. At CentiMark, safety on the
roof is a top concern and we make
sure we are always compliant. Plus, I
want to be prepared to protect my
own safety and maximize my time,”
Horrell said.
A common practice for project
management when first inspecting a
roof is to review the roof, building,
and surrounding area on POL. An
EagleView report provides exact
measurements of the roof plus the
measurements for all penetrations,
delivered in both pdf and dxf (CAD)
USING AERIAL IMAGERY TO SEE THE JOB
BEFORE VISITING THE SITE, HELPS THE
CONTRACTOR UTILIZE TIME EFFICIENTLY.
GETTING THE MEASUREMENTS FOR
THE BUILDING IN ADVANCE, SAVES
A HUGE AMOUNT OF TIME
ON THE ROOF.

4. WESTERN ROOFING – MARCH/APRIL 201516
format. “Getting the measurements
for the building in advance, saves a
huge amount of time on the roof. I
measure one side to verify the report
measurements and then I don’t need
to spend any more time measuring,”
stated Horrell. “From the aerial
imagery I can also see damage, past
repairs, bubbling, and the contours of
the roof, which helps me plan for
multiple core samples.”
CentiMark prides itself on doing
full building reports on every roof
evaluation and proposal. They not
only provide aerial imagery and
EagleView CAD diagrams when
applicable, they also provide photos
and measurements that are geo-
tagged to the exact spot on the roof.
“The customers feel confident when
they see the information we have
gathered in advance,” continued
Shinn.
A recent project was a hospital
with work directly over a surgical
area. The CentiMark sales represen-
tative was working with a long-time
customer on performing repairs for
their roof. “I knew that the more
information we had at our disposal to
communicate with our customer and
hospital employees, the better the
repairs would go,” stated Shinn. “We
met with the customer and showed
them the aerial imagery and worked
through exactly how we would com-
plete the repairs with limited notice
and no disruption to the surgical
area. POL allows us to engage our
customers, showing them exactly
what we will be doing. That is
important for us to be working that
closely with our customers. The roof
is the largest space on any building
and usually the most expensive.
They cannot afford to have water
leaks, especially in sensitive places
like surgical areas. They want to
know that we are taking care of their
assets and that their business will not
be disturbed. Technology helps to
enable that.”
“EagleView saves more money
than I can place a dollar sign on,”
stated Neal Bailey, regional sales
manager in the Pacific Northwest.
“Having all this information from the
measurement reports, including an
exact CAD file, saves us an immense
amount of time. We can spend our
time helping customers instead of
measuring or drawing the roof in our
CAD system. This allows me to do
my job more efficiently, to look at
more roofs and talk to more cus-
tomers every day. Technology allows
a higher level of service by automat-
ing a process or activity that without
it would cost substantially more in
dollars and time.”
The benefits seen by the sales team
also provide efficiencies downstream
as projects move into production.
The aerial imagery and EagleView
measurements and diagrams help to
create highly accurate estimates.
Tools that have already saved the
company money and created great
customer experiences are then used
again to ensure accurate material
ordering and production planning.
The proprietary CentiMark opera-
tions system works by taking the
sales proposal and automating all of
the elements into the production
process including the accurate Eagle-
View measurements, CAD files, and
aerial imagery.
CentiMark currently features live
chat on their website www.CentiMa-
rk.com. They find that it provides
their customers quick and easy ser-
vice. They also offer a service app for
smart phones. If a customer has ten
buildings and there is a problem, the
facility manager can open the app
while on the phone and simply click
on the service button, indicate the
building, and get a timely response
from CentiMark. The company also
features online management tools for
their customers so they can see what
has been done in the past and what is
currently happening with their build-
ing inventory. The online portal is a
management tool for facility man-
agers and provides a view to the roof
that creates a sense of security for
building owners. The portals have
also acted as archives for educational
material for building owners and
boards to review roofing systems and
learn more about their overall pro-
jects and technologies. The portal
includes aerial imagery of the build-
ings over time along with ongoing
imagery, diagrams, and financial
records including warranty informa-
tion.
“We believe that it is critical for
our customers to be informed and
educated so that the best long-term
decisions can be made in regards to
the roof,” confirmed Shinn. “Wheth-
er it is safety, customer service, or
strong communications for sensitive
production, using technology like
EagleView provides a positive experi-
ence for CentiMark customers.”
Technology Making a Difference
(Continued from Page 15)
AN EAGLEVIEW REPORT
PROVIDES EXACT
MEASUREMENTS OF THE
ROOF PLUS THE
MEASUREMENTS FOR
ALL PENETRATIONS.