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Hh globalamp hpcustomisablecollateral
- 1. The Team 1 The Print Technologists 1 The Print Experts The World of Brands
- 3. Introducing HH Global 400+ Employees and still growing Over 2,000 Specialist 3rd Party Suppliers Across the Globe Global Clients Google, Bayer, HP, Intel, HSBC $300M+ Spend under Management 30 Countries with Local Offices Robust growth & expansion plan Total Quality Management via ISO, PRINCE2 & Six Sigma Best-in-class Technology Awards for Customer Service, International Business & Tech Innovation HH Global is an Internationally-scaled Print Management & Marketing Services group providing optimal management of your post-creative marketing supply chains across the world.
- 4. Services
- 5. Global Capabilities in 31 countries
- 6. Agenda 6 6 Brand challenges Case studies: digital print integrated campaigns > Outdoor > Customised Collateral & DM > Retail Loyalty Tools and resources available Q&A
- 7. ©Copyright2013Hewlett-PackardDevelopmentCompany, L.P. Theinformationcontainedhereinissubjecttochangewithoutnotice. Inspiring the power of digital print with Brands and Agencies Marketing Managers Account Managers Creative Directors Packaging Innovators Supply Chain Managers Strategic Planners
- 9. •Case Studies Integrated Campaigns •Delivering Brand Value •Driving Customer Engagement •Increasing Response rates
- 10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Increased Loyalty Increased average shopping cart value Increased number of coupons used/household Increased Households using coupons The Result ... Programexpanded toentire1.6M loyaltycard customerbase
- 11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Today Efficiency: Concentratingusefulpromotionsinsmallerdocument lesstime&efforttoplan Makesurecustomersobtainmaximumbenefit especiallyoverlongerperiods Sustainability: Greenerpromotions: 1,600,000* 16pages* 26leaflets= 665,600,000 pages saved CustomerValue: Helpingcustomerchoose&gaintimebylimitingthenumberofcoupons
- 12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Today Happy Customers
- 13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Six Reasons Digital Print Print Belongs in YourClient’s Media Mix • Itcutsthroughemailclutterbygettingintothe hometomakeanemotionalconnection. • Itusescontentandstorytellingtobuild awarenessandpurchaseintent. • Itofferscustomersachancetobrowse (vs. searchingonawebsite). • Itcanbeintegratedwithonlinetactics: digital editions, mobileapps, socialmedia, and commercewebsites. • Itletsyoufinelytargetyourlistforboth acquisitionandreactivationoflapsed customers. • Itprovidestangible, measurableROI.
- 14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Tools and Resources YouTube Graphic arts channel ‘Discover digital’ playlist 41 videos Discover digital site www.hp.com/go/discoverdigital
Editor's Notes
- Objectives of todays webinar Firstly is to help us recognise the shared values and synergies we have between HP and HH in influencing brands towards value added digital printing Second, To share with you where we see the challenges in marketing and opportunities we have to drive innovation in digital print with Brands and How HP is driving opportunities wth end users Thirdly to give you a taste of some success stories where digital print has contributed to a campaign and driven higher ROI and customer engagement <number>
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- So in the next 25 mins we look at challenges in Marketing The fit and opportunity for digital printing And the cases we will share, relate to the integration of digital print into campaigns In Signage/Outdoor applications Customised DM And a retail loyalty application. Lastly we will share with you some resources available to get more information on case studies <number>
- Firstly let me take a moment to talk a little bit about HP’s Brand and Agency Program Program and strategy We are currently delivering a mix of marketing activities to connect and engage brands through a small team in EMEA, the same in now happening in the Americas and Asia Pacific Our main objective is drive awareness of digital print applications/ Create demand for pages printed at our customers We are building supporting tools and content which HP and HH can use together to drive further adoption as digital. (books, cases/videos etc We are Collaborating with a selection of major brands Working with a variety of functions including agencies who are supporting them Our goal being to connect the right functions/partners together, connecting campaign ideas and connecting our customers for the pages. <number>
- So the challenges in Marketing today In the sixties, seventies and even in the 80s reaching customers was a pretty simple task. Few touch points and channels were available to us, advertising was much easier to execute Marketing has changed and is changing at a very rapid pace its vibrant and exciting with broader options to spread our message and connect with customers. As consumers, We are also absorbing and ignoring advertising in new and different ways Furthermore “In today’s economy, the battle to acquire and retain customers is more competitive than ever and how organisations engage with their customers can hugely influence consumer buying decisions. The increasing influence, reach and immediacy of Social Media is firmly putting brands in the hands of consumers and this puts further pressure on organizations to align all aspects of their customer engagement and marketing strategies There is more pressure to optimise spend, and get the right balance and mix between Above the line and digital & digital channels . The opportunity for digital print , in this expanding complex media mix, grows stronger and stronger. Why? Because of its ability to link to customised/ content, personalised content, to other digital media, Also because there is an increased importance for brands to engage the consumer in news ways through the marketing on the product or driving an experience they will share on social media. we saw this recently with coca cola and is an increasing trend. DIGITAL PRINTING IS NOW CLEARLY PART OF THIS NEW MEDIA LANDSCAPE Next slide The cases I will now share are where digital print has gone the extra mile to address these challenges <number>
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