The automotive industry faces fierce competition, and novel innovations are a must to survive in this competitive world. Enterprises need to upgrade regularly to gain competitive advantage over others. Big data in automotive industry provide automotive enterprises this ability to be a step ahead of others. Big data and analytics give auto-financing companies an upper hand as compared to other competitive companies in the market. Additionally, big data and analytics are now a very significant part of the automobile sector as it is the backbone of all technologies and is also set to transform the driving experience.