1. OrangeOctop.us aims to create premier strategy guides for video games by collecting questions from gamers and interviewing the best players to include their tips. This allows them to build guides for every game at a lower cost than competitors like Prima Games and Brady Games. 2. Financial projections show that with an initial $20,000 investment, OrangeOctop.us could earn $2.9 million in annual sales by the fourth year from strategy guides for games like FIFA, Football Manager, and League of Legends. 3. The target market demographics are calculated from website traffic and show that strategy guide customers tend to be males between 18-35 years old, with the most users located in

1. 1 2 3 4 5 6 7 8
WhoAmI?
FIFA12Strategy
FIFA13Guide
FootballManager
OrangeOctop.us
MLBTheShow13
LeagueofLegends
TheFuture

2. Who Am I?

8. PERFECT

9. FIFA 12
Strategy Guide

10. FIFA SOCCER 12
 3 Million Copies
 $.78 Billion Sales
 No Guide

13. HUH?

14. 100
2

16. FIFA 13
Guide

17. FIFA ADDICTION
Featured On

18. C
F
A
E Customers have access to this information everywhere at
any time with PDFs, audio files, printouts and mobile.
Repurpose the information into audio, video, and text
guides with actionable directions.
Interview the best players of the game with the collected
questions.
Collect questions from gamers.
Why C.A.F.E. ?
This recipe allows OrangeOctop.us to
build premier strategy guides for
every single videogame with winning
tips from the best players in the
world.

19. Football
Manager

22. OrangeOctop.us

23. Color + Animal

25. Market Dimensions
Prima Games Brady Games OrangeOctop.us
Parent Company Random House Penguin (None)
Annual Sales $366 Million $146.4 Million $100K
Titles 1,100 400 3
Competitive
Advantage
Contracts &
Distribution
Lavish Artwork Strategies from the
best players

26. Major League
Baseball

28. League Of
Legends

30. 1
50
=$2,500

31. The Future

32. $20,000

33. Let Us Be Your
Guide!

34. THE APPENDIX

35. Value Proposition =
Premier Strategy
Guides

36. Customer Personas
Primary
concerns
• Custom Tactics
• Defending – Jockey vs. Contain
• Attacking – Combination Moves
• Scoring
• Free Kicks & Corners
• Defending
• Attacking
• Defending
• Finishing
Countries • United States
• United Kingdom
• India
• Australia
• United States
• United Kingdom
• Australia
• Sweden
• United States
• United Kingdom
• Australia
• Netherlands
Most
Concentrated
Regions
• Mumbai
• California
• Manchester
• London
• Illinois
• Sydney
• London
• Elsewhere in UK
• Singapore
% of
addressable
market
• 29% • 38% • 33%
Wants to Pay $13.18 $11.97 $12.71
Intermediate Isaac Beginner BernieAdvanced Abdul

37. Sales Page
FIFA
Websites
YouTube
Google
Conversion: 2.05 % Sales
Email Marketing
Sales
With any FIFA related search, you will be at my FIFA 13 Guide website within 3 clicks.
Gamers could spend
all their time
exploring forums,
blogs, and youtube.
But who knows if this
content is any good?

38. SALES REVENUE $12,836
AFFILIATES COST $1,580
RETAILERS COST $0
OTHER COSTS $2,030
SALES REVENUE $41,065
AFFILIATES COST $16,426
RETAILERS COST $2,070
OTHER COSTS $3,030
Last Year
November 2011 – September 2012
This Year
October 2012 – Feb 28, 2013
Sales
The increase in sales is a result of repeat customers and reputation in the FIFA community.

39. $100,000
$410,000
$1,280,000
$2,900,000
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
Year 1 Year 2 Year 3 Year 4
Annual Sales

40. Target Market
The customer demographics are
calculated from fifa13guide.com
website traffic. Note: every game
will have different demographics.

43. Perceptual Map
Low price
High price
Low Quality
of content
High Quality
of content

44. Guide Checklist
MILLION PERSON MARKET
GAME COMES OUT EVERY YEAR
PLAYED AGAINST FRIENDS
ONLINE LEADERBOARD
NO OFFICIAL GUIDE