Health Datapalooza 2013: Transforming Benefits Design - Martha Wofford


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Health Datapalooza IV: June 3rd-4th, 2013
Transforming Benefits Design and Delivery Through the Analysis and Exchange of Personal Health Data
Myrl Weinberg, Chief Executive Officer, National Health Council
Martha Wofford, Vice President / Head of Consumer Platform, Aetna
Sherri Zink, Vice President, Medical Informatics, BlueCross BlueShield of Tennessee

New products and services are making it easier for people to gather information about their health, as well as share this information with providers and other health care stakeholders. Learn how health plans are looking at the future of consumer engagement and how new emerging sources and types of health data are being used to prevent and manage disease more effectively.

This session is eligible for continuing education credit.

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Health Datapalooza 2013: Transforming Benefits Design - Martha Wofford

  1. 1. Quality health plans & benefitsHealthier livingFinancial well-beingIntelligent solutionsHealth DatapaloozaMartha WoffordJune 2013Health Data &EncouragingHealthy Behaviors
  2. 2. The healthcare system is brokenConsumers are bearing more cost90K doctor shortfall by 2020Uncoordinated & inconvenient careObesity and diabetes epidemic
  3. 3. Mobile HealthValue BasedInsurance Design2 approaches to encouraging healthy behaviors2
  4. 4. 332% for health-related activities in 201273% want to refill prescriptions68% want appointment bookingConsumers (and Aetna members) are using mobilefor health and wellness and want to do moreSources: Manhattan Research. Assumes the US adult population has a 0.889% per annum growth rate.Accenture, Connected Health Pulse Survey, 2012Forrester North American Technographics Healthcare Online Survey, Q1 2012Mobile is powerful in making health moreconvenient & personalized, and in collecting data
  5. 5. 4Make it easier for consumers to be healthierCarePass is an online and mobile health and wellnessplatform that connects many popular mobile health appsso consumers can achieve their health and wellness goals Helps consumers set health and wellness goals Connects them to simple tools to achieve those goals Motivates them to stay on track by showing their progress Helps them see your whole health picture in one place
  6. 6. 55ExerciseEatSleepCareHealthMonitorPHR Accessing Care Managing Health& WellnessSeeing DataConvenient + ConnectedConsumer Health Journey
  7. 7. 66Benefit design is important, varying by segmentSources: National Survey of Employer-Sponsored Health Plans conducted annually by Mercer, November 2011Value-Based Design 2010 Survey Report, Center for health Value Innovation, February 2011Large employers87% actively encourage health-conscious behavior#1 Challenge is obtaining and integrating the dataExchangesBronze, Silver, Gold, Platinum standard plansConsumer shoppingAccountable CareProviders need to engage patientsAnd the right data and tools to manage the population
  8. 8. 7For both mobile health & VBID, data is key; we nowneed to help consumers make sense of the data• How do I compare to peoplelike me?• What does my doctor advise?• Make it relevant to me and• Easy to use, portable, sharable• Balance privacy & convenience• Flex to meet different needsPut It InContextMake ItActionableKeep ItSafe
  9. 9. Aetna Inc.Board of Directors meeting – [Month] 2011Thank You!