Sports & eSports Frisco Presentation

1. Project
pacman
i

2. 2015 2016 2017
$493
million
$325
million
$696
million
sponsorships
$266.3MILLION
Publishing fees
$115.8MILLION
2020
Advertising
$155.3MILLION
media RIGHTS
$95.2MILLION MERCHANDISE
$63.7MILLION
$1.5 bREVENUE GROWTH
*SOURCE:NEWZOO

3. “Mostteamowners,mostnew
mediainvestors,entrepreneurs,are
lookingatthisspacepurelydrivenby
theastoundingnumbersaroundthe
engagementofusage.”
Ted leonis
CEOofMonumentalSports&Entertainment
OwnerofWashingtonCapitals,WashingtonWizards,
WashingtonMystics,&theVerizonCenter

4. The big buzz

5. THE ESPORTS FOLLOWING
385 million
GLOBALFOLLOWERS
72%
MALEAUDIENCE
61%
MILLENNIALS
9.7 million
ACTIVEDAILYTWITCHUSERS
60%
AGEDBETWEEN25-39
43%
HAVEHOUSEHOLDINCOME
ABOVE$75,000
65%
WILLINGTOTRAVELTOSEE
FAVORITETEAMS/PLAYERS

6. - -
Esports vs nfl audience
Global
viewers385
million
203
million
r

7. Notable teams invested

8. MISSION:
ESTABLISH FRISCO
AS THE HUB OF
sports, esports, & gaming

9. strategic goals
EVENTHOST ACCELERATORTEAMHUB MERCHANDISE SCHOOLSYSTEM
sn wi 9

10. Potential economic impact of frisco by 2020
TEAMS
$12MILLION
$2.1MILLION
NUTRITION
TRAINING
$1MILLION
Tournaments
$16MILLION
TECHNOLOGY
$4.2MILLION
$52
millioN
EVENTS
$3MILLION
$9MILLION
MERCHANDISE
GAME
DEVELOPMENT
$4.5MILLION

11. OUR
ESPORTS
PROPOSAL
60 DAY marketing PLAN
DevelopastrategiceSportsandgamingmarketingplanwithin60daysoftheagreement
Three part education series
HostathreeparteducationalseriesfortheDFWCommunityatLaunchPadCitytolearn
moreabouteSportsandthegamingindustrystartingJuly2017.
Accelerator investment fund
CreationofanAcceleratorandInvestmentFundforeSportsandgamingtechnologiestobe
implementedbyOctober2017.
influencer relocation
RelocationofoneormoresocialmediainfluencerstoFriscobyOctober2017.With
followingsover1million,theymustproduce50%ofcontentwithinFriscocitylimits.
Team relocation/CREATION
RelocationorcreationofaminimumofoneeSportsteam(organization)toFriscobythe
endof2017
High school tournament
CreationofaFriscoIndependentSchoolDistrictgamingtournamentforWinter2017that
wouldalloweachhighschooltocreateateamforaweekendlongcompetition
Influencer studio
Creationofaninfluencerstudiowherestudentsandprofessionalsocialmediainfluencers
canrentaspacetocreatecontentforYouTubeandothermediaplatforms.
Tournament/league contract
ContractagreementwithoneeSportstournament/leaguetoholdaneventinFriscono
laterthantheendof2018thatwillattractaminimumof5,000attendees.

12. Next
steps

13. BRIAN DICK
CO-FOUNDER
BRIAND@LAUNCHPADCITY.COM
CONTACT US
Heidey hanks
Community manager
heidey@LAUNCHPADCITY.COM
Nahid giga
CO-FOUNDER
ngiga@LAUNCHPADCITY.COM