SlideShare a Scribd company logo
1 of 28
Download to read offline
PRODUCTS
ARE MADE
IN THE
FACTORY,
BUT
BRANDS
ARE
CREATED
IN THE
MIND
HA IG VA TCHE KEVERIA N
Personal Brand Book which includes25
different brandsthat have spoken to me.
BRA NDS
01 3M
02 Adidas
03 BeatsBy Dr.Dre
04 Timberland
05 Ray-Ban
06 Parliament
07 Disney
08 Sketchers
09 Nokia
10 MSN Messenger
11 Volkswagen
12 Sumo Sushi & Bento
13 Ebay
14 Body Shop
15 Nespresso
16 Absolute Vodka
17 Lipton Ice Tea
18 Baskin Robbins
19 Panadol
20 Rolex
21 Hot Wheels
22 Kraft
23 Red Bull
24 Exotica
25 Coca-Cola
Adidas was the first brand to gain my recognition
with avery powerful message which is"Impossible is
Nothing". As an individual who is both into sports
and fashion, in my opinion, Adidas has perfectly
combined the two. Whenever I walk into an Adidas
store, it sometimes feels"impossible" to spend less
than an hour in the store.Compared to other brands,
Adidas has always been a brand that I am committed
for no tangible reason. Reasons as to why I am loyal
to it, is because in contrast to Nike's slogan "Just Do
it" which is a call to action, Adidas's message was
first carried by the legendary boxer Muhammad Ali.
As someone who has a signed poster of Muhammad
Ali hanging on their bedroom wall, this is a brand
that speaks to me because I am someone that has a
deep passion for quotes. Generally,many people are
touched by quotes, "Impossible is Nothing" that has
inspired me to go beyond my limits.
TIM BERLA ND
When I think of Timberland I think tough,
rugged and manly.The product that makes
me feel thisway in specific are the famous
original timberland bootsfound in the light
brown color.Almost resemblesnature itself.
It hasincorporated both strength and
fashion,they can endure rough weathersas
well askeep you lookinggood.
I have chosen thisbrand in specific because it
wasmy first pair of shoe I felt gave me
character in waysno other shoe could.
Although thisisabrand that isan health hazard and I am
not too proud to be emotionally connected to this
brand.Despite that,thiswasmy first cigarette brand
and hasbeen .There isno real reason why I have been
loyal to thisbrand but mainly because I am used to it.
There isnot much advertisingseen around for
parliaments,however the brand hasavery strong
reputation in word of mouth.
When I come across sketchers it immediately
takes me back to when Britney Spears was the
face of sketchers. As a secret of Britney Spears
that I was, these were the shoes that were mostly
found in my closet as a kid. This was also a time
when brands such as Adidas and Nike were
prospering but back then, I was never convinced
of buying anything else but sketchers. Maybe I
was lead to buying them because of Britney
Spears but I stayed loyal to them because they
were comfortable. I still buy from sketchers today
mainly because of comfort. But that does not stop
me from remembering the root cause of this
loyality.
MSN used to be my first source of communication.
Way back before I even had a phone or when social
medialike Facebook and Instagram even existed.This
platform bringsbragagreat amount of warm memories
which will never fade.These are the only memoriesI
have before the boomingof technology and social
media.I could say these were more of the simple days
where you didn't have avariety of statusesor pictures
to update.It wasjust one which wasMSN .
Asasocial person,thiswasagreat experience for me
to stay connected with my friendsaswell asmeeting
new people.MSN Messenger will alwayshold a
stronger place in my heart compared to all of these new
social mediaplatform that have come after it. Simply
because it remindsme of simpler times.
Sumo isarestaurant based in Dubai.Thisismy 'go to' place for when
I feel down.I see it more of atherapeutic food that hasalways
