High Life started its tourism business in November 2016 and has since grown to include multiple branches across Egypt and Saudi Arabia. The company aims to provide excellent customer satisfaction and loyalty through quality service. High Life offers a wide range of travel services, including flight booking, hotel reservations, visa assistance, transfers, tours, and cruise packages for local destinations in Egypt. It has access to booking systems to handle reservations 24/7 and can organize meetings, incentives, and religious travel to Saudi Arabia.