1. Marketing Handbook 12.04.2016
How to get started
How to get started with Marketing
Handbook
Marketing Handbook should help you to get up to date and create the basic
for some marketing processes and brand image.
Here is a small guide on how to get started with the Marketing Handbook.
More information on each section can be found according folders. If you have
any suggestions on the content, layout or any other parts, feel free to tell them
forward.
Introduction
Holds inside this ‘How to..’ –document and a shorter table of contents. This is
the easiest place to get started if you have no idea what this folder and it’s
content is about.
Brand Manual
Has two separate folders including a brand manual; Internal manual is only
for our own usage and has information and guidelines for example on power
point presentation templates and other more in depth info.
External manual is meant to be given out to pr-agengies, distributors and
anyone who might need to use our logos or needs information on our
companys or product group color codes.
Inbound Marketing
Summer / start of fall 2015 we started our inbound marketing campaigns with
Powermarkkinointi. This folder helds in basic information for example on
eBooks, lead nurturing and lead scoring. Some information and for example
the contents on eBooks & blog posts in is DB -> Marketing ->
Powermarkkinointi, but this is a good place to get some basic information.
Sample folders
Gives you the information you need to know on statistics, materials and costs.
Here you can see what goes in our sample folder at the moment and how
much everything costs. But most importantly, you can view the statistics until
end of 2015.
Social Media Channels
Facebook, Twitter, Youtube, LinkedIn, Hubspot. All of the folders have
‘Content instructions’ that tell you mostly in what size and format each
channel’s content needs to be placed. Facebook and Twitter also have
statistics until the time data was available.

2. Marketing Handbook 12.04.2016
How to get started
Newsticker
Has common information about Newsticker processes, statistics and graphic
instructions for APSIS. As we have moved on to Hubspot with the Newsticker,
also a ‘Graphic instructions’ –folder will be done later on for HS.
Website
The most common information on site structure and language versions,
information about statistics and activity and chat.