seemed to lift my mood.Nowadays,whenever I think Sumo I think
comfort.The reason why thisspecific restaurant wasattractive was
because their sushi'sare light,fresh and tasty.Asachild who has
been overweight which hasled me to be prone to gainingweight it is
important for my comfort food to be light and on the healthier side.
The Body Shop ismy go to brand.They advertise their productsin acreative
and distinctive way where they assure people that they are all about nature
and against animal testing.This,specially the part of animal testing,iscrucial
and appealingto me.Asan animal lover aswell asaperson who enjoysskin
productsthis iswhat I look for.The Body Shop,in my opinion,were tactical in
sendingtheir message,because whenever I think of thisshop I think of a
product that'sdoinggood and thinkingof more than just sellingbut thinking
values.They are productsthat are both beneficial and ethical.
I wouldn't know where to start with thisbrand,
there are an enormousamount of memorieswith it,
good and bad. Asanightlife fanatic,thiswill always
bringme to when I wasan undergrad and this
bloomsalarge amount of emotions.Through it I
have gained lifetime friendsaswell asmemories.
But when we speak of alcohol,and when I think of
absolute vodkain specific,naturally it doesaswell
bringsmixed emotions.
On aprofessional level,I have alwaysadmired their
sense of creativity when it comesto their
advertisements.They are unique aswell as
consistent with advertisingtheir product.
Every ad they have created sendsadifferent
message to adifferent targeted audience each time.
To begin,everyone hasachildhood memory that will never die out.Baskin
Robbinsisabrand that will alwaystake me back to the good-old-days.The
ideathat comesto mind when thinkingof or consumingBaskin Robbinsis
one that remindsme of acombination between family and friends.Whether
achild an adult,I have alwaysfound myself devouringthisice cream will
complete happiness.I believe I have avery strongsense of smell and Baskin
Robbinshasastrategy of constantly heatingup caramel inside the store so
just by walkingpast it,I am automatically drawn into it.
This is ultimately my favorite brand to speak about. Al Pacino is
my idol from as long as I can remember. He has worn a Rolex in
all of his movies, including my most cherished movie 'Scarface'.
Around my friends I am known to always quote sentences that
have been said by Al Pacino in that specific movie. He is a
portrait of independence, power and success in my eyes, which
is something I idolize because he did it in such a way that is
respected because despite all of that power he did not lose his
humanity and he was humble when necessary. These are all
qualities I strive for,this is simply one of the reasons why when I
look at Rolex it is more like a symbol of all these qualities
combined.Thisisamajor goal which I hope to one day achieve.
As a student on a low budget, Kraft's Mac n' Cheese has
been a life saver. Specially at the end of the month when I
found myself low on cash, this brand provided both
quality food at a low price. I have yet to find another
brand that can deliver such an experience. In the near
future, whenever I come across this product, it will
alwaysbe that brand that hashelped me get by.
When I think of summer I think Lebanon.
Lebanon is filled with advertisements they are
scattered all over. Despite having seeing a
bundle of brands everyday Exotica has been
the only one to grab my attention every time.
Exotica's advertisement has shifted my view
on what it is to deliver your product. They are
so creative in delivering their message and
know how to mix humor and emotions in one,
I have found myself always looking for what
other humorous ideas they have next. They
have made me think outside the box and also
motivated me to want to be part of a creative
world.
THE END.

More Related Content

Similar to Personal Brand Book

Authentic Brand Connections: Cardinal Communications
Authentic Brand Connections: Cardinal CommunicationsAuthentic Brand Connections: Cardinal Communications
Authentic Brand Connections: Cardinal CommunicationsTexasAdGrad
 
The Basics of Branding by Marco de Boer
The Basics of Branding by Marco de BoerThe Basics of Branding by Marco de Boer
The Basics of Branding by Marco de BoerBohemia Amsterdam
 
BRAND_PRESENTATION_BKR_2601.compressed
BRAND_PRESENTATION_BKR_2601.compressedBRAND_PRESENTATION_BKR_2601.compressed
BRAND_PRESENTATION_BKR_2601.compressedMarcelo Schmidt
 
Fun Ideas For Tooth Fairy Letters - WeHaveKids
Fun Ideas For Tooth Fairy Letters - WeHaveKidsFun Ideas For Tooth Fairy Letters - WeHaveKids
Fun Ideas For Tooth Fairy Letters - WeHaveKidsBrooke Lord
 
Brands that touch me
Brands that touch meBrands that touch me
Brands that touch meLoweLisboa
 
Fall 2016 Knoxville Families Magazine
Fall 2016 Knoxville Families MagazineFall 2016 Knoxville Families Magazine
Fall 2016 Knoxville Families MagazineDiana Bogan
 
Tetra pakspeechfinal
Tetra pakspeechfinalTetra pakspeechfinal
Tetra pakspeechfinalTerence Ling
 
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...Aleph Vietnam
 
30 Tips To Build Your Personal Brand From 37 Experts
30 Tips To Build Your Personal Brand From 37 Experts30 Tips To Build Your Personal Brand From 37 Experts
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
 
What makes your brand different? A guide to being more competitive
What makes your brand different? A guide to being more competitiveWhat makes your brand different? A guide to being more competitive
What makes your brand different? A guide to being more competitiveguest18b160
 
Intro to Consumer Behavior—An Alternative Narrative
Intro to Consumer Behavior—An Alternative Narrative Intro to Consumer Behavior—An Alternative Narrative
Intro to Consumer Behavior—An Alternative Narrative Ban Mittal
 
Lazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessories
Lazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessoriesLazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessories
Lazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessoriesmishazal1
 
25 Adorable Beauty Products
25 Adorable Beauty Products25 Adorable Beauty Products
25 Adorable Beauty ProductsIMW Enterprises
 
9 principles of_branding by www.jobbazzar.com
9 principles of_branding   by   www.jobbazzar.com9 principles of_branding   by   www.jobbazzar.com
9 principles of_branding by www.jobbazzar.comwww.Jobbazzar.com
 
9 principles of_brandingdxdd
9 principles of_brandingdxdd9 principles of_brandingdxdd
9 principles of_brandingdxddzishu1234
 

Similar to Personal Brand Book (20)

Authentic Brand Connections: Cardinal Communications
Authentic Brand Connections: Cardinal CommunicationsAuthentic Brand Connections: Cardinal Communications
Authentic Brand Connections: Cardinal Communications
 
The Basics of Branding by Marco de Boer
The Basics of Branding by Marco de BoerThe Basics of Branding by Marco de Boer
The Basics of Branding by Marco de Boer
 
Heart Brands
Heart BrandsHeart Brands
Heart Brands
 
BRAND_PRESENTATION_BKR_2601.compressed
BRAND_PRESENTATION_BKR_2601.compressedBRAND_PRESENTATION_BKR_2601.compressed
BRAND_PRESENTATION_BKR_2601.compressed
 
Core presentation
Core presentationCore presentation
Core presentation
 
Fun Ideas For Tooth Fairy Letters - WeHaveKids
Fun Ideas For Tooth Fairy Letters - WeHaveKidsFun Ideas For Tooth Fairy Letters - WeHaveKids
Fun Ideas For Tooth Fairy Letters - WeHaveKids
 
Brands that touch me
Brands that touch meBrands that touch me
Brands that touch me
 
Cocacola
CocacolaCocacola
Cocacola
 
Fall 2016 Knoxville Families Magazine
Fall 2016 Knoxville Families MagazineFall 2016 Knoxville Families Magazine
Fall 2016 Knoxville Families Magazine
 
Tetra pakspeechfinal
Tetra pakspeechfinalTetra pakspeechfinal
Tetra pakspeechfinal
 
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
 
30 Tips To Build Your Personal Brand From 37 Experts
30 Tips To Build Your Personal Brand From 37 Experts30 Tips To Build Your Personal Brand From 37 Experts
30 Tips To Build Your Personal Brand From 37 Experts
 
What makes your brand different? A guide to being more competitive
What makes your brand different? A guide to being more competitiveWhat makes your brand different? A guide to being more competitive
What makes your brand different? A guide to being more competitive
 
Intro to Consumer Behavior—An Alternative Narrative
Intro to Consumer Behavior—An Alternative Narrative Intro to Consumer Behavior—An Alternative Narrative
Intro to Consumer Behavior—An Alternative Narrative
 
ali
aliali
ali
 
Lazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessories
Lazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessoriesLazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessories
Lazyjackpress |$20K/Month Business Selling Bow ties and cheeky accessories
 
25 Adorable Beauty Products
25 Adorable Beauty Products25 Adorable Beauty Products
25 Adorable Beauty Products
 
9 principles of_branding by www.jobbazzar.com
9 principles of_branding   by   www.jobbazzar.com9 principles of_branding   by   www.jobbazzar.com
9 principles of_branding by www.jobbazzar.com
 
9 principles of_brandingdxdd
9 principles of_brandingdxdd9 principles of_brandingdxdd
9 principles of_brandingdxdd
 
Creative Brief
Creative BriefCreative Brief
Creative Brief
 

Personal Brand Book

  • 1. PRODUCTS ARE MADE IN THE FACTORY, BUT BRANDS ARE CREATED IN THE MIND HA IG VA TCHE KEVERIA N Personal Brand Book which includes25 different brandsthat have spoken to me.
  • 2. BRA NDS 01 3M 02 Adidas 03 BeatsBy Dr.Dre 04 Timberland 05 Ray-Ban 06 Parliament 07 Disney 08 Sketchers 09 Nokia 10 MSN Messenger 11 Volkswagen 12 Sumo Sushi & Bento 13 Ebay 14 Body Shop 15 Nespresso 16 Absolute Vodka 17 Lipton Ice Tea 18 Baskin Robbins 19 Panadol 20 Rolex 21 Hot Wheels 22 Kraft 23 Red Bull 24 Exotica 25 Coca-Cola
  • 3.
  • 4. Adidas was the first brand to gain my recognition with avery powerful message which is"Impossible is Nothing". As an individual who is both into sports and fashion, in my opinion, Adidas has perfectly combined the two. Whenever I walk into an Adidas store, it sometimes feels"impossible" to spend less than an hour in the store.Compared to other brands, Adidas has always been a brand that I am committed for no tangible reason. Reasons as to why I am loyal to it, is because in contrast to Nike's slogan "Just Do it" which is a call to action, Adidas's message was first carried by the legendary boxer Muhammad Ali. As someone who has a signed poster of Muhammad Ali hanging on their bedroom wall, this is a brand that speaks to me because I am someone that has a deep passion for quotes. Generally,many people are touched by quotes, "Impossible is Nothing" that has inspired me to go beyond my limits.
  • 5.
  • 6. TIM BERLA ND When I think of Timberland I think tough, rugged and manly.The product that makes me feel thisway in specific are the famous original timberland bootsfound in the light brown color.Almost resemblesnature itself. It hasincorporated both strength and fashion,they can endure rough weathersas well askeep you lookinggood. I have chosen thisbrand in specific because it wasmy first pair of shoe I felt gave me character in waysno other shoe could.
  • 7.
  • 8. Although thisisabrand that isan health hazard and I am not too proud to be emotionally connected to this brand.Despite that,thiswasmy first cigarette brand and hasbeen .There isno real reason why I have been loyal to thisbrand but mainly because I am used to it. There isnot much advertisingseen around for parliaments,however the brand hasavery strong reputation in word of mouth.
  • 9.
  • 10. When I come across sketchers it immediately takes me back to when Britney Spears was the face of sketchers. As a secret of Britney Spears that I was, these were the shoes that were mostly found in my closet as a kid. This was also a time when brands such as Adidas and Nike were prospering but back then, I was never convinced of buying anything else but sketchers. Maybe I was lead to buying them because of Britney Spears but I stayed loyal to them because they were comfortable. I still buy from sketchers today mainly because of comfort. But that does not stop me from remembering the root cause of this loyality.
  • 11.
  • 12. MSN used to be my first source of communication. Way back before I even had a phone or when social medialike Facebook and Instagram even existed.This platform bringsbragagreat amount of warm memories which will never fade.These are the only memoriesI have before the boomingof technology and social media.I could say these were more of the simple days where you didn't have avariety of statusesor pictures to update.It wasjust one which wasMSN . Asasocial person,thiswasagreat experience for me to stay connected with my friendsaswell asmeeting new people.MSN Messenger will alwayshold a stronger place in my heart compared to all of these new social mediaplatform that have come after it. Simply because it remindsme of simpler times.
  • 13.
  • 14. Sumo isarestaurant based in Dubai.Thisismy 'go to' place for when I feel down.I see it more of atherapeutic food that hasalways seemed to lift my mood.Nowadays,whenever I think Sumo I think comfort.The reason why thisspecific restaurant wasattractive was because their sushi'sare light,fresh and tasty.Asachild who has been overweight which hasled me to be prone to gainingweight it is important for my comfort food to be light and on the healthier side.
  • 15.
  • 16. The Body Shop ismy go to brand.They advertise their productsin acreative and distinctive way where they assure people that they are all about nature and against animal testing.This,specially the part of animal testing,iscrucial and appealingto me.Asan animal lover aswell asaperson who enjoysskin productsthis iswhat I look for.The Body Shop,in my opinion,were tactical in sendingtheir message,because whenever I think of thisshop I think of a product that'sdoinggood and thinkingof more than just sellingbut thinking values.They are productsthat are both beneficial and ethical.
  • 17.
  • 18. I wouldn't know where to start with thisbrand, there are an enormousamount of memorieswith it, good and bad. Asanightlife fanatic,thiswill always bringme to when I wasan undergrad and this bloomsalarge amount of emotions.Through it I have gained lifetime friendsaswell asmemories. But when we speak of alcohol,and when I think of absolute vodkain specific,naturally it doesaswell bringsmixed emotions. On aprofessional level,I have alwaysadmired their sense of creativity when it comesto their advertisements.They are unique aswell as consistent with advertisingtheir product. Every ad they have created sendsadifferent message to adifferent targeted audience each time.
  • 19.
  • 20. To begin,everyone hasachildhood memory that will never die out.Baskin Robbinsisabrand that will alwaystake me back to the good-old-days.The ideathat comesto mind when thinkingof or consumingBaskin Robbinsis one that remindsme of acombination between family and friends.Whether achild an adult,I have alwaysfound myself devouringthisice cream will complete happiness.I believe I have avery strongsense of smell and Baskin Robbinshasastrategy of constantly heatingup caramel inside the store so just by walkingpast it,I am automatically drawn into it.
  • 21.
  • 22. This is ultimately my favorite brand to speak about. Al Pacino is my idol from as long as I can remember. He has worn a Rolex in all of his movies, including my most cherished movie 'Scarface'. Around my friends I am known to always quote sentences that have been said by Al Pacino in that specific movie. He is a portrait of independence, power and success in my eyes, which is something I idolize because he did it in such a way that is respected because despite all of that power he did not lose his humanity and he was humble when necessary. These are all qualities I strive for,this is simply one of the reasons why when I look at Rolex it is more like a symbol of all these qualities combined.Thisisamajor goal which I hope to one day achieve.
  • 23.
  • 24. As a student on a low budget, Kraft's Mac n' Cheese has been a life saver. Specially at the end of the month when I found myself low on cash, this brand provided both quality food at a low price. I have yet to find another brand that can deliver such an experience. In the near future, whenever I come across this product, it will alwaysbe that brand that hashelped me get by.
  • 25.
  • 26. When I think of summer I think Lebanon. Lebanon is filled with advertisements they are scattered all over. Despite having seeing a bundle of brands everyday Exotica has been the only one to grab my attention every time. Exotica's advertisement has shifted my view on what it is to deliver your product. They are so creative in delivering their message and know how to mix humor and emotions in one, I have found myself always looking for what other humorous ideas they have next. They have made me think outside the box and also motivated me to want to be part of a creative world.
  • 27